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    How to Become a Certified Copywriter

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 2299

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,299
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Why You Should Take this Course
    • What is Copywriting?
    • Why Do People Buy?
    • How the Internet Has Changed Copywriting?
    • Module 1: QUIZ

    Core Copywriting Principles

    • The Big Idea
    • Copywriting Rule No. 1
    • Copywriting Rule No. 2
    • The Unique Selling Proposition (USP)
    • Features and Benefits
    • Knowing Your Customer
    • Module 2 Quiz

    Long Copy vs. Short Copy

    • Long Copy vs. Short Copy
    • Module 3 Quiz

    Part 1: The Writing Process (Headlines)

    • First Impressions Matter
    • Headlines
    • Sample Headlines
    • Module 4: Quiz

    Part 2: Leads Or Lead Paragraph

    • How Do Readers Read?
    • The Lead (Paragraph)
    • Module 5: Quiz

    Part 3: The Writing Process (Body Copy)

    • The Body Copy/ The Sales Argument
    • 11 Tips For Writing Clear Copy
    • Module 6: Quiz

    Part 4: The Close

    • The Close
    • Module 7: Quiz

    Part 5: The Guarantee

    • The Guarantee

    Part 6: The P.S.

    • The P.S.

    The Sales Letter

    • Secrets To A Banging Sales Letter
    • How To Write A Sales Letter
    • Do's And Don'ts To Writing A Sales Letter
    • Module 10: Quiz

    Copywriting For Emails

    • Copywriting For Emails

    Copywriting For Sales Pages

    • Copywriting For Sales Pages
    • Sales Page Sample

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