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    Modern Marketing with Seth Godin

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 7900

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 7,900
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • What Change Are You Trying To Make?
    • Who Are You Trying To Change?
    • What Promise Are You Making?

    Empathy And Positioning

    • Empathy Is At The Heart Of Marketing
    • Postioning (Pat 1)
    • Positioning (Part 2)
    • Positioning (Part 3)
    • Positioning Example (Chocolate)

    Using A Bigger Canvas

    • What Do People Want?
    • Always Be Testing
    • If You Had To Charge 10x
    • Market Research And Its Perils

    Smallest Viable Market

    • Worldviews And Personas
    • Why Don't People Choose You?
    • People Like Us (Do Things Like This)

    Tension, Trust And Forward Motion

    • Trust And Tension
    • Status Roles
    • Dreams And Desires
    • What We Want (And How We Get It)

    Plans, Words And Some Tactics

    • The Modern Marketing Plan
    • What's A Brand? A Logo?

    Pricing And Awareness

    • Pricing As A Marketing Tool
    • And What About 'Free'?
    • (Good) Marketing Doesn't Cost Anything

    Reciprocity And Stories

    • Reciprocity
    • Storytelling (Part 1) A Shorthand
    • Storytelling (Part 2) Symbols
    • Storytelling (Part 3) Reminders
    • The Purple Cow

    Master Class: A Host Of Tactics And Insights

    • Pr Vs. Publicity
    • Permission Marketing
    • Tribes
    • Inverting The First Rule Of Fight Club
    • Unleashing The Ideavirus
    • Rogers' Curve Of Adoption
    • Crossing The Chasm (The Flaw In Rogers' Curve)
    • The Long Tail
    • Understanding The Funnel
    • Mindfulness In Marketing
    • Brand Or Direct Marketing?
    • Spending Money On Direct Or Brand
    • Frequency
    • Your Elevator Pitch
    • Naming And Semiotics

    Wrapping Up

    • Forward Motion And Impresarios, Part 1
    • Forward Motion Part 2
    • Behavioral Economics

    More Materials

    • (And) A Case Study

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