How to Become a Certified Copywriter

BY
Udemy

Mode

Online

Fees

₹ 2299

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 2,299
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction

  • Why You Should Take this Course
  • What is Copywriting?
  • Why Do People Buy?
  • How the Internet Has Changed Copywriting?
  • Module 1: QUIZ

Core Copywriting Principles

  • The Big Idea
  • Copywriting Rule No. 1
  • Copywriting Rule No. 2
  • The Unique Selling Proposition (USP)
  • Features and Benefits
  • Knowing Your Customer
  • Module 2 Quiz

Long Copy vs. Short Copy

  • Long Copy vs. Short Copy
  • Module 3 Quiz

Part 1: The Writing Process (Headlines)

  • First Impressions Matter
  • Headlines
  • Sample Headlines
  • Module 4: Quiz

Part 2: Leads Or Lead Paragraph

  • How Do Readers Read?
  • The Lead (Paragraph)
  • Module 5: Quiz

Part 3: The Writing Process (Body Copy)

  • The Body Copy/ The Sales Argument
  • 11 Tips For Writing Clear Copy
  • Module 6: Quiz

Part 4: The Close

  • The Close
  • Module 7: Quiz

Part 5: The Guarantee

  • The Guarantee

Part 6: The P.S.

  • The P.S.

The Sales Letter

  • Secrets To A Banging Sales Letter
  • How To Write A Sales Letter
  • Do's And Don'ts To Writing A Sales Letter
  • Module 10: Quiz

Copywriting For Emails

  • Copywriting For Emails

Copywriting For Sales Pages

  • Copywriting For Sales Pages
  • Sales Page Sample

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