The Digital Advertising Masterclass

BY
Udemy

Learn how to use Facebook Ads, Google AdWords, YouTube Ads, Instagram Ads, and more to increase website traffic, leads, and revenue.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Become a Digital Marketing Advertising Specialist online certification is developed by Robin & Jesper - Digital Marketing & Business Instructor and is offered by Udemy, which is designed for applicants who are having trouble getting website traffic, leads, and sales and want to learn digital marketing from the ground up. Become a Digital Marketing Advertising Specialist online course by Udemy aims to teach applicants how to design effective ads for their business and career growth on popular platforms.

Become a Digital Marketing Advertising Specialist online classes involves 28.5 hours of video-based training materials as well as 4 articles and 3 downloadable resources that contain templates and tools to aid candidates in improving their digital marketing. This course covers a variety of online marketing strategies, including YouTube marketing, Twitter marketing, Instagram marketing, Google AdWords, Pinterest marketing, LinkedIn marketing, Quora marketing, and Facebook marketing.

The highlights

  • Certificate of completion
  • Self-paced course
  • 28.5 hours of pre-recorded video content
  • 4 articles
  • 3 downloadable resources

Program offerings

  • Online course
  • Learning resources. 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 3,499
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Digital marketing skills

After completing the Become a Digital Marketing Advertising Specialist certification course, applicants will gain a practical understanding of the principles and practices of digital marketing. Applicants will explore the fundamentals of e-commerce and sales psychology. Applicants will learn about Google Ads, Facebook Ads, Facebook Messenger Ads, Instagram Ads, YouTube Ads, Pinterest Ads, Twitter Ads, and Quora Ads concepts and strategies. Applicants will also learn copywriting skills and be able to develop online marketing strategies.

The syllabus

Introduction

  • What Is Digital Advertising
  • Why Digital Advertising Works
  • Facebook Ads vs Google Ads
  • How To Get Attention On Social Media

Facebook Ads

  • Facebook Ads Explained
  • Getting Started
  • Facebook Ads Objectives
  • Facebook Ads Structure
  • Locations & Demographics
  • Detailed Targeting
  • Languages
  • Connections
  • Placements
  • Specific Mobile Devices & Operating Systems
  • Optimization for Ad Delivery
  • Cost Control
  • Budget & Schedule
  • Delivery Type
  • Format
  • Add an Instant Experience
  • Media
  • Multiple Placements
  • Text & Links
  • Build a URL Parameter
  • Facebook Pixel
  • Review
  • Overview 1
  • Overview 2
  • View Charts
  • Quick Editing
  • Quick Creation
  • A/B Test
  • Campaign Tags
  • Rules
  • Breakdown
  • Reports
  • Bulk Manage
  • Business Manager
  • Audiences Explained
  • Audience Insights
  • Website Custom Audience
  • Email Custom Audience
  • Video Custom Audience
  • Instagram Custom Audience
  • Lead Form Custom Audience
  • Events Custom Audience
  • Facebook Page Custom Audience
  • Shopping Custom Audience
  • Lookalike Audience
  • How to Use Audiences
  • Creative Hub
  • Conversion Ads
  • Video Ads
  • Lead Generation Ads
  • Offer Ads
  • Local Awareness Ads
  • Messenger Ads
  • Catalog Sales Setup
  • Catalog Sales Ads

Google Ads

  • New Users Info
  • Set Up Your Google Ads Account
  • Google Ads Structure
  • Networks
  • Campaign Start & End Dates
  • Campaign URL Options
  • Dynamic Search Ads
  • Location Targeting
  • Languages
  • Audiences: Types
  • Audiences: Targeting
  • Budget
  • Bidding
  • Automated Bid Strategies
  • Manual CPC
  • Ad Formulas
  • Ad Schedule
  • Ad Rotation
  • Sitelink Extensions
  • Callout Extensions
  • Call Extensions
  • Structured Snippet Extensions
  • App Extensions
  • Lead Form Extension
  • Message Extensions
  • Promotion Extensions
  • Price Extensions
  • Location Extensions
  • Ad Groups Structure
  • Set Up Your Ad Group
  • Ads Rules
  • Successful Text Ads Principles
  • Set Up Your Text Ad
  • Review Process Shortcut
  • Billing
  • Dashboard
  • Conversion Tracking
  • Generate Website Conversion Tracking Code
  • Install Global Site Tag
  • Install Website Conversion Tracking
  • Understanding Keywords
  • Keyword Research
  • Keyword Planning
  • Keyword Organising
  • Keyword Match Types
  • Negative Keywords
  • Finding & Listing Negative Keywords Part 1
  • Finding & Listing Negative Keywords Part 2
  • Keyword Research - Finding Keywords
  • Keyword Research - Finding Keywords Part 2
  • Keyword Research - Finding Competitors Keywords
  • Keyword Planning - Using the Buyer’s Funnel
  • Keyword Planning - Volume & Costs Estimates
  • Keyword Organising - Finding Themes & Wrapping
  • Calculate Your Max CPC Bid
  • Quality Score
  • Ad Rank
  • Manage Multiple Accounts (MCC)
  • Split Testing
  • Remarketing
  • Final Words

Sales Psychology

  • Reciprocity
  • Curiosity
  • Scarcity
  • Social Proof
  • Buyer Persona

Instagram Ads

  • Instagram Ads Explained
  • Set Up Your Advertising Account
  • Promote Post Ad
  • Instagram Feed Ad - Campaign
  • Instagram Feed Ad - Ad Set
  • Instagram Feed Ad - Ad
  • Instagram Stories Ad
  • Instagram Ads Assignment

YouTube Ads

  • Why Use Video Ads?
  • Connect Google Ads & YouTube
  • Starting Our Video Ad Campaign
  • Video Ad Formats
  • Bidding Strategy
  • Delivery Method
  • Networks
  • Inventory Type
  • Excluded Contents, Types & Labels
  • Selective Optimisation
  • Frequency Capping
  • YouTube Keywords
  • Topics
  • Placements
  • Bidding
  • Set Up Video Ad
  • Companion Banner
  • Discovery Ad
  • Improve Profits Strategy

Pinterest Marketing

  • Why Pinterest Ads Work
  • Set Campaign
  • Set Ad Group
  • Set Ad Pin

LinkedIn Marketing

  • Advertising on LinkedIn
  • Set Content & Audience
  • Set Budget & Schedule

Quora Marketing

  • Set Campaign
  • Set Ad Set
  • Create Ad & Dashboard

Twitter Marketing

  • Set Campaign
  • Set Ad Group
  • Dashboard

Copywriting

  • What is Copywriting
  • Benefits vs Features
  • Know What You're Selling
  • Know Who You’re Selling To
  • 3 Keys to Sell Anything
  • Writing Personalities
  • It's Never Time or Money
  • Headlines
  • Subheads
  • Use Persuasion
  • Use Power Words
  • The Steps To a Perfect Story
  • The AIDA Model
  • Remove Writer's Block
  • Call-To-Action
  • How To Call-To-Action
  • Recap

Bonus Lecture

  • Bonus Lecture

Instructors

Mr Robin
Instructor
Freelancer

Articles

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