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    • Modern Public Relations How to Get Press Coverage for Your Business

    Modern PR How To Get Press Coverage For Your Business

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    Udemy

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    Mode

    Online

    Fees

    ₹ 1999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 1,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Welcome !

    Things To Consider Before You Begin

    • A Couple of Caveats
    • Before Starting A PR Initiative Consider These Questions

    Building and Leveraging Relationship

    • The First Secret Of Successful PR
    • What Journalists Want
    • What To Do If You Have No Pre-Existing Relationships

    Cold Outreach

    • Cold Outreach
    • Which Journalists Should You Reach Out To?
    • Getting To Know The Reporters
    • Telling A Compelling Story
    • Making Your Story Newsworthy
    • Creating A Press Kit
    • The Pitch
    • The Perfect Pitch Template
    • How To Craft Perfect Subject Lines
    • A Secret Weapon To Help You Follow Up Like A Pro
    • What Not To Do
    • Cold Outreach Wrapup (With Examples)

    After The Pitch

    • After The Pitch
    • How To Handle Negative Publicity

    Making Reporters Come To You

    • How To Make Reporters Come To You
    • What Makes Reporters Cover Some Companies Over Others
    • How To Make Yourself Accessible To Reporters
    • How To Be Newsworthy
    • Making Reporters Notice You

    Wrapping Up

    • A Secret Weapon To Help You Get Press Coverage In Record Time
    • Wrapup

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