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    Marketing Analytics and Retail Business Management

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 3099

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 3,099
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Course Introduction

    • Introduction
    • Course resources

    Part 1: Forecasting

    • Basics of Forecasting
    • This is a milestone!
    • Creating Linear Model with Trendlines
    • Quiz

    Getting Data ready for Regression Model

    • Gathering Business Knowledge
    • Data Exploration
    • The Data and the Data Dictionary
    • Univariate analysis and EDD
    • Discriptive Data Analytics in Excel
    • Outlier Treatment
    • Identifying and Treating Outliers in Excel
    • Missing Value Imputation
    • Identifying and Treating missing values in Excel
    • Variable Transformation in Excel
    • Dummy variable creation: Handling qualitative data
    • Dummy Variable Creation in Excel
    • Correlation Analysis
    • Creating Correlation Matrix in Excel
    • Quiz

    Forecasting using Regression Model

    • The Problem Statement
    • Regression model - Presentations
    • Basic Equations and Ordinary Least Squares (OLS) method
    • Assessing accuracy of predicted coefficients
    • Assessing Model Accuracy: RSE and R squared
    • Creating Simple Linear Regression model
    • Multiple Linear Regression
    • The F - statistic
    • Interpreting results of Categorical variables
    • Creating Multiple Linear Regression model

    Handling Special events like Holiday sales

    • Forecasting in presence of special events
    • Excel: Running Linear Regression using Solver
    • Excel: Including the impact of Special Events

    Identifying Seasonality & Trend for Forecasting

    • Models to identify Trend & Seasonality
    • Quiz
    • Excel: Additive model to identify Trend & Seasonality
    • Excel: Multiplicative model to identify Trend & Seasonality

    Market Basket Analysis

    • Market Basket and Lift - Introduction
    • Named Ranges - Excel
    • Indirect Function - Excel
    • 2-way lift calculation in Excel
    • 2-way lift calculation - Dynamic
    • 2-way lift data table creation
    • 3-way lift calculation
    • Store Layout optimization using Lift values

    RFM (recency, frequency, monetary) Analysis

    • RFM (recency, frequency, monetary) Analysis
    • RFM Analysis in Excel- Part 1
    • RFM Analysis in Excel- Part 2

    Part 2: Pricing

    • Steps of setting a Pricing policy
    • Different Pricing Objectives

    Estimating Demand

    • Estimating Demand
    • Forms of Demand Curve
    • Price Elasticity Examples
    • Excel: Estimating Linear Demand Curve
    • Excel: Estimating Power Demand curve with Elasticity
    • Excel: Estimating Power Demand Curve with points
    • Subjective Demand curve
    • Excel: Estimating Subjective Demand Curve

    Evaluating Pricing Strategies

    • Price Bundling
    • Types of Bundling
    • The Bundling Problem
    • Excel: Solving Bundling problem Part 1
    • Excel: Solving Bundling problem Part 2
    • Excel: Solving Bundling problem (Price Reversal)
    • Non-Linear Pricing Strategies

    Lifetime Customer Value

    • Lifetime Customer Value - Key concepts
    • Lifetime Customer Value - Excel model

    Variations and Sensitivity Analysis

    • Sensitivity Analysis in Excel
    • Variations in finding customer value

    Appendix 1: Excel crash course

    • Basics
    • Worksheet Basics
    • Entering values and Formulas
    • Data Formats
    • Data Handling Basics - Cut, Copy and Paste
    • Saving and Printing - Basics
    • Basic Formula Operations
    • Mathematical Formulas
    • Textual Formulas
    • Logical Formulas
    • Date-Time Formulas
    • Lookup Formulas ( V Lookup, Hlookup, Index-Match )
    • Data Tools
    • Formatting data and tables
    • Pivot Tables
    • Advance Excel- Solver, Data tables
    • Popular Excel charts

    Congratulations & about your certificate

    • The final milestone!
    • Bonus Lecture

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