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    Marketing Principles - Kotler & Armstrong Text

    BY
    Udemy

    Learn to develop a marketing strategy by enrolling in the Udemy-offered course Marketing Principles - Kotler & Armstrong Text.

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    Mode

    Online

    Fees

    ₹ 549 2499

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course overview

    Marketing Principles - Kotler & Armstrong Text course is an online short certificate course prepared by Daniel McCarty, a marketing veteran, that introduces the learners to the concepts of marketing and their importance in business strategy. This introductory programme explores the key concepts of marketing including differentiation, target marketing, identifying segmentation, and many more that will help the participants to enrich their skills to analyze a marketing opportunity and design and a marketing plan accordingly. 

    The budding entrepreneurs and corporate marketing employees can develop the potential to come up with a strategic marketing plan through Marketing Principles - Kotler & Armstrong Text online course. The introductory marketing training enables the students to test their strategies using market research and make a detailed understanding of marketing principles using the texts of Kotler and  Armstrong.

    Marketing Principles - Kotler & Armstrong Text certification, administered by Udemy,  also renders a certificate at the end of the programme maximizing the career opportunities in the marketing field. The learners will be provided with a 30-day money-back guarantee and lifetime access to the course content. The interested people can enroll in the programme by making the payment for the course.

    The highlights

    • Complete Online course
    • Full lifetime access
    • Access on mobile and TV
    • Assignments
    • Certificate of completion
    • 30-Day Money-Back Guarantee

    Program offerings

    • 8 hours on-demand video
    • Full lifetime access
    • Access on mobile and tv
    • Assignments
    • Certificate of completion
    • English videos with subtitles

    Course and certificate fees

    Fees information
    ₹ 549  ₹2,499
    certificate availability

    Yes

    certificate providing authority

    Udemy

    What you will learn

    Marketing skills

    By the end of the Marketing Principles - Kotler & Armstrong Text online certification, the participants can know how to develop a marketing strategy, how to manipulate market research to assess their notions and come up with an effective marketing mix. 

    The syllabus

    Define Marketing and the Marketing Process

    • Introduction. How the course works and a suggested text
    • What is Marketing, A description of Marketing and the marketing process
    • Real-World Application #1 Develop a Marketing Strategy
    • Marketing-Strategy-A discussion of the famous Boston Consulting Group model.
    • Marketing Strategy - Product/Market Grid-An alternative model for portfolios
    • Segmentation, Differentiation, and Positioning-Some basic strategic terms.

    Understanding the Marketplace and Consumers

    • Marketing Environment-how external forces affect marketing decisions.
    • MIS and CRM-the systems side of marketing research.
    • Consumer Buying Model - Part One-Why we buy, Key factors affection decisions.
    • Marketing Research-The marketing research process and tools.
    • Real World application #2 - Marketing Research
    • Consumer Buying Model - Part Two. The second half of the discussion.
    • Consumer Purchase Decisions-Why all consumer decisions are NOT equal.
    • Product Adoption Curve-Early adopts vs. Laggards. How people adopt new things.

    Designing a Customer Driven Strategy and Mix

    • Segmentation-Dividing the marketing into sub-groups.
    • Targeting-Picking which subgroup to go after.
    • Positioning-finding favourable position in the customer's mind.
    • Product and Services-how to create value through product design.
    • Product Decisions-key decisions like branding, packaging and customer service.
    • Branding-ways to build equity and loyalty through branding.
    • New Product Development Process-from brainstorming to commercialization.
    • Real World Application #3 - New Product
    • Product Life Cycle-How products are born and when they die.
    • Consumer Value Pricing-pricing starting with the customer.
    • Cost-Based Pricing-pricing to recover costs.
    • Other Pricing Considerations
    • New Product Pricing-should you be a skimmer or a penetrator?
    • Pricing Adjustment Strategies-changing price, either temporarily or permanently.
    • Pricing and Public Policy-how pricing policy can land you in jail.
    • Channels
    • Channel Decisions-deciding on channel length, width, and retail exposure.
    • Logistics-shipping, warehousing and inventory issues.
    • Retailer Types-understanding your important value chain partners.
    • Retailer Marketing Decisions-how to align your strategies with theirs.
    • Wholesalers-middlemen and what they do to add value.
    • Integrated Promotions-blending the five types of promotion effectively.
    • Communications Model-how we communicate and how it breaks down.
    • Promotional Budgeting-can you afford advertising? How do you set a budget?
    • Advertising - Part One-the science and art of advertising strategy.
    • Advertising - Part Two-previous discussion continued.
    • Real World Application #4 - Advertising
    • Public Relations-something for nothing. Publicity and other forms of PR.
    • Sales-how the sales term can make or break your marketing.
    • Sales Promotion-temporary incentives during key periods.
    • Direct Marketing-getting rid of the middlemen. Good idea?
    • MV42-Online Marketing - four ways to establish an online presence.

    Extented Marketing

    • Competitive Analysis-understand your competitors.
    • Competitive Strategies-alternative ways to effectively compete.
    • Customer-Company Balance-watching competitors and customers concurrently.
    • Global Environment-why marketing is a global game now.
    • Entering Global Markets-high and low-risk methods of entry.
    • Sustainable Marketing-satisfying needs now and in the future.
    • The Marketing
    • VIDEO EXAM ONE (CHAPTERS 1-5) (VIDEOS 0-12)
    • VIDEO EXAM TWO (CHAPTERS 6-10) (VIDEOS 13-22)

    EXAMS

    • VIDEO EXAM THREE (Chapters 11-14) (VIDEOS 23-35)
    • VIDEO EXAM FOUR (Chapters 15-20) (VIDEOS 35-48)

    Supplemental Materials

    • WEB MARKETING THEORY - MCKINSEY STUDY
    • HOW TO MAKE A TELEVISION AD
    • MARKETING PLAN EXAMPLE - PART ONE
    • MARKETING PLAN EXAMPLE - PART TWO

    Instructors

    Mr Daniel McCarty
    Ex-CEO
    Udemy

    MBA

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