Quick Facts

particular	details
Medium of instructions English	Mode of learning Self study	Mode of Delivery Video and Text Based

Course overview

Exploring, generating, and providing value to satisfy a target market's wants for products and services is the process of marketing. This procedure may involve choosing a target market, choosing specific traits or themes to emphasize in advertising, running promotional campaigns, participating in trade shows and public events, designing goods and packaging that appeal to consumers, and defining the terms of the sale, such as the purchase price, discounts, warranties, and return policies. in marketing.

Digital Advertising and Marketing 201: Top Topic & Trends certification is made available by Udemy to applicants who wish to understand digital advertising and the companies that offer this service.Digital Advertising and Marketing 201: Top Topic & Trends online training contains a two-hour movie as well as a digital certificate after the course is finished.

Digital Advertising and Marketing 201: Top Topic & Trends online syllabus consists of programmatic advertising, bidding, buying, traditional waterfalls, advertising, SDKs, verification, viewability, data, collection, and the future.

Course and certificate fees

Fees information

₹ 2,499

certificate availability

Yes

certificate providing authority

Udemy

Who it is for

Digital marketing executive Digital marketing manager Digital marketing analyst Web marketer Affiliate marketer Email marketer Seo analyst Seo manager Sem manager Social media manager Social media specialist Marketing manager Search marketing strategist Marketing executive Content marketing specialist Marketing analyst Marketing consultant

What you will learn

Digital Advertising and Marketing 201:Top Topic & Trends certification course, the aspirant will learn about viewability, waterfalls, and header bidding, and find out how these things influence ad purchases. The participant will gain an understanding of Ad verification, programmatic advertising, and real-time bidding. By the end of the course, the participant will be able to examine trends, news, and industry expected to be worth over $330B annually from a digital advertising perspective. A more in-depth familiarity with the digital advertising sector can ensure individuals' success in their profession and provide them with the knowledge they need to grow their expertise and make more informed judgments about their marketing campaigns.

The syllabus

Introduction

Introduction

Programmatic Advertising - Real Time Bidding and the automated buying process

Programmatic Advertising Explained - Intermediate Digital Marketing Skillset
RTB (Real Time Bidding) Explained - Intermediate Digital Marketing Skillset

Waterfalls & Header Bidding - What they are & how they are changing advertising

Traditional Waterfalls - Advance Level Digital Marketing Skillset
Header Bidding - How publishers increase revenue from their ad inventory
Header Bidding in Mobile - Advance Level Digital Marketing Skillset - Publishers
Take a short quiz to test your knowledge
Find a header bidding solution