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Digital Marketing: Lead Generation & Sales Conversion Course
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course and certificate fees
Fees information
₹ 599 ₹3,699
certificate availability
Yes
certificate providing authority
Udemy
The syllabus
Introduction
The Foundation of a Successful Digital Marketing Strategy
- Don't confuse goals, mission and objectives with strategy
- using the right framework to grow faster
- Use service to grow your business
- The 6 - step funnel to success
The What, Who and How of Delivering Results
- Why Surveying Your Customers Will Mislead You, and What to Do Instead
- Start With Your Why
- Case Study: The Importance of Starting With Why
- FInd Your Big Why
- Finding Your Audience's Pain Points
- Validating Your Topic Idea Using Keyword Planner Tool and Google Trends
- Creating Your Unique Process of Getting Result
- Exercise Creating Your Unique Process
- It's Your Turn: Create Your Unique Process
- Creating the Right Offer (s)
- Case Study: How Phil Delivers Results to His Audience
Generate High Quality Leads Using Your Content
- Using Your Content to Build Authority
- How to Create Your Buyer Personas and User Journeys
- Defining Your Content Goals
- Creating Your Content Marketing Plan
- Optimizing Your Content for Search Engines
- Using Your Unique Voice
- Case Study: How Phil Generates Leads with Content Marketing
Increase Brand Awareness and Engage With Your Audience Through Social Media
- Social Media Basics
- Two Key areas to Focus on for Maximum Results
- Social Media Content Strategy
- Finding the Right Platform for Your Particular Niche
- Fastest and Most Effective Way to Turn Social Media Fans into Customers
- Case Study: How Phil Uses Social Media to Grow His Brand
Nurture Your Prospects With The Right Email Marketing Strategy
- What is a Lead Magnet
- Top List Building Mistakes to Avoid
- Using Content Upgrades to Grow Your List
- Creating High Converting Lead Magnet Landing Pages
- How and Where to Display Your Lead Magnet Offers
- Using Convertkit to Build Your Email List
- Setting Up Your Opt-in forms
- Configuring your Forms and Delivering your Lead Magnets
- Integrating Your opt-in forms onto Your Website
- Setting up Your Landing Pages
- Putting It All Together
- Creating Pop-up opt-in Forms
- Case Study: Phil's Email Marketing Strategy
Driving Traffic To Your Offers
- Your Social Media Strategy to Drive Traffic
- LinkedIn Marketing Strategy
- Pinterest Marketing Strategy
- Instagram Marketing Strategy
- YouTube Marketing Strategy
- Facebook Marketing Strategy
- Case Study: How Phil Drives Traffic to His Offers
- Case Study: How Phil Uses Paid Promotion
Conversion
- Benefits of Creating a Thank You Page
- Benefits of Creating a Tripwire Offer
- On boarding Your New Subscribers for a Higher Conversion
- Different Email Marketing Campaigns
- Evergreen Email Marketing Campaign
- Launch Sequence Campaign
- Flash Sale Campaign
- Re-engaging Your Cold Subscribers
- Choosing the Right Campaign for Your Business
Turning Your Website Into a Lead Generation Machine
- Creating Your Differentiator
- Communicating What You Offer on Your Homepage
- Effectively Positioning Your About Page
- Writing a Persuasive Offer Page
- Case Study: Phil's Lead Generation Machine
Important Metrics to Measure Your Success
- The importance of Measuring, Analyzing and Tweaking Your Approach
- Important Website Metrics to Track and Measure
- Top Social Media Metrics to Track and Measure
- Email Marketing Metrics to Track and Measure
- Other Important Metrics
Final Thoughts
- Busting Through Your Visibility Roadblock
- Planning and Strategy Go Hand in Hand
- NOURISH the Nuts & Bolts of Your Business
Bonuses from Video School
- Bonus Lecture: Learn More from Phil + Video School
Instructors
Mr Phil Ebiner
Instructor
Udemy
Other Bachelors
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