Master in Global Digital Marketing

BY
Udemy

Acquire an in-depth understanding of the concepts and methodologies associated with global digital marketing.

Mode

Online

Fees

₹ 455 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The Master in Global Digital Marketing certification course was developed by LEEA London Executive Education Academy, an educational organization devoted to narrowing the gap in executive education, and is available through Udemy which is designed for learners who want to learn the strategies and steps for starting a digital business from the ground up with the best chance of success. Learners in the Master in Global Digital Marketing online course will receive all of the essential templates and instructions to help them prepare for the launch of their new digital business or product.

Master in Global Digital Marketing online classes include more than 31.5 hours of detailed video lectures supported by 36 downloadable resources which cover topics like branding, digital marketing, personal branding, social media advertising, marketing management, marketing communication, market research, data management, corporate social responsibility, e-commerce, e-business marketing, and more. By the end of this course, learners will be able to establish a new, creative organization that is as approachable as feasible.

The highlights

  • Certificate of completion
  • Self-paced course
  • 31.5 hours of pre-recorded video content
  • 36 downloadable resources

Program offerings

  • Online course
  • Learning resources. 30-day money-back guarantee
  • Unlimited access
  • Accessible on mobile devices and tv

Course and certificate fees

Fees information
₹ 455  ₹3,499
certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Social media skills Digital marketing skills Social media marketing

After completing the Master in Global Digital Marketing online certification, learners will be introduced to the foundational concepts of digital marketing and social media marketing on social media platforms like Instagram, Facebook, and more. Learners will explore the fundamentals of e-commerce and e-business marketing. Learners will study branding, personal branding, and copywriting. Learners will also study marketing communication, marketing management, and marketing using digital media for data management and statistical analytics.

The syllabus

Marketing Management

  • Introduction
  • Marketing Management - Introduction - Part 2
  • Marketing Management - Introduction - Part 3
  • Marketing Management - Introduction - Part 4
  • Marketing Management - Intro - Part 5
  • Marketing Management - Strategies and Planning
  • Marketing Management - Market Research
  • Marketing Management - Analysing Consumer Markets
  • Marketing Management - Identifying Target Markets
  • Marketing Management - Business Markets
  • Marketing Management - Brand Equity

Corporate Social Responsibility in Marketing

  • CSR and Marketing

Digital Marketing & Analytics

  • Data Management
  • Digital Advertising
  • Digital Media
  • Digital Marketing
  • Digital Promotion 1
  • Digital Promotion 2
  • Digital Attribution
  • DM and Social Communities
  • User Content
  • Measurement Tools and Analysis
  • Brand Awareness in Digital Media

E Business

  • The World Wide Web (WWW)
  • E Business vs E Commerce
  • The Business Environment
  • Business 2 Consumer
  • Business 2 Business
  • Business Ethics
  • So Lo Mo

E Commerce Specialism

  • Introduction
  • E Commerce Security
  • E Commerce Payments

Communications Planning & Advertising

  • Introduction to CPA
  • Integrated Marketing Communications
  • Copywriting
  • Business Blogging
  • Media Planning
  • Media Channels
  • Outdoor Advertising
  • Behavioural Targeting
  • Measurement Tools

Market Research

  • Market Research - Introduction
  • Market Research - Process
  • Market Research - The Research Plan
  • Market Research - Research Design
  • Market Research - Data Collection
  • Market Research - Data Analysis
  • Market Research - SPSS
  • Global Market Research
  • Digital Market Research

Personal Branding

  • Branding Introduction
  • Corporate & Personal Brand Integration
  • Brand Vision
  • Target Audience
  • Online & Offline Assets
  • Building by Outreach
  • Monitor your Brand
  • Unique Branding
  • Enhance your Profile

Digital Business

  • Introduction to Digital Business
  • Innovative Business Models
  • Digital Business and the Business Model
  • Digital Operations
  • Lean Start-Up
  • Collaborative Innovation
  • High Tech Customers
  • New Product Launch
  • New Product Marketing
  • Failure

Managing the Channel & Sales Force

  • Introduction
  • The Channels
  • Retail Sales
  • Sales People
  • International Sales

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