Course Introduction: watch this first to understand what you get from the course

Marketing strategies course welcome and let's begin

SEO Introduction. Starting with keyword research

Breaking down our SEO steps into three phases
Long-tail vs. short-tail SEO keywords
Introduction to the Google keyword tool for SEO
Google voice SEO & Answer-box SEO
Three other SEO keyword tools - just to give you more options
Keyword density vs. keyword stuffing and tools to correctly manage it
Creating a full list of SEO keywords to rank for and tracking them
13-step SEO keyword research checklist
Keywords exercise & test to further cement this part of SEO knowledge
Final keyword tests's answers to see how I think about the keywords
Building long-term keyword authority in your niche keywords

Strategies for popular business types & first-time marketer mistakes

Section introduction - how SEO applies to YOUR business
Ecommerce example for SEO
How to promote a local service

Set up your Webmaster tool from Google

Setting up your Google Search Console - formerly known as Webmaster Tools
Creating your sitemap.xml
Submitting new URLs and checking for page status and indexing
Where your pages are ranking and page/query performance
User experience section of Google Search Console
Google Analytics introduction - useful in all your online marketing

On-Page SEO to get a high click-through rate from the search result page

On-page SEO introduction
Influencing SEO ranking with intent-match strategy
Writing enticing meta tags to increase Google search result page clickthrough

On-page SEO: Beginner to savvy and advanced strategies

How to set up the Yoast plugin for SEO
Setting your SEO meta tags with Yoast in WordPress or directly in HTML
Shopify SEO - setting title and description for Ecommerce
Change in Google use of meta tags
No-follow vs. follow links
ADVANCED inner-page links: From a page to same page! Extra SEO boost
No-follow SEO update and the new UGC and Sponsored attributes
Title tooltip tag for SEO
Image ALT tag for SEO
Cornerstone SEO pages that get shared more and rank better
Website load speed plugin to boost SEO
Automatically translate your site, rank in other languages & get more traffic
Insights on content from MarketMuse co-founder, me & content tool introduction
Revive Old Posts plugin for social sharing, scheduling & SEO boost

Off-page SEO & smart SEO

Off-page SEO section introduction
Google SEO for new websites & Google Citations
How to get links on Wikipedia
8 ways to get good links by getting publicity
What makes a link good for SEO
Guest-blogging for SEO - how to do it properly
Link-begging introduction. The brute-force approach that will never stop working
SEO competitor link research

Common SEO mistakes to avoid

Common SEO mistakes: Don't make these

SEO tools

SEOQuake Chrome plugin to research competition
SEO KeywordOptimizer tool for on-page text optimization

Additional SEO strategies to rank higher and be smarter about SEO

Google SEO trends for 2022 and what to focus on
Advanced intent-match boosting strategy for ranking higher in Google search
Are views a ranking factor?
Leveraging recommendation algorithms
Common question: Should you have a blog?

Combining on-page SEO and sales copywriting

Introducing on-page SEO and combining it with sales copywriting
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
EXAMPLE of a sales page that balances SEO and conversion optimization
How to increase sales by adding scarcity

Different way of looking at things for a moment

Ranking factor myths from Google staff

Setting up your website

How to set up your website professionally and on your own
How to choose a domain name

Social media marketing fundamentals and good practices

Social media marketing introduction
Social media marketing mistakes
Social media marketing exercise that can get you significant traffic

Creating your own show on social media

Why a show - some students get confused
Introduction to building your own show
Advanced content repurposing with strategies that work today & in the future
Goals for your show
Monetization for your show
Deciding on a solo show or a show with guests
Topic coverage: Evergreen vs. current topics
Example of a site that is newsy and evergreen
What you can outsource for a show
Daily, monthly or weekly show

Live YouTube show or live Facebook show

Introducing live shows for maximum engagement and sales
Encoding software for live streaming and mobile options
How to set up your encoding software settings
How to send your live stream to 30 different social sites with one stream
Tips for a successful live show

Brief introductions to a few additional social platforms

Four marketing hacks to promote anything in a scalable way
Quora marketing to get immediate traffic to your website and videos
Reddit
Forums
Section conclusion

Writing headlines to get social and SEO attention

How to get higher social media post click-throughs by writing better headlines

Extra strategies to maximize your referrals and sharing

How to get three different types of business referrals
Net promoter score

Instagram marketing

Instagram marketing section introduction
Different possible posts on Instagram
How the feed algorithm works and tips to take advantage of it
Explore and discover algorithm and how to go trending
Instagram reels
Carousel posts, when and how to use them for most engagement
Introduction to Instagram stories
Whom you should follow and network with
Case study of hiring influencers for Instagram marketing
Enabling insights

TikTok marketing and TikTok ads

TikTok marketing section introduction
Explaining the accounts shown in this course
First thing after you create your account - correctly creating a screen name
Importing your friends to build up an initial audience
What to expect when you are just starting out
Using TikTok hashtags
Example how I find many good hashtags and use them
Results of posting 24 hours later - 200 views!
Joining TikTok challenges and trending hashtags
Networking, commenting, liking
Influencer marketing for Fiverr what when it is too early
Stand for your phone
Microphones
TikTok ad account setup
Creating your first ad
Setting up an ad with the more advanced options
Troubleshooting
My ad results - 0.15/follower
Showing more results of what it took to get 1,000 followers
The big strategy for growth using ads

Twitter marketing as a part of your online marketing

Twitter marketing section introduction
Branding your Twitter page like a professional
What to do on Twitter on day 1
Tweet formula: How much and what types of content to tweet
Using hashtags in your social media updates
Twitter: How to consistently rank in hashtag searches & automate it w/Wordpress
Ideal tweet length to maximize engagement and retweets
Ideal number of hashtags to use in a tweet to amplify sharing & engagement
Best days and times to tweet
Make your own business hashtag
Creating pseudo-awards for virality and resharing
Strategies for pinned tweets
Influencer marketing tip using Twitter lists
How to get many people to share your work with the "tweetables" strategy

