Landing Page Design & Conversion Rate Optimization

BY
Udemy

Learn the principles of designing landing pages from the ground up and develop the expertise to multiply your conversion rate.

Mode

Online

Fees

₹ 4099

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Landing Page Design & Conversion Rate Optimization online certification is designed by Isaac Rudansky - Co-founder of AdVenture Media & Google AdWords Professional and is offered by Udemy for individuals who want to gain the skills to increase their conversion rates on their landing pages to optimize those conversions and target larger sections of the audience to boost their expansion. The Landing Page Design & Conversion Rate Optimization online course seeks to teach the fundamentals for developing and launching compelling landing pages for their stores or businesses, as well as establishing a digital presence.

Landing Page Design & Conversion Rate Optimization online classes include more than 9.5 hours of extensive video-based lectures supported by 4 articles. The course begins with fundamentals of digital marketing, online marketing strategies, and progresses to principles of good landing page design, A/B testing, AIDA sales funnel, Fogg behavior model, logo design, and persuasion principles. Students will have obtained the knowledge and expertise to develop landing pages that will enhance conversion rates by 20 to 30 per cent in no time.

The highlights

  • Certificate of completion
  • Self-paced course
  • English videos with multi-language subtitles
  • 9.5 hours of pre-recorded video content
  • 4 articles
  • 30-day money-back guarantee 
  • Unlimited access
  • Accessible on mobile devices and TV

Program offerings

  • Certificate of completion
  • Self-paced course
  • English videos with multi-language subtitles
  • 9.5 hours of pre-recorded video content
  • 4 articles
  • 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 4,099
certificate availability

Yes

certificate providing authority

Udemy

Who it is for

What you will learn

Decision making skills

After completing the Landing Page Design & Conversion Rate Optimization certification course, students will gain a deep knowledge of the basics of digital marketing. Students will evaluate approaches for developing engaging landing pages as well as techniques for optimizing conversion rates. Students will become acquainted with A/B testing, the AIDA sales funnel, the Fogg behavior model, and online decision-making. Students will also learn how to create a logo for their landing page using Photoshop.

The syllabus

Landing Page Design and Optimization Fundamentals

  • Download all Section One Slides
  • Welcome to this course! Let's lay the groundwork for good landing page design
  • The Myth Of The Perfect Landing Page Conversion Rate
  • The 3 Main Types of Landing Pages and How To Use Them Effectively
  • Common Business Models and Understanding Your Conversion Actions
  • The AIDA Sales Funnel and The Online Decision Making Process
  • The Awareness Stage of the Funnel: Where It All Begins
  • The Interest Stage of the Funnel ... Tell Me More
  • The Desire Stage of the Funnel ... I Want What You Sell
  • The Action Stage of the Funnel ... I'm Going to Buy What You Sell
  • Making Your Landing Page Design Memorable

Principles of Good Landing Page Design: Examples, Case Studies & Best Practices

  • Download all Section Two Slides
  • The Primacy of Product and The Concept of Usability in Landing Page Design
  • Eschew Obfuscation: Clarity and the Quest for Fewer Question Marks
  • The 5 Second Usability Test in Landing Page Design (and how you can use it now)
  • The Art and Science Behind Designing High-Converting Calls To Action (CTA's)
  • Readability and Visual Hierarchy Landing Page Design
  • Respecting Web Conventions in Landing Page Design
  • Using Videos, Graphics and Imagery to Increase Landing Page Conversion Rates
  • Information Architecture and Accessibility - Landing Page Design Best Practices
  • Trust, Safety and Credibility (Part 1) Landing Page Design Best Practices
  • Trust, Safety and Credibility (Part 2) Landing Page Design Best Practices
  • Dedicated Landing Page Design Best Practices (Part 1)
  • Dedicated Landing Page Design Best Practices (Part 2)

Principles of Persuasion in Landing Page Design

  • Download all Section Three Slides
  • Using Scarcity to Improve Conversion Rates on Your Landing Pages
  • Principles of Persuasion - Reciprocal Concessions & Reciprocity in Landing Pages
  • Principles of Persuasion ... Anchoring and Cognitive Dissonance Theory
  • User Scenarios and Contextual Perception in Landing Page Design

Designing and Building a Landing Page Step by Step in Unbounce

  • My Favorite Landing Page Builders and Getting Started With Our Unbounce Page
  • Getting Familiar With the Unbounce Page Builder and Adding Our Header Section
  • Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool
  • Working With Background Imagery in Landing Pages and Developing Our Hero Section
  • Creating a Form, Action Block, and Finishing the Hero Section in Unbounce
  • Discussing Landing Page Design Changes and Creating our Primary Content Section
  • Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce
  • Publishing Your Unbouonce Landing Page on Your Custom Domain
  • Adding Custom CSS in Unbounce to Create Professional Drop Shadows
  • Making Your Landing Page Design Work Better With Custom Javascript Snippets
  • Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines
  • Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form
  • Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights
  • Integrating Your Unbounce Form Submissions With Your Mailchimp Account

Conclusion and how to shoot your own course

  • Goodbye For Now ... I Will Miss You Dearly
  • Resources For Shooting Your Udemy Course

Real life landing page audits-design best practices

  • Western Computer Audit Part 1
  • Western Computer Audit Part 2
  • Western Computer Audit Part 3
  • Western Computer Audit Part 4

Instructors

Mr Isaac Rudansky
Instructor
Freelancer

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