Digital Marketing- The Ultimate Guide to Strategic Marketing

Udemy

Enrich your digital marketing skills and learn strategic marketing by joining the online course by Udemy.

Online

₹ 699 3699

particular

details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

SEO Fast - Track: How to get the essentials rights and understand the new rules

Welcome from your Instructor Nick Day
Introduction to SEO Course + Course Slide Deck
Intro to SEO Strategy
How Google crawl the web?
What does SERPs stand for?
Defining your Keywords: selection and strategy
Keyword definition
Working on keywords
Setting Page Titles and URLs
Working on Page Titles
Working on Page Titles
Setting Meta Descriptions
Working with Meta Descriptions
SEO On-Page considerations
Working on On-Page SEO
Off-Page considerations
Off-Page considerations
Measuring success
How to measure success
Five tips to get started

Instagram Business Strategy Guide

Is Instagram posing a threat to Facebook?
A systemic approach to Instagram for Business
Instagram Stories for Business Guide

Conversion Rate Optimization - How to have more traffic, leads and sales

CRO - Overview
Course Outline: How CRO can help your business
We Need Help! Exploring why some marketing campaigns fail
How to Integrate CRO in Your Marketing Plan
The Science of CRO: learn more about human behaviour
Social Psychology: individuals and groups interaction
Social Psychology: scarcity
Social Psychology: the power of Authority
Social Psychology: Consistency and Commitment
Neuroscience and Marketing
What are You Selling Really?
Choose Your Goals
Clarity beats Persuasion
Grab their Attention!
Keep them Engaged
Tell stories: a very powerful tool
Tell stories: a practical approach
Tell stories: how to relate to people
Tell stories: let your customers feel safe
Make your Claims
Call them to Action - Build Momentum
Summary - Put it all Together & Keep It Going
Bonus Lecture: Keep Up with More Marketing Strategy
5 New Marketing Trends

Social Media Strategy for Business Growth

Why Social Media Strategy for business growth Course?
Intro to Social Media Strategy Course
Key Principles: The SCARF model
Social Media Strategy
Situation Analysis
Stakeholders
The Competition
Audience Research
Objectives
Strategy
Tactics
Your Content Strategy
Content Audits
Audience Research
Content Ideas
Map the Customer Journey
Content Distribution
Actions: Curate - Schedule - Socialise - Analyse your posts
Controls
Learn from Analysis
Test and Learn: The PHAME process
Show ROI
Analyse the data
Conclusion to Social Media Strategy
Bonus Lecture: Keep Up with More Marketing Strategy
Facebook Marketing 2018: Facebook Live
8 Reasons to Master Facebook Groups

Web CopyWriting

Intro
Understand the different online platforms to write on
Learn Where CopyWriting Sits on Your Marketing Plan
Best Practices
Create Killing Headlines
How to Write Links People Want to Click On
Examples: Learn From Who Is Already Doing It Right
Summary and Resources
Avoid This Mistake - Or Get Busted!

Web Analytics

Intro
Understand Analytics
Learn what is working and what is not working on your site
Track the results of your marketing campaign
Describe your outcome & meet your goals
Examples on using analytics to draw conclusions on incoming traffic
Lagging and Leading Indicators: learn what will happen next
How Organizations are using analytics to make more money
Summary and Resources

Email Marketing

Intro
Meet the most powerful digital marketing tool
The Best Acquisition Channel System
Step One: Clarify Your Email Marketing Goals
Step Two: Create Your Email Marketing Machine
Step Three: Analyse Your Data
Step Four: Create email content that people want to read from you
Step Five: Test your emails in different platforms
Examples from leading companies
Summary and Resources
Email Marketing Resources Sept 2015
Email A/B Test Made Simple
7 Email Subject Lines you Must Know

Intro to Email Marketing
Pros and Cons
Planning
Choosing an Email Service Provider
The secret of success
Design your process
Building the list
Relevance
Personalisation
Improving open rates
The From field
Timing
The creative
The offer
Copywriting
Mobile devices
The landing page
Improving deliverability

SEO

Intro and history
What is it
The Search SuperPower
Strategy and Techniques to Get to The Top 1
Strategy and Techniques to Get to The Top 2
Strategy and Techniques to Get to The Top 3
Who applies it and Summary

