The Entrepreneur's Guide to Storytelling in Marketing

BY
Udemy

Learn the principles and methodologies associated with storytelling for marketing and business activities in detail.

Mode

Online

Fees

₹ 549 2699

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

In marketing, storytelling refers to the use of a narrative to convey a message. The idea is to evoke strong emotions in the viewer that will motivate them to act. In marketing, using stories to humanize a brand and help customers understand why they should care about it. Alex Glod, a storyteller, trainer, and three-time TEDx speaker, developed The Entrepreneur's Guide to Storytelling in Marketing online certification which is provided by Udemy and is among the best storytelling courses.

The Entrepreneur's Guide to Storytelling in Marketing online classes is a short-term program with 2.5 hours of lectures and downloadable resources that are intended for business owners who want to expand their companies and provide their clients with excellent value as well as marketing executives who want to broaden their areas of expertise. The Entrepreneur's Guide to Storytelling in Marketing online course also discusses the topics like networking, influence, social influence, word-of-mouth marketing, driving traffic, and more.

The highlights

  • Certificate of completion
  • Self-paced course
  • 2.5 hours of pre-recorded video content
  • 1 downloadable resource

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 549  ₹2,699
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Marketing skills Storytelling Networking

After completing The Entrepreneur's Guide to Storytelling in a Marketing certification course, candidates will be introduced to the basic and advanced concepts of storytelling for business and marketing operations. In this storytelling workshop, candidates will explore the fundamentals associated with word-of-mouth marketing, and networking for selling the core benefits of their services and products. In this storytelling course, candidates will learn about the influence of emotions on customer behavior and will acquire the knowledge of the strategies to leverage social influence to drive traffic and attract their clients. In this storytelling certification, candidates will also acquire a solid understanding of the methodologies to work with the customer experience model.

The syllabus

Introduction

  • Welcome to the course!
  • Top Mistakes when it Comes to Storytelling in Marketing
  • Where Is Your Business Right Now?
  • Section Project: The Specifics of Your Industry & Your Most Valuable Lessons

The Story of Your Business

  • Introduction
  • The WHY of Your Business
  • Your Internal and External Values
  • Context, Challenges, Accomplishments and Mission
  • The People Behind The Business
  • Your Contribution to Society
  • Section Project: Tell Us Your Story

The Story of Your Product or Service

  • Introduction
  • The History of The Product
  • The Need That Drives Clients to Your Product
  • The Product's Role in The Life of The Customer
  • The Product Slogan
  • Section Project: The Short Story of Your Product

The Customer Experience

  • Introduction
  • The Customer Experience Model
  • The Influence of Emotions on Customer Behavior
  • How Can You Fill In The Gaps?
  • Section Project: Customer Experience Action Plan

Activating Your Tribes

  • Introduction
  • The Power of Word-of-Mouth and Networking
  • What Tribes of People Need to Function
  • Activating Your Internal Tribe
  • Activating Your External Tribe
  • Section Project: Bring People Together!

Content Storytelling

  • Introduction
  • The Virtue of Giving and Service
  • Types of Content We Can Create
  • The Content Marketing Plan
  • Tips & Tools for Creating Content
  • Section Project: Publish a "Common Mistakes" Blog Post

Whatever You Do, Just Keep Walking

  • Introduction
  • What Have Been Your Main Learning Points?
  • What Do You Want Your Business to Accomplish in The Next Year?
  • What Fears and Challenges May Await You?
  • Section Project: Share and Contribute
  • Before You Go...

Instructors

Mr Alex Glod

Mr Alex Glod
Trainer
Udemy

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