Digital Marketing Masterclass:Get Your First 1,000 Customers

BY
Udemy

Mode

Online

Fees

₹ 3999

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 3,999
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction

  • Course Overview
  • Join our community on Slack!

The Basics

  • Introduction to traction channels
  • The 19 channels explained (part 1)
  • The 19 channels explained (part 2)
  • The growth process
  • Two components of every growth strategy
  • Optimization audit
  • Optimization audit: DEMO
  • Review & Recap: Section 2

Building your strategy

  • Intro to building your strategy
  • What pain do you solve?
  • Frequency & depth of the problem
  • Review & Recap: Section 3

Get your first 10

  • Intro to manual effort section
  • Intro to Strategy 1: Complainy people
  • Finding the complainy people
  • DEMO Finding the complainy people
  • Conversing with the complainy people
  • Intro to Twitter & why we use it
  • Topicality on Twitter
  • Competitors on Twitter
  • Locating forums & like-minded communities
  • Messaging on forums
  • Spreading the word on Slack
  • The wonderful world of Reddit
  • Using your network to announce your new business
  • DEMO Writing an email to your network
  • Facebook & LinkedIn sharing
  • Events & meetups
  • Review & Recap: Section 4

Get your first 100

  • Intro to community posting
  • Reddit overview
  • Raising your Reddit IQ
  • Finding your subs
  • Observing from a distance
  • Optimize your experience
  • Emerging platforms: How to tell which platform is worth trying
  • Intro to Snapchat
  • Snapchat: Setting up your account
  • Snapchat: Taking snaps and promoting
  • Snapchat Tactic #1: The Takeover
  • Snapchat Tactic #2: Run a promotion
  • Snapchat Tactic #3: Using your Snapcode
  • Intro to Instagram
  • Instagram: Setting up your account
  • Instagram: Taking and posting pictures
  • Instagram Tactic #1: Hashtag the right way
  • Instagram Tactic #2: Run a promotion
  • Instagram Tactic #3: Engage with others
  • Review & Recap: Section 5

Take a break

  • Intro to Take a break
  • Survey of analytics tools
  • Installing Google Analytics
  • Exploring Google Analytics
  • Setting up goals in Google Analytics
  • Origin source sorting in Google Analytics
  • Linking strategies with Bit.ly
  • Alternate linking strategies
  • Review & Recap: Section 6

Get your first 500 - PR

  • Intro to PR
  • A day in the life of a reporter
  • Common angles for getting press
  • Basing your angle off outlet and person
  • Pitching vs. press releases
  • Core concepts in getting press
  • Step 1: Finding journalists
  • Tip: Use helpareporter.com
  • Step 2: Researching and compiling interests of journalists
  • Step 3: Getting the attention of journalists
  • Tactic: Quora pull-in
  • Tactic: Doing research & polling for journalists
  • Step 4: Pitching and writing the email (part 1)
  • Step 4: Pitching and writing the email (part 2)
  • Practice writing emails and headlines
  • Preparing a press package
  • Closing thoughts & comments
  • Review & Recap: Section 7

Get your first 500 - Content Marketing

  • Intro to content strategy
  • Inbound vs. outbound
  • Why should we define our audience?
  • How do we define our audience?
  • Creating user personas
  • Content types 1: Tutorials, interviews, roundups
  • Content types 2: Listicles, resource compilations
  • Content types 3: Company stories, case studies, infographics
  • Content types 4: Minisites, ultimate guides
  • Common topics you can use (part 1)
  • Common topics you can use (part 2)
  • The key to content creation
  • Creating a system for recording your ideas
  • What to write: #1 Google autocomplete
  • What to write: #2 Buzzsumo
  • What to write: #3 Google keyword planner
  • What to write: #4 Twitter trends
  • What to write: #5 Reddit searching
  • What to write: #6 Quora
  • Ranking the ideas you have
  • Test it before you try it
  • Writing for specific goals: Intro
  • Writing for specific goals: Brand
  • Writing for specific goals: Engagement / sharing
  • Writing for specific goals: Conversions
  • Tactic #1: Long form content
  • Tactic #1: Long form content (Demo)
  • Tactic #2: Controversial posts
  • Tactic #3: Hyper-topical posts (part 1)
  • Tactic #3: Hyper-topical posts (part 2)
  • Tactic #4: Roundup posts
  • Tactic #5: Skyscraper technique
  • Writing content for your audience
  • Creating great headlines
  • What is guest posting?
  • Finding places to guest post
  • Pitching your post
  • Writing your post and what to do after
  • How to promote your content - Intro
  • Getting influencers to promote your content
  • How to get your content linked to from other websites
  • Creating a content calendar
  • How to tell if it's working
  • Repurposing
  • Review & Recap: Section 8

