Digital Advertising and Marketing 101: The Complete Guide

BY
Udemy

Get an understanding of the fundamentals of digital marketing as well as how to handle ads.

Mode

Online

Fees

₹ 3299

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Online advertising, online marketing, Internet advertising, digital advertising, or web advertising are terms used to describe the use of the Internet to promote products and services to specific audiences and users of particular platforms. Email marketing, SEM, SMM, social media ads, display ads, and mobile ads are all examples of online advertising. Programmatic advertising refers to the practice of delivering advertisements through the use of automated software systems that operate across a variety of websites, media services, and platforms. A publisher, who is responsible for incorporating ads into its online content, and an advertiser, who offers the ads to be displayed on the publisher's content, are both common players in the online advertising ecosystem. Digital Advertising and Marketing 101: The Complete Guide certification is made available by Udemy to candidates who want to understand how the various digital advertising organisations interact with one another.

Digital Advertising and Marketing 101: The Complete Guide online training contains a 1.5 hour video and, after the course is finished, a digital certificate.

Digital Advertising and Marketing 101: The Complete Guide online syllabus consists of digital advertising, marketing, digital ads, ecosystem, data, privacy regulations, buying digital ads, ad targeting, ad services, and reporting.

The highlights

  • Full Lifetime Access
  • 1.5 Hours of Video
  • Access on Mobile and TV
  • Certificate of Completion

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access

Course and certificate fees

Fees information
₹ 3,299
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Digital Advertising and Marketing 101: The Complete Guide certification course, the aspirant will acquire knowledge about understanding the fundamentals of digital marketing, the various types of digital advertisements, their costs, and how they are targeted. The candidate will acquire the skills to think strategically about where and how to place advertisements, marketing, advertising, and the intricate manner in which digital advertising companies collaborate. The applicant will learn about social media advertising, Facebook advertising, Twitter advertising, digital advertising campaigns, how to assess trends and news, and how Nike, Coca-Cola, Ford, and other firms plan and purchase digital advertising. The individual will comprehend what social media advertising is, and how digital advertising differs from traditional media and will be able to effectively and confidently present ideas to clients and coworkers, in addition to learning about an industry projected to be valued at over $330 billion.

The syllabus

Introduction to Digital Advertising & Marketing 101

  • 2018 Updated Introduction - Digital Marketing Introduction by Ben
  • Join AdCoach for more resources

Introduction

  • Welcome to the course

Introduction to Digital Ads

  • Introduction Part 1 - The IAB, banner ads, video ads and rich media
  • Introduction Part 2 - Custom, skins, social media, audio ads, and search
  • Find contact information for three digital publications you want to run ads on

The Digital Advertising Ecosystem

  • Digital Ecosystem Part 1 - Publisher direct, exchanges, networks, DSPs & ATDs
  • How DSPs, SSPs, Exchanges, Networks, and publishers all work together
  • Adjust your campaign proposal based on client feedback

Buying the Ads

  • Buying Digital Ads - How to buy digital ads, price ranges, process and more

Short Quiz

  • Take a short quiz to test your knowledge

Ad Targeting

  • Ad Targeting - Contextual, behavioral, demographic, geographic & more

Ad Serving

  • What is an ad server? DoubleClick, DFP, DFA, third party ad servers, etc.
  • Illustration of how ad servers work

Reporting

  • Digital Advertising Reporting Overview - Impressions, Clicks, CTR, CPC, & more
  • Reporting Issues and trouble shooting

Course Review

  • Course Recap
  • Final course review and Thank You!
  • Provide Final Feedback
  • Time to Sign-Up for Digital Advertising & Marketing 201!
  • Bonus: More advertising content on AdCoach

Instructors

Mr Ben Silverstein

Mr Ben Silverstein
Entrepreneur
Freelancer

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