MBA in a Box: Business Lessons from a CEO

Udemy

Get a comprehensive online education in business strategy, management, marketing, accounting, decision-making, and negotiations.

Online

₹ 399 799

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details

                                    Medium of instructions
                                    English

                                    Mode of learning
                                    Self study

                                    Mode of Delivery
                                    Video and Text Based

MBA in a Box: Introduction

What does the course cover?
MBA in a Box: The Gamebook - Download it here

Strategy: An Introduction

The role of Strategy and what makes a Strategy successful
The difference between Corporate and Business Strategy
The importance of the Mission, Vision, Goals, and Values statements
Strategy - An Introduction

Strategy: The industry life cycle model

The four stages of the industry life cycle model - An introduction
The strategic importance of the industry life cycle model
The Introduction stage - A new industry is born
The Growth stage - An industry in its expansion phase
The Maturity stage - An industry at its peak
The Decline stage - An obsolete industry
Strategy - The industry life cycle model

Strategy: Porter's Five Forces model - The competitive dynamics in an industry

Michael Porter's Five Forces model
The threat of new entrants
The threat of substitute products
The intensity of current competition
The bargaining power of suppliers
The bargaining power of clients
Porter's Five Forces framework applied in practice
The Five Forces model

Strategy: Game Theory - Studying the interaction between multiple parties

An introduction to Game Theory
Zero-sum games - approaching situations with a win-lose perspective
Non-zero-sum games - considering both cooperation and confrontation
Tobacco companies - a real-life example of Game Theory application
Strategy - Game theory

Strategy: Focusing on the inside of a business

Focusing on the inside of a business - An Introduction
A company's life cycle model - what should be done at different stages
Strategy - A company's life cycle model

Strategy: Acquiring a competitive advantage

The quest for a competitive advantage - An Introduction
The importance of building a sustainable competitive advantage
The role of resources and capabilities
Acquiring an actual competitive advantage

Strategy: The three main competitive strategies

The three main competitive strategies
Cost leadership - sell cheap
Differentiation - be different
Niche (Focus) strategy - find your niche market
The danger of hybrid strategies
Strategy - Acquiring a competitive advantage & the three competitive strategies

Strategy: Corporate growth strategies

The types of growth opportunities companies pursue
Organic growth - building a solid foundation
Inorganic growth - leveraging M&A transactions
Horizontal integration
Vertical integration
Strategy - Corporate growth strategies

Strategy: The SWOT analysis framework

An introduction to SWOT analysis
SWOT analysis in practice - Starbucks
Strategy - SWOT analysis

Strategy: Tesla - practical case study

Why a case study on Tesla?
Tesla's mission and vision statements
Industry analysis - The electric vehicles market
More than an auto producer
Porter's five forces analysis for Tesla
The company life cycle model
Why Tesla resembles Apple: A focus on Tesla's competitive advantages
The relationship between Tesla and SpaceX
Competitive strategy
Tesla SWOT analysis
Personal branding techniques used by Elon Musk
How Elon Musk's personal branding helped Tesla's business

Management: An Introduction

What are we going to see next
Why are managers needed in an organization?
What makes for a good manager?
The different types of managerial roles
A manager's main functions
Management - An introduction

Management: The Planning function

An Introduction to Planning
The objectives pyramid
Creating smart objectives - the SMART framework
Performing environmental scanning - competitor research at its best
Financial planning - break-even calculations
Budgeting
Project management
Management - The Planning function

Management: The Organization function

An Introduction to the principles of organization
The role of Human Resources
Planning HR needs
Management - HR introduction

Management: The Staffing function - Pre-Hire activities

Recruitment of personnel - finding the right people who will help you succeed
The selection process
Meeting the candidate
Management - Recruitment

Management: The Staffing function - Post-Hire activities

Onboarding of selected candidates
The importance of Learning and Development opportunities
Giving productive feedback to employees
Organizing the performance appraisal meeting
Introducing fair compensation mechanisms
Management - On the job management

Management: The Leading function

Motivating employees - the core principles
Proven employee motivation tactics
Stress relief tactics
Terminating employee contracts
Management - Motivating employees

Marketing: An Introduction

Introduction to Marketing
What is Marketing's role?
Who works in Marketing?
Marketing's key processes
Marketing - An introduction

Marketing: Building a Marketing Strategy

What is a marketing plan?
The psychology of customers - needs, wants, and demands
Conducting marketing research
The different stages of marketing research
Collecting Primary Data for Marketing Research
Performing client segmentation
Choosing a target customer group
Marketing - Building a Marketing Strategy

Marketing: How to set up an effective Marketing Mix

The four Ps of Marketing and their importance
Marketing - The Four Ps of Marketing

