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    Copywriting Public Relations - master PR publicity skills

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 499 1799

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 499  ₹1,799
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    FREE tasters

    • Free taster lesson - Case Studies
    • Free taster number 2 - how to find key bloggers, journalists, publications

    Getting started

    • WELCOME - and how to use this course
    • Connect With The Community
    • In the beginning - birth of the press release

    Become A Voice In Your Industry

    • Case studies
    • Forward Features - how to find out what editors and portals plan to publish
    • NOTES - Forward Features
    • How to find bloggers and journalists looking for YOUR input
    • NOTES - Finding bloggers, journalists and magazines
    • Schmoozing Bloggers and the Press - little blue pills
    • NOTES - Schmoozing the media
    • Your own, on-line News Room
    • NOTES - your own online News Room

    Understanding Keywords

    • Understanding Keywords
    • NOTES - Understanding Keywords
    • Google's keyword planner
    • NOTES - Google's Keyword Planner

    Press Releases and White Papers

    • Anatomy of a Press Release
    • NOTES - Anatomy of a Press Release
    • White Papers - Marketing's best kept secret
    • NOTES - White Papers - marketing's best kept secret
    • Pseudo Press Releases
    • NOTES - Pseudo Press Releases

    Success metrics, online and off

    • Measuring for success
    • NOTES - Measuring success online and off

    It's a wrap

    • It's a wrap

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