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    Media and communication training. All bases covered

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 599 2699

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 599  ₹2,699
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Television: The interview

    • Interview preparation
    • Improving your performance
    • Building credibility
    • The red light
    • Mistakes
    • No comment
    • Television: The interview

    Television: Key techniques

    • The "10 second" grab
    • Bridging
    • Controversial information
    • The use of jargon
    • The use of notes
    • Television: Key techniques

    Television: Inner secrets

    • Bagging the opposition
    • Observe others
    • Off the record
    • The exclusive
    • Getting angry
    • Building relationships
    • Television: Inner secrets

    Print

    • Demographic
    • On the record
    • Always prepare
    • Timing
    • Print

    Radio

    • Being sarcastic
    • Face to face
    • Radio notes
    • Smile in the voice
    • Live microphone
    • Getting to the point
    • speed
    • Taking callers
    • The name
    • Radio

    Visual

    • Appearance
    • Dress
    • The statue
    • Where to look
    • Visual
    • Media Training Notes

    Video Course 2: Role Plays

    • Selling Yourself
    • The Live Microphone
    • Showing Empathy
    • Negative Questions
    • Unequivical Response
    • Visual Language
    • Using Jargon
    • Engaging With The Media
    • Couching The Response
    • Distracting Mannerisms
    • Bagging The Opposition
    • Be Prepared
    • Preconcieved Ideas
    • Multiple Questions
    • Interupting Reporter
    • The Destraction

    Video Course 3: Publicity Boost

    • Introduction
    • Identifying Story Ideas About Your Business
    • Promoting Those Ideas To The Media
    • More Powerful Publicity Tips
    • Your Pitch
    • Your Specific Pitch
    • Pitch By Telephone And Email
    • The Media Release
    • The Social Media Release
    • The Media Kit
    • Publicity Boost Notes
    • Publicity Boost

    Video Course 4: Crisis Management For Starters

    • Introduction
    • The Media And Your Crisis
    • Your Crisis Management Team
    • Your Crisis Management Centre
    • Identifying Your Crisis
    • Handling Your Crisis
    • The Interview
    • Your Spokesperson
    • Crisis Management Notes
    • Crisis Management

    Module 1

    • Introduction
    • What Is A Media Policy And Why Have One?
    • Dealing With The Media
    • Module One Notes

    Module 2

    • Your Company's Media Unit
    • Choosing Your Media Gatekeeper
    • Your Company Spokesperson
    • Module Two Notes

    Module 3

    • Tips For Handling Reporters
    • The Call
    • Module Thee Notes

    Module 4

    • Your Media Release
    • The Social Media Release
    • Media Coverage Checklist
    • Module Four Notes

    Module 5

    • The Media Conference
    • Module Five Notes

    Module 6

    • Building Relationships With Reporters
    • Preparing A Crisis Management Policy
    • Your Media Database
    • Thank You And Good Luck
    • Module Six Notes

    Bonus Material

    • Media Training Resources
    • Final Words

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