get app

    MBA : Retail management , merchandising and E-commerce

    BY
    Udemy

    Brochure Enquire
    Mode

    Online

    Fees

    ₹ 2999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction to Retail Management Basics

    • What is Retail Management
    • Retail Marketing Mix
    • Porter Five Force Model
    • SWOT Analysis
    • Consumer vs Customers
    • Understanding the Retail Consumer
    • Variety vs Assortment
    • Course Content PPT notes

    Types of Retail store and Trading area

    • Types of retail store based on format
    • Types of retail store based on trading area
    • Reilly's Law of Retail Gravitation | Retail Management |
    • Huff Gravity Model | Retail Management |
    • Course content PPT notes

    Omnichannel and e-commerce

    • Webrooming vs Showrooming
    • Multichannel and Omnichannel strategy

    Warby Parker Omnichannel Case study

    • Warby Parker Case Study Intro
    • Warby parker Retail Finance Metrics
    • Basics of Income Statement
    • Warby Parker Contribution Margin
    • Case study PDF notes

    Customer Data in retail management

    • Customer Relationship Management
    • Recency, Frequency and Monetary (RFM) analysis
    • RFM Analysis Excel Exercise
    • Market Basket Analysis
    • Association and Support (Market Basket Analysis)
    • Confidence (Market Basket Analysis)
    • Lift (Market Basket Analysis)
    • Name manager and Indirect function
    • Market Basket Analysis

    Store layout and design

    • Customer Life time Value
    • Customer Lifetime Value Assignment
    • Types of Store Layout
    • Goal of Store Design
    • Store Layout Excel Exercise
    • CRM, Market basket PPT Notes

    Retail finance and accounting

    • Introduction to Retail Finance
    • Income Statement and Cash flow statement
    • Introduction to Asset and Margin Management
    • The Strategic Profit Model in Retail Management
    • Walmart and Tiffany Financial Statement
    • Retail Finance Assignment
    • Financial metrics Conclusion
    • Retail Finance Content PPT Notes

    Category and Inventory Management

    • Introduction to Category Management
    • ROI and GMROI
    • ABC Analysis for Inventory Management
    • ABC analysis Assignment

    E-commerce and D2C brands

    • D2C (Direct to consumer) Business Model
    • Private labels and white labels
    • How to start your own Private Label
    • PDF notes of this section

    Trending Courses

    Digital Marketing Courses Fashion Design Courses Data Science Courses Interior Design Courses Graphic Designing Courses Cyber Security Courses Nursing Courses Tally Courses Data Analysis Courses Web Designing Courses Artificial Intelligence Courses Ethical Hacking Courses Free Digital Marketing Courses And certifications Free Artificial Intelligence Courses And Certifications Free Data Analysis Courses And Certifications Free Cyber Security Courses And Certifications Free Data Science Courses And Certifications Free Cloud Computing Courses And Certifications Free Python Courses And Certifications Free Fashion And Textiles Courses And Certifications Free Graphic Designing Courses And Certifications Free Web Designing Courses And Certifications

    Popular Courses

    General Management Courses Public Health Courses Teaching and Education Courses Financial Management Courses Web Development Courses Mathematics Courses Data Science Courses Cyber Security Courses Programming Courses Digital Marketing Courses Law Courses Leadership Courses Explore all courses

    Popular Platforms

    upGrad Courses Udemy Courses Edx Courses Swayam Courses Coursera Courses Futurelearn Courses Mindmajix Technologies Courses Vskills Courses NPTEL Courses IIT Kharagpur Courses Emeritus Courses IIT Kanpur Courses Explore all platforms

    Learn more about the Courses

    10 Reasons to Enrol Yourself in a Digital Marketing Course 8 Must-Have Skills for AWS Cloud Architects Planning to Upskill Yourself? Enrol for a Program in Data Science 25+ Tips for Improving Your Graphic Design Skills Top Universities in India Offering Cyber Security Courses 15+ Courses for Learning Data Mining How to Make a Career in the Field of Artificial Intelligence Top 10 Benefits Of Holding A Certification In Business Intelligence Which are the best certification courses for Photography in India A Beginner's Guide to Pursue Python Programming Want to Pursue a Career in Blockchain Technology? Here is all that you need to Know How Entrepreneurs Can Use Machine Learning to Make their Business Successful? The Scope of Artificial Intelligence in India Top 10 Online Courses for Travel Lovers 10 Best Certification Courses After Hospital and Healthcare Management
    Providers
    Close

    Download the Careers360 App on your Android phone

    Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

    Careers360 App
    150M+ Students
    30,000+ Colleges
    500+ Exams
    1500+ E-books