Marketing: How to set up an effective Marketing Mix - Product decisions

The product concept
Classifying a firm's products
The typical product life cycle
Product branding
Product packaging
Marketing - The product concept

Marketing: How to set up an effective Marketing Mix - Pricing decisions

The variables influencing product pricing
The demand curve
Performing break-even calculations
Marketing - How to set up an effective marketing mix

Marketing: How to set up an effective Marketing Mix - Place decisions

Setting up product distribution
Types of distribution channels
The advent of e-commerce
Marketing - How to set up an effective Marketing Mix - Place decision

Marketing: How to set up an effective Marketing Mix - Promotion decisions

The essence of marketing promotion
Creating a marketing campaign
The importance of social media
Marketing - How to set up an effective Marketing Mix - Promotion decisions

Marketing: How to set up an effective Marketing Mix - A dynamic concept

The four Ps of Marketing - A dynamic concept

Marketing: Marketing strategy in the long run

Allocating the funds available for Marketing - The budgeting exercise
Using KPIs to improve decision-making
Short-term vs. Long-term marketing goals
Interpreting and calculating the Customer-Lifetime-Value formula
Case study: Coca-Cola and Christmas
Marketing - Growing a brand in the long run

Tesla's marketing

Intro to Tesla marketing
Tesla's segmentation problem
A proof of Tesla's brand strength
Tesla's pricing
Before or after savings?
Federal tax incentives for EVs
Tesla's distribution strategy

Accounting: An Introduction

Why do we need to learn Accounting?
How important is Bookkeeping?
The essence of Financial Accounting - Why is it helpful to investors?

P&L, Balance Sheet and Cash Flow - The three main financial statements

The three main statements - An overview
The ingredients of the P&L statement
The building blocks of the Balance Sheet

Revenue and cost recognition principles - This is how we register financials

Revenue recognition principles
Expense recognition principles
Historical cost and Fair Value Accounting

Accounting: The fundamental Accounting principles you will need in business

The Accounting equation - A must for anyone who wants to understand financials
General and subsidiary ledgers - How bookkeeping is organized
Debits and credits - much easier than it sounds
The P&L T-accounts
D&A - How is it calculated
The double entry bookkeeping principle - You need to understand it well!

A complete Case Study from scratch - Bookkeeping, P&L, and Balance Sheet

Accounting Case Study Part 1
Accounting Case Study Part 2
Accounting Case Study Part 3
Accounting Case Study Part 4
Course Challenge - Build a P&L and Balance Sheet from scratch

Accounting: Understanding how to calculate cash flow

Calculating cash flow and seeing if a business is making money
Dissecting a cash flow statement
Cash flow computation techniques - The direct method
Cash flow computation techniques - The indirect method
Here's how we can calculate cash flow

Accounting: The importance of timing when registering financials

Revenue and expense recognition
Profit is different than cash - please remember that
The timing of payments - this is how business owners can improve their cash flow
The different types of accruals that may arise in an accounting transaction

Accounting: An introduction to Financial Reporting

Working with financial statements
Let's take a look at P&G's financial statement
Who ensures the numbers in financial statements have been prepared correctly?

Accounting: Financial statement analysis in practice

The four dimensions of financial statement analysis
Calculating subtotals, totals and year-on-year growth
The mechanics of financial statement analysis
Using Different P&L and Balance Sheet Formats + Horizontal and Vertical Analysis
Understanding how to calculate "Days": DSO, DPO, and DIO
Financial ratios that are helpful to investors
Financial statement analysis in practice: Analyzing P&G's financials (part 1)
Financial statement analysis in practice: Analyzing P&G's financials (part 2)

Negotiation: An Introduction

Intro to Negotiation
Why is negotiation a core managerial skill?
Why are people bad negotiators?

Negotiation: The negotiation toolbox

Understanding BATNA
Reservation point and the Bargaining range
Negotiation: An Introduction

Negotiation: The importance of preparation

Assessing yourself
Assessing your opponent
Assessing the situation
Negotiation - The importance of preparation

Negotiation: Types of negotiation

Distributive negotiations (Slicing the pie)
Distributive strategies (Pie-slicing strategies)
Interest-based bargaining
Interest-based negotiation strategies
Claiming
Choosing the correct negotiation strategy
Negotiation - Types of negotiation

Negotiation subtleties that will help you in the long run

Aversive tactics and protecting yourself from them
Conflict resolution
Establishing trust
Broken trust and how to repair it
Mediums of negotiation
Negotiation - Negotiation subtleties that will help you in the long run

Negotiation: A Complete Negotiation Case Study

The negotiation between Disney and Lucasfilm

Influence: The power of persuasion

Introduction to the six principles of Influence
Reciprocation
Consistency
Social proof
Liking
Scarcity
Authority
Completing 100%

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