Introduction to Programmatic Advertising - Digital Marketing

BY
Udemy

Learn about digital marketing concepts and how advertisers use programmatic advertising to execute digital purchases.

Mode

Online

Fees

₹ 449 2499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

A programmatic advertising system automates the transactions and procedures associated with procurement and dynamically places advertisements on apps and websites. Programmatic advertising allows for the purchase and placement of advertisements, including targeted advertising content, in less than a moment. Ben Silverstein - Digital Advertising Professional & Entrepreneur in NYC designed the Introduction to Programmatic Advertising - Digital Marketing online certification, which is delivered by Udemy.

Introduction to Programmatic Advertising - Digital Marketing online training is a short-term training program that incorporates hour-long lectures supported by 2 articles and assignments which aim to provide candidates with a hands-on understanding of the concepts and methodologies associated with programmatic advertising. Introduction to Programmatic Advertising - Digital Marketing online classes revolve around topics like advertising, advertising strategies, waterfalls, header bidding, and real-time bidding as well as the intricate approaches with which digital advertising companies collaborate.

The highlights

  • Certificate of completion
  • Self-paced course
  • 1 hour of pre-recorded video content
  • 2 articles 
  • Learning resources
  • Assignments

Program offerings

  • Online course
  • Learning resources
  • 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 449  ₹2,499
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Decision making skills Digital marketing skills Advertising skills

After completing the Introduction to Programmatic Advertising - Digital Marketing certification course, candidates will develop a solid understanding of the basic concepts of programmatic advertising for various digital marketing and advertising activities. Candidates will explore the similarities and differences between waterfalls, headwear bidding, and real-time bidding. Candidates will learn about various advertising strategies as well as will acquire knowledge of the strategies involved with programmatic advertising for making decisions.

The syllabus

Introduction to Programmatic Advertising

  • Welcome to Programmatic Advertising - Digital Marketing in Today's World
  • High level, what is programmatic advertising and what are the advantages?

Digital Marketing Introduction - Programmatic Advertising

  • Digital Marketing Introduction - Qualifying Media and Ad Standards
  • How it Works - A walkthrough of the programmatic process
  • Sign Up for Additional Resources
  • The Programmatic Process In Action - Walking Through the Process
  • Data Enhanced Ad Buys - Using DMPs to Make More Informed Buying Decisions

Programmatic vs. RTB - Defining RTB and Programmatic

  • Programmatic vs. RTB - They are not one in the same, so what are they?
  • Reporting - Go beyond Impressions and Clicks and Discover Response, Win, & Fill
  • Setting Pricing in a Programmatic Environment
  • Fill and Floor Price Questions

Auctions - Waterfalls, Header Bidding, and all about Programmatic Auctions

  • Auctions - An Introduction to First & Second Price Auctions in Digital Marketing
  • Auction Reviews
  • Traditional Waterfall - Digital Marketing Process of Serving an Ad
  • Header Bidding - Programmatic Advertising 2.0 - Digital Marketing's New King
  • Mobile Header Bidding - How This Auction Works Specifically In-App
  • Find a header bidding solution

Recap & Thank You!

  • Recap - Thank You - and Bonus Lecture!
  • Helpful links about Programmatic Advertising
  • Programmatic Glossary of Terms

Instructors

Mr Ben Silverstein

Mr Ben Silverstein
Entrepreneur
Freelancer

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