Copywriting Secrets And Content Marketing To Increase Sales

BY
Udemy

Mode

Online

Fees

₹ 639 3499

Quick Facts

particular details
Medium of instructions English
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 639  ₹3,499
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction

  • Introduction
  • Goal Of The Course
  • What you get from the course

Rules Of Web Copy

  • Rule N1:Not Another Ad
  • Rule N2: Scannable Copy
  • How Inviting Is Your Website?
  • Rule N3: Emotions Sell
  • Rule N4: Writing Style

Your Audience

  • Knowing Your Audience
  • Step 1 and 2
  • Step 3

Blueprint For Writing Web Copy

  • Element 1: Bonuses
  • Element 2: Closing

Crafting Your Web Copy

  • USP
  • Irresistible Offer
  • Headline
  • Checklist

Email Marketing

  • Capture Their Email Addresses
  • Soap Opera Sequence: part 1
  • Soap Opera Sequence: part 2

Psychology Behind Web Copy

  • The Zeigarnik Effect
  • Reframing
  • Sell the sizzle, not the steak
  • Subliminal Messages
  • Reframing

"Stickiness" Of Your Website

  • Sales process Part 1
  • Sales process Part 2
  • Sales process Part 3
  • Sales process Part 4

Other Marketing Communications

  • How to write articles
  • How to write newsletters
  • How to write online ads

B2B Marketing

  • Difference Between B2C and B2B Markets
  • Business First
  • Dealing with few decision makers

Driving Traffic To Your Website

  • Types Of Traffic

Bonus

  • Free Stuff
  • Specials - bonus lecture

Instructors

Ms Lana King

Ms Lana King
Instructor
Udemy

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