Brochure
Enquire- [Beginner] What is Growth Hacking?
- Howdy! Welcome to Growth Hacking 2023 (Version 7.5)
- [Intermediate] How to Launch and Manage a Growth Team
- Access All Eazl 2023 Growth Hacking Templates, Guides, and Special Resources
- [Expert Interview] 4 Takeaways on Growth from Sean Ellis, the OG Growth Hacker
Growth Hacking with Digital Marketing (Now with AI!)
BY
Udemy
Learn how to measure traffic and product usage statistics with Google Analytics, as well as how to evaluate and make ...Read more
Online
₹ 399 3699
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Internet and other digital technologies, including personal computers, mobile phones, and other digital media and platforms, are used in digital marketing. Nonlinear digital marketing tactics focus on addressing potential clients over a variety of online platforms, as opposed to the direct, one-way messaging of traditional marketing techniques. Combined with increased consumer awareness and the need for more complex products and services, this shift has prompted many companies to reevaluate their outreach efforts and adopt or integrate omnichannel, nonlinear marketing strategies in order to keep their brands visible and relevant to their target audiences. [2022] Growth Hacking with Digital Marketing (Version 7.5) certification is made available by Udemy to candidates who aspire to learn and improve the outcomes of their digital marketing by incorporating growth hacking's data-driven and flexible culture.
[2023] Growth Hacking with Digital Marketing (Version 7.4) online training includes eight hours of video, four articles, and a digital certificate upon course completion.
[2023] Growth Hacking with Digital Marketing (Version 7.4) online classes consists of Growth Hacking Templates, google analytics, marketing funnels, fundamentals of segmentation, using data, content creation, email marketing, SEO, landing page, UX, TOFU, financial equations, social media, public relations, product consulting, and content upgrade.
The highlights
- Full Lifetime Access
- Eight Hours of Video
- Four Articles
- Access on Mobile and TV
- Certificate of Completion
Program offerings
- Online course
- Learning resources
- 30-day money-back guarantee
- Unlimited access
Course and certificate fees
Fees information
₹ 399 ₹3,699
certificate availability
Yes
certificate providing authority
Udemy
Who it is for
Digital marketing manager
Digital marketing analyst
Digital marketing executive
Email marketer
Blogger
Seo analyst
Seo manager
Social media manager
Social media specialist
Web marketer
Affiliate marketer
Content marketing specialist
Market research analyst
Marketing analyst
Marketing consultant
Marketing executive
Search marketing strategist
Marketing manager
What you will learn
[2023] Growth Hacking with Digital Marketing (Version 7.5) certification course, the aspirant will acquire knowledge about incorporating the data-driven and flexible culture of growth hacking into digital marketing strategies to boost results; tracking, analyzing, and utilizing data on traffic and product usage with Google Analytics. The participant will acquire the skills necessary to create customer action funnels and calculate per-user LTV and CAC values. The candidate will learn to boost conversion rates through the use of list segmentation, automated email marketing communications, the cultivation of social media audiences using bots and organic means, and the writing of better stories and marketing material, in addition to the fundamentals of lean analytics, SEO, methods to increase conversions, career growth, social media, and public relations. The individual will also learn how to tell better stories and write marketing content to improve conversion rates.
The syllabus
Let's Put You On the Rocketship! Welcome to Growth Hacking 7.5 -- New for 2023!
How to Get Insights from Google Analytics & Apply them to Marketing Funnels
- Be Data Driven! Let's Learn about GA4 and the 2023 Analytics Landscape
- [Beginner] How to Measure Traffic Volume and Visitor Interest
- [Beginner] How to Measure Engagement and Actions Taken
- [Intermediate] Source/Medium and Good Traffic (Essential Skill)
- [Expert Interview] Roberto from Google on Why GA4 is a Major Shift in Analytics
- Google Analytics 4 and the New Direction of SEO and Analytics
- Pirate Metrics! Let’s Expand Your View of Funnels
- [Intermediate] An Introduction to Digital Funnels and Conversion Points
- Show Off Some of Your New Google Analytics Skills Using the New GA4 Console
Accelerate Growth by Developing Personas & Focusing on Specific User Segments
- What if Your Focus was So Clear You Found Growth Hacks in Your Dreams?
- [Beginner] The Fundamentals of Segmentation for Growth Hackers
- [Expert Interview] Thomas Paris from MAD Kings on Segments and Acquisition
- [Intermediate] How to Build Personas and Needs Maps through Customer Interviews
- [Expert Interview] Alen Faljic from IDEO on Soft Data and Design Thinking
- What are the Building Blocks of a Growth Hacking Campaign?
- [Beginner] Three Growth Marketing Concepts We'll Use Throughout the Course
- [B2C Case Study] Three Growth Levers Used to Grow a Hair Care Brand in the US
Use Data to Learn Strategies and Run Your Growth Team
- You Don’t Need to Know Everything when You Have Data
- [Analyze Data] The Fundamentals of Lean Analytics (Beginner)
- [Focus on the Inputs] Find and Measure Your Leading Variables (Intermediate)
- SideBYSide: How to Build & Share Dynamic Analytics Reports w/ Google Data Studio
- [Prioritize Growth Ideas] How to Use the ICE System in Growth Hacking (Beginner)
- [Expert Interview] Tips on Starting a Growth Team w/ Pedro (GrowthHackers.com)
- [Work as a Team] 5 Hats: The Five Skills Needed to Hack Growth (Intermediate)
- Practicum: How to Brainstorm and Rank Growth Hacking Experiment Ideas
- Rank Jure’s Waitlist Experiment Idea Using the ICE Framework
Language/Market Fit: Content Creation, Email Marketing, and SEO
- What's language/market fit?
