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    Marketing Fundamentals: Discover The 5 Marketing Pillars

    BY
    Udemy

    Brochure Enquire
    Lavel

    Beginner

    Mode

    Online

    Fees

    ₹ 699 3699

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 699  ₹3,699
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • A Brief History of Marketing
    • Four Marketing Definitions You Should Know
    • Your Experience With This Course
    • The Mindset of a Genuine Marketer - 10 Mentalities
    • Big Names in Marketing
    • Two Marketing Problems To Be Aware Of
    • First or Better? Any Thoughts?
    • The Importance Of Social Proof
    • Free Marketing Tools
    • Internet Marketing Dictionary

    Product

    • What Is A Product?
    • Product Levels And Customer Value
    • Product Life-Cycle
    • The Most Famous Marketing Concept Explained - Positioning
    • How To Design A Powerful Name!
    • Information Products - Leverage
    • Take Action! Design Three Powerful Names.

    Customer

    • Customer Behavior
    • Needs, Wants and Demands
    • Motivation Theories
    • Market Segmentation And Target Groups
    • Customer Satisfaction
    • Three Brains, One Decision Maker
    • Pain & Pleasure
    • Take Action! Create An Imaginary Customer.

    Price

    • Price And Costs (There is a difference)
    • Market Structure And Pricing
    • Pricing Strategies
    • Freemium Business Model
    • Take Action! Choose A Price/Pricing Strategy.

    Communication

    • Promotion / Communication Mix
    • Communication Process
    • Buyer Readiness
    • Crafting Your Promotional Message!
    • David Ogilvy Template - The Ultimate Marketing Copy That Sells
    • Take Action! Create Your Marketing Message Professionally.

    Place

    • Distribution Channels - Online Point Of View Included
    • Marketing Intermediaries - 400 Million Dollar Man?
    • Take Action! Put Your Promotional Message In Front Of People's eyes.

    Take Massive Action

    • The Three Big Steps To Your Success!

    Updates & Bonuses

    • Headlines Written By Top-Notch Copywriters
    • Copywriting & Marketing Books Recommended By Vladimir Raykov

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