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    Marketing Strategy for Business: The Complete Master Guide

    BY
    Udemy

    Learn to develop a strategic market planning for your business initiative by taking this online short certification by Udemy.

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    Mode

    Online

    Fees

    ₹ 549 2299

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course overview

    Marketing Strategy for Business: The Complete Master Guide course is an online short programme created by Oxford Learning Lab that provides the participating learners to enrich their skills of strategic marketing. The curriculum explores the aspects of marketing strategy for a business venture and covers the major topics including Accountability, Segmentation, Planning,  Strength, Weakness, Opportunity, and Threat (SWOT) Analysis. 

    Provided by Udemy, Marketing Strategy for Business: The Complete Master Guide online course guides the learners on how to come up with an effective strategy and develop a strategic marketing plan based on it. As the existence and flourishing of the companies depend on marketing, the professionals with a certification in strategic marketing plan are in full demand in the job market. The programme is open for all the people who are interested in exploring the marketing plan and must have good business knowledge. 

    Marketing Strategy for Business: The Complete Master Guide certification also offers a 30 days money-back guarantee and lifetime access to learning materials. Students enrolled in the programme can add an advantage to their resume by a certificate provided by Udemy after the completion of the course. The folk interested in learning marketing strategy can take the course by paying the fee of the course.

    The highlights

    • Online course 
    • Full lifetime access
    • Access on mobile and TV
    • Certificate of completion
    • English videos with subtitle
    • 30-Day Money-Back Guarantee

    Program offerings

    • 15 hours on-demand video
    • 2 articles
    • Full lifetime access
    • Access on mobile and tv
    • Certificate of completion
    • English videos with subtitle
    • Templates

    Course and certificate fees

    Fees information
    ₹ 549  ₹2,299
    certificate availability

    Yes

    certificate providing authority

    Udemy

    What you will learn

    Marketing skills

    At the end of the Marketing Strategy for Business: The Complete Master Guide online certification, the participants will be proficient with SWOT analysis and effective Market Segmentation. Plus, the learners will enrich their skills to develop a strategic marketing plan for a business enterprise and make it competitive and successful.

    The syllabus

    How to Write a Proper Strategic Marketing Plan

    • Introduction to Marketing planning 
    • Focus Resources on Best Opportunities
    • The role of marketing strategy in creating shareholder value-added
    • Where to begin
    • How to prepare a winning strategy
    • How to segment your decision-makers
    • How to understand the needs of your decision-makers
    • Setting marketing objectives and strategies
    • Linking strategy to shareholder value-added
    • Summary & Conclusions

    Using SWOT Analysis to Drive marketing Success

    • SWOT Analysis: an essential tool to formulate your Marketing Strategy

    Quantified Value Proposition

    • Introduction
    • Define the Target Market
    • Identify Buyers
    • Added Value Analysis (Part 1)
    • Added Value Analysis (Part 2)
    • Financial Qualification
    • Categorize
    • Conclusions: Communication to Target Customers/Markets

    The Malcolm McDonald Academy: 10 Lessons for Marketing Excellence

    • Making the P&L Exciting & Relevant to the Board 
    • A Brilliant, Easy Way To Start Marketing Planning For Your Organization
    • The McDonald Organisational Health Check
    • Be Successful Through FOCUS, FOCUS, FOCUS
    • Be Successful Through Marketing Strategy. Don't Do The Wrong Things Efficiently
    • Why Marketers Must Understand The Cost Of Capital If They Are To Be Successful
    • The McDonald Approach To Understanding How Your Market Works
    • A Quick Way To Segment Your Market Properly
    • Malcolm McDonald on SWOT Analysis That Really Work
    • The Best Tool On Planet Earth For Setting Marketing Objectives And Strategies

    Marketing Streategy 2019

    • A practical guide for your 2019 marketing plan

    Key Account Management

    • How to define a key account- intro
    • A new critical Interface for Sales
    • Key Account Management - A practical example
    • Selection and Relationship with Key Accounts
    • Strategic Purchasing system
    • Key Account Portfolio Management
    • Key Account Analysis
    • How To Select Key Account Managers
    • Bonus Lecture: Keep Up with More Marketing Strategy

    Market Segmentation

    • Intro to Market Segmentation
    • A case study: avoid the price commodity trap
    • Market segmentation process
    • Product life cycle 1
    • Product life cycle 2
    • Reasons for market segmentation

    Advanced Market Segmentation

    • Market Segmentation Intro
    • How do you do segmentation properly
    • Design a project specification
    • Segmentation process
    • Prioritising and selecting elements
    • How do you link it to strategy
    • What you should get out of it

    Marketing accountability

    • Intro to Marketing accountability
    • Marketing accountability: the value of goodwill
    • Marketing Value Time Lag
    • Financial and Business Risks
    • Creating Sustainable Competitive Advantage
    • What is Marketing Accountability
    • Marketing Due Diligence
    • Practical Example of Marketing Accountability

    Strategic Marketing Planning

    • Marketing Planning Intro
    • The House market Plunge
    • Sustained Competitive Advantage
    • Overview to Marketing Planning
    • The Ansoff Matrix
    • Marketing Planning Example
    • The Real SWOT analysis
    • How Promotion is linked to market segmentation

    Marketing plans Implementation

    • Marketing plans Implementation (McDonald)
    • Marketing plans - Implementation (Ed Bradford)
    • Implementation Steps - Anticipate
    • Implementation steps- Initiate
    • Implementation steps - Accelerate
    • Implementation steps-Integrate
    • Sensing implementation success
    • Reduce the risk of failure

    Marketing plans Implementation Advanced

    • Marketing plans Implementation- Intro
    • Borrowing brilliance
    • The helm model
    • Key success factors

    Gamification

    • The Gamification of Strategy -Intro
    • Applying STP to SAM using Simulator
    • Using simulator to apply STP to SAM-Step 1 Segmentation
    • Using simulator to apply STP to SAM-Step 2 Targeting
    • Using simulator to apply STP to SAM-Step 3 Positioning
    • The Gamification of strategy-Conclusions

    Marketing in the Boardroom

    • Intro to Marketing in the Board Room
    • The Pointlessness of P&L Statements
    • The Purpose of Strategic Marketing Planning
    • Value Propositions
    • Do we know our markets?
    • Do we know what our sources of differential advantage are in each of the principal?
    • Do we address real segments in our key target markets?
    • Do we agree on the prioritisation of our markets and the segments within each market?
    • Have we assessed the risks associated with our strategic marketing plan?
    • Have we calculated whether the strategic marketing plan creates or destroys shar
    • Have we agreed on the marketing metrics we want to be reported to us and their frequency?
    • Are we happy that the time, effort, and expense involved in developing marketing

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