- [Intermediate] Hacking Acquisition: The 8 Seconds Rule and Channel Testing
- Shelby Stephens from GrowthMatch Introduces the Concept of a Need Narrative
- Exercise: Create a Need Narrative with the Guide from GrowthMatch
- [Beginner] Write Better Copy for Your Emails, Blogs, Websites, etc.
- [Beginner] Send More Effective Marketing Emails
- [Intermediate] Three Advanced Email Marketing Implementations
- [Intermediate] Try These Methods to Increase Email List Signups
- SideBYSide: How to Use Email Marketing in Today’s Marketplace
- Email is Still Effective in 2022: The Persistent Value of Email Marketing
- [Beginner] Five Must-know Search Engine Optimization (SEO) Practices
- [Intermediate] The Five-Point SEO Checklist for Content Marketing
- [Expert Interview] Dave Shanley on Content Creation and SEO for Growth Marketing
- Content Creation and SEO for Growth Marketers
- Practicum: Content Marketing Hacks with Matthew Guay (formerly @ Zapier)
- [Advanced] How do UTM codes help track the performance of content & ads?
- [Advanced] SideBYSide: Append UTM Codes to a Link
- [Expert Interview] Katie from Rebrandly on Link Management for Growth Marketers
Landing Pages and UX: Where should you drive your traffic?
- What’s the Language Spoken by 65% of the Global Population?
- [Beginner] The Fundamentals of User Experience (UX)
- [Beginner] How to Design a Killer Landing Page
- [Beginner] SideBYSide: How to Use Hotjar to Record and Review User Behavior
- [Expert Interview] Brian Taylor from Amazon on UX and When to Use A/B Testing
- [Intermediate] Try these Five Methods to Increase Conversions
- Use Hotjar Recordings to Generate Landing Page Optimization Ideas
TOFU: Top-of-the-Funnel Marketing
- Imagine Yourself Managing Your Own Digital Airport
- [Beginner] Paid Traffic: The Structure, Channels, and Metrics of Online Ads
- [Beginner] Paid Traffic: The Fundamentals of Setting Up Search (or “CPC”) Ads
- [Beginner] Paid Traffic: Audiences & the Basics of Social Media Ads vs. PPC
- [Expert Interview] Jack Paxton on iOS 15, COVID & Paid Traffic in 2023
- [Expert Interview] B2B Lead Generation through LinkedIn® with Gabe Villimizar
- [Expert Interview] Bob Green on Paid Leads and Qualification Systems
- [Practicum] Maja's 3-part System to Generating B2B Leads Organically in 2021/22
Growth's Financial Equation: LTV, CAC, and Reverse Engineering Marketing Funnels
- Could Lifetime Customer Value Be the Most Important Marketing Metric?
- [Intermediate] How to Estimate Lifetime Customer Value and Acquisition Cost
- [Advanced] Place a Value at Each Point of Conversion in Your Funnel
- [Intermediate] SideBYSide: Estimate LTV and CAC of Different Personas (See Link)
- Using LTV, CAC, and Marketing Funnel Metrics to Make Strategic Decisions
- [Advanced] Real-world Cases of Data Privacy Laws Increasing CAC in 2021-22
How to Go Viral? Social Media and Public Relations
- How to Mix Social Media and Public Relations to Expand Your Audience
- [Intermediate] What Factors Increase the “Viral Effect” of Content?
- [Intermediate] ...but What Really Makes a Piece of Content “Go Viral?”
- What are the dynamics behind content going viral on social media?
- [Expert Interview] Joy Schoffler from Leverage PR on Working the Media
- [Intermediate] No Money for a Publicist? Here are Some DIY Publicity Hacks
Growth Hacking Retention: Acquisition is Expensive. Retention is Not
- Where the Fun and Money Is (or Mr. Steve’s 100th Birthday Party)
- [Intermediate] The Fundamentals of Remarketing Based on User Behavior
- [Intermediate] SideBYSide: Build Audiences Who Engaged on Facebook or Instagram
- [Expert Interview] Simon Belak on Segmenting and Lifetime Customer Value
- [Advanced] SideBYSide: Let’s Target of Cart Abandoners and Engaged Traffic on FB
- [Intermediate] How to Define and Growth Hack Your Retention Cohorts
- Practicum: Using Online Communities and Customer Journey Mapping for Retention
[Careers in Growth] 3 Growth Hacking Career Paths: Product, Consulting, and CRO
- A Short Introduction to the New Section on Careers in Growth Hacking
- [Expert Takeaways] Jeremy Epperson & Conversion Rate Optimization (CRO)
- [Expert Takeaways] Wes Bush on Specializing in Product-led Growth
- [Expert Takeaways] Chris Out on Building a Growth Agency via Your Personal Brand
- [Expert Takeaways] Maja Voje on How to Be Successful with Consulting Clients
- [Expert Takeaways] Sean Ellis' Advice on Starting a Career in Growth Hacking
Get Your 2023 Growth Hacking Certificate | Content Upgrade Journal
- Request Your 2023 Growth Hacking Certificate (after completing 100%)
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