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    Marketing Analytics: Stand Out by Becoming an Analytics Pro!

    BY
    Udemy

    Brochure Enquire
    Mode

    Online

    Fees

    ₹ 3499

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 3,499
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Download the Files
    • Introduction to the case study

    Web, Social Media, & Digital Advertising Analytics

    • Web Analytics: Traffic sources
    • Web Analytics: Time spent on site
    • Web Analytics: Bounce/Abandonment rate
    • Introducing the case study data
    • Social Media Analytics: Followers/Likes
    • Social Media Analytics: Engagement
    • Social Media Analytics: Key takeaways
    • Digital Ad Analytics: Impressions and reach
    • Digital Ad Analytics: Click-through-rate (CTR)
    • Digital Ad Analytics: Cost-per-click (CPC)
    • Digital Ad Analytics:Cost-per-lead & Key takeaways

    Applying our Analytics

    • Campaign Cost & # of Impressions
    • Calculating CPC & Lead conversion
    • Asking more questions of our data
    • Analyzing our data by ad pt. I
    • Analyzing our data by ad pt. II
    • Calculating Cost-per-lead

    Customer Analytics

    • Customer Analytics: Customer acquisition cost
    • Customer Analytics: Customer lifetime value
    • Customer Analytics: Customer lifetime value example
    • Customer Analytics: Net promoter score
    • Customer Analytics: Key takeaways

    Applying our Analytics pt. II

    • Introduction to our new data
    • Calculating the # of new customers
    • Calculating average customer age & Days to convert
    • Calculating customer acquisition cost & Average purchases
    • Adding fields to our data
    • Calculating touch points & Lead conversion
    • Building a PivotChart with Slicers
    • Analyzing age demographics
    • Creating a PivotTable with a calculated field
    • Calculating net promoter score
    • First contact with customer
    • Customer satisfaction
    • Understanding customer engagement
    • Calculating customer lifetime value

    Modeling Out a New Marketing Initiative

    • Our Recommendation
    • Introduction to modeling
    • Evaluating new ad channels
    • Calculating customer lifetime value
    • Modeling tips and best practices
    • Inputting our assumptions pt. I
    • Inputting our assumptions pt. II
    • Inputting our assumptions pt. III
    • Projecting ad revenue pt. I
    • Projecting ad revenue pt. II
    • Projecting organic follower revenue
    • Projecting expenses
    • Calculating net profit and breakeven
    • Understanding ROI
    • Calculating our returns
    • Creating a single-variable sensitivity table
    • Creating a multi-variable sensitivity table

    Introduction to Dynamic Dashboards

    • Presenting key performance indicators (KPIs)
    • Creating spin buttons
    • Making our dashboard dynamic
    • Creating various charts and graphs

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