Website UX

Intro and History
First Steps on Getting the Site Your Customers Want
Start Testing Your Current Website
Learn How to Build a Better Site 1
Learn How to Build a Better Site 2
Learn How to Build a Better Site 3
Learn How to Build a Better Site 4
Examples: Who applies it
Further resources and Summary
New simple way to boost your subscription rate - Update Sept 2015

PPC -Pay Per Click

Intro and history
The Different Pay Per Click Alternatives
Why and when do we use it
Strategy and Techniques for PPC 1
Strategy and Techniques for PPC 2
Strategy and Techniques for PPC 3
Strategy and Techniques for PPC 4
Who applies it
Further resources and Summary

Content Marketing

Intro & History
Mapping the Customer Research Journey
Start Creating a Content Strategy
The Million Dollar Question: Why People Should Follow your Content?
Tools That Help You Create Content Strategy
Design Content to Be Shared
Who applies it
Further resources and Summary
Content Curation: Tricks to Drive More Traffic to your Web-page

Campaign Planning

Intro history What is it?
Why Build a Marketing Campaign
Structure an Integrated Campaign
Campaign Planning - How To 1
Campaign Planning - How To 2
Campaign Planning - How To 3
Campaign Planning - How To 4
Campaign Planning - Examples
Further resources and Summary

Bonus Topic: Digital Marketing Research

Intro & History
The Customer is in Charge: Find How
Multi-Device and Multi-Tasking Research
Understand Your Customer-Buying Process
Understand Your Customer Research
Other Types of Web Testing
Who applies it Further resources Summary

Web Copywriting That Works

Intro to Copywriting for the Web
Why are you writing
How the web affects copywriting
What makes good writing
How people read online
Who are you writing for
Getting the words right-Planning
Drafting your copy
Editing your copy
Readability online-Part1
Readability online-Part2
Making use of headlines
Other layout tips
Navigability

Social media for Business Growth

Social media - Announcement
Introduction to Social media strategy - Part 1
Introduction to Social media strategy - Part 2
Key messages - Part 1
Key messages - Part 2
Key messages - Part 3
Agree targets objectives and strategy
Develop your strategy
Evaluate social media tools - Part 1
Evaluate social media tools - Part 2
Create a cross-functional approach - Part 1
Create a cross-functional approach - Part 2
Light touch editorial approach
The psychology of sharing
Internal policies and terms of use - Part 1
Internal policies and terms of use - Part 2
Internal policies and terms of use - Part 3
Internal policies and terms of use - Part 4
Implement social media monitoring - Part 1
Implement social media monitoring - Part 2
Social media person or team - Part 1
Social media person or team - Part 2
Social media person or team - Part 3
Social media person or team - Part 4
Social media person or team - Part 5
Conduct appropriate training
Define metrics and ROI - Part 1
Define metrics and ROI - Part 2
Define metrics and ROI - Part 3
What WebUX Means for Users
Completing the Plan

Affiliate Marketing: skyrocket your Leads, Sales, & Profit 2016

Intro to Affiliate Marketing Course: What can you achieve after the course?
What is Affiliate Marketing?
How does affiliate marketing work? The Key Players
How does affiliate marketing work? Summary of the Main Components
Is affiliate marketing right for my business?
Is my website right for affiliate marketing?
Getting started in affiliate marketing – planning your AM strategy
Getting started in affiliate marketing – understanding the costs
Setting up your affiliate programme – specific requirements
Setting up your affiliate programme – putting a commercial policy together
Setting up your affiliate programme – defining your cookie period
Setting up your affiliate programme - choosing your affiliate network
Setting up your affiliate program: Getting ready to launch!
Blast off! Launching your affiliate programme
Developing your affiliate recruitment strategy
What if it does wrong? How to successfully cope with potential issues
Optimising your affiliate programme
Summary
Slides & Resources
How to relieve your customers’ pain? 7 strategies to involve the primitive brain

Neuromarketing: New Powerful Strategies for your Marketing

How to increase in-store sales through the senses. Neuroscience applied to Retail
What sound does your brand have?
What does your brand smell like? How to use this powerful sense in marketing

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