Get your first 500 - Video Marketing

  • Intro to video marketing
  • Do you need video?
  • Common types of videos
  • Using video to reach specific goals
  • The 3 phases of video projects
  • Review & Recap: Section 9

Get your first 500 - Video Marketing - Pre - Production

  • Coming up with ideas for video content
  • Writing your video script
  • When a video is most effective in your marketing process
  • Review & Recap: Section 10

Get your first 500 - Video Marketing - Production

  • Basics of video production
  • Lighting - Types of light bulbs
  • Lighting - Lighting setups
  • Audio - Types of microphones
  • Audio - Soundproofing the space
  • Video - Intro to video resolution
  • Video - Types of cameras
  • Video - Video equipment
  • Choosing a production setup based on your budget - #1 The cheap package
  • Choosing a production setup based on your budget - #2 The standard package
  • Choosing a production setup based on your budget - #3 Advanced packages
  • Setup #1: The Wistia shot
  • Setup #2: The interview
  • Setup #3: The talk show
  • Examples of other common video shots
  • Production equipment and tips
  • Review & Recap: Section 11

Get your first 500 - Video Marketing - Post - Production

  • Overview of editing software
  • Up & running in Premiere
  • Creating rough cuts
  • Working with editing templates & add-ons
  • Outsourcing & virtual help (part 1)
  • Outsourcing & virtual help (part 2)
  • Editing style #1
  • Editing style #2
  • Integration overview
  • How to tell if it's working
  • Review & Recap: Section 12

Get your first 500 - Landing pages & Lead Magnets

  • Landing pages and how they work
  • Examples of landing pages
  • Landing pages: Five do's and don't's
  • Practice: let's create a landing page (1)
  • Practice: let's create a landing page (2)
  • White papers
  • How to create white papers
  • E-books
  • How to create e-books
  • Email courses
  • How to create email courses
  • Webinars
  • How to create webinars
  • Review & Recap: Section 13

Get your first 500 - SEO

  • Intro to SEO
  • How does Google work?
  • Long tail SEO
  • Identifying keywords and doing research
  • On-page SEO factors (part 1)
  • On-page SEO factors (part 2)
  • Writing SEO-friendly content (part 1)
  • Writing SEO-friendly content (part 2)
  • Practice: Let's write SEO friendly content
  • How your website affects SEO
  • Modern link building
  • Link structure and site architecture
  • Robots.txt and technical optimization
  • Building SEO authority
  • How to tell if it's working
  • Closing thoughts & comments

Get your first 1000 - SEM

  • Intro to SEM
  • SEM fundamentals and concepts
  • Why should you use SEM?
  • AdWords: How to get started
  • AdWords: Budgets and bid strategies
  • AdWords: Creating ad groups with keywords
  • AdWords: Creating ads for your campaign
  • Facebook Ads: How to get started
  • Facebook Ads: Creating your campaign
  • Facebook Ads: Setting up your audience
  • Facebook Ads: Creating your ads
  • Closing thoughts

Follow Along

  • Intro to the follow along section
  • Follow along: Finding and messaging complain-y people (part 1)
  • Follow along: Finding and messaging complain-y people (part 2)
  • Follow along: Topicality on Twitter
  • Follow along: Tactic #1 Google autocomplete
  • Follow along: Tactic #2 Buzzsumo
  • Follow along: Creating a system for tracking your ideas

Bonus Section

  • Bonus Lecture: How to get your next course for as low as $12.99

Instructors

Mr Evan Kimbrell

Mr Evan Kimbrell
Instructor
Udemy

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