Facebook marketing as a part of your online marketing

Facebook marketing section introduction
How to sell using existing groups on Facebook
Facebook groups vs. Facebook business pages vs. Fan pages
How the Facebook algorithm works
How to make engagement beget more engagement
Easiest Facebook marketing: From your own personal page
How Facebook is becoming the new LinkedIn

Facebook groups

What kind of groups you can sell from locally
Starting to use local Facebook groups
How to post products for sale
Joining a BUY/SELL group
Results of my own posting - case study

Setting up your Facebook page

Facebook page section introduction
Beginning to set up your Facebook page
Page banner size
Setting the brand image
Facebook page call to action button and about section
Creating a store on your Facebook page
2 EXAMPLES of well-run Facebook pages for two different types of businesses

Facebook page section introduction
Beginning to set up your Facebook page
Page banner size
Setting the brand image
Facebook page call to action button and about section
Creating a store on your Facebook page
2 EXAMPLES of well-run Facebook pages for two different types of businesses

How to go viral on Facebook

Explaining the viral coefficient formula
Viral coefficient calculator
Ads having a role in virality

Explaining the viral coefficient formula
Viral coefficient calculator
Ads having a role in virality

How to use viral memes to go viral and boost sharing

Introduction to using memes in your online marketing
How to begin finding viral memes to post on your social media
How to create your own image memes in minutes and for free
How to create your own gifs to go viral
How to go viral by creating your own affiliate program

Introduction to using memes in your online marketing
How to begin finding viral memes to post on your social media
How to create your own image memes in minutes and for free
How to create your own gifs to go viral
How to go viral by creating your own affiliate program

YouTube marketing as part of your online marketing strategy

YouTube section introduction
How a professional would approach promotion of a single YouTube video
Five exercises to make your videos immediately better
YouTube SEO introduction
YouTube On-Page SEO
Introducing the YouTube recommendation algorithm
Strategy for getting views from the YouTube recommendation algorithm
Special plugin to get insights on your and competitors videos on YouTube
How to get more views on YouTube
Overview of my YouTube channel to give you ideas for how you can grow on YouTube
Client case study: Choosing a YouTube influencer niche and monetizing it
Using hashtags in video titles

YouTube section introduction
How a professional would approach promotion of a single YouTube video
Five exercises to make your videos immediately better
YouTube SEO introduction
YouTube On-Page SEO
Introducing the YouTube recommendation algorithm
Strategy for getting views from the YouTube recommendation algorithm
Special plugin to get insights on your and competitors videos on YouTube
How to get more views on YouTube
Overview of my YouTube channel to give you ideas for how you can grow on YouTube
Client case study: Choosing a YouTube influencer niche and monetizing it
Using hashtags in video titles

Social media marketing calendar

Section introduction - creating a social media marketing calendar and beyond
How to get the pretty social media marketing calendar for your own use
Overview of potential goals and strategies
Social media marketing calendar to help you manage your online marketing
Giving each day a pre-planned theme
Once you have a calendar, steps to ease into outsourcing & prerequisites
Automation vs. outsourcing vs. being present vs. all of the above
How long each type of posting takes
When you should not have a social media calendar for your online marketing

Section introduction - creating a social media marketing calendar and beyond
How to get the pretty social media marketing calendar for your own use
Overview of potential goals and strategies
Social media marketing calendar to help you manage your online marketing
Giving each day a pre-planned theme
Once you have a calendar, steps to ease into outsourcing & prerequisites
Automation vs. outsourcing vs. being present vs. all of the above
How long each type of posting takes
When you should not have a social media calendar for your online marketing

Email marketing and autoresponder introduction & basic setup

Email marketing as part of your overall online marketing
Discussing MailChimp and pros and cons of other email marketing providers
Designating a list
Technically setting up the autoresponder in MailChimp
First email of the autoresponder that can actually get your leads on a call
Second autoresponder email
Third, fourth, fifth and further emails in your autoresponder
Your giveaway offer

Email marketing as part of your overall online marketing
Discussing MailChimp and pros and cons of other email marketing providers
Designating a list
Technically setting up the autoresponder in MailChimp
First email of the autoresponder that can actually get your leads on a call
Second autoresponder email
Third, fourth, fifth and further emails in your autoresponder
Your giveaway offer

For Ecommerce and selling products

How to sell products online and offline
Few more points on selling online

How to sell products online and offline
Few more points on selling online

Affiliate marketing section

Affiliate marketing
Good parts of affiliate marketing

Affiliate marketing
Good parts of affiliate marketing

Event marketing strategy section

Leverage events for almost any business & How to do event marketing

Leverage events for almost any business & How to do event marketing

Selling books and other products on Amazon

Section introduction
How to write a book to become a best seller even if you are a bad writer
Most effective ways to promote your book on Amazon
Amazon Kindle keyword research, categories and search
NEW! Amazon SEO ranking factors
What I did to become a 3-time bestseller & generate spikes of book sales

Section introduction
How to write a book to become a best seller even if you are a bad writer
Most effective ways to promote your book on Amazon
Amazon Kindle keyword research, categories and search
NEW! Amazon SEO ranking factors
What I did to become a 3-time bestseller & generate spikes of book sales

Briefly about paid ads since this course is about free marketing strategies

Ads overview: Facebook vs. LinkedIn vs. YouTube vs. Google Ads

Introduction to marketing: beginners please watch this first

Marketing fundamentals section introduction
History and economic roots of marketing
Seth Godin and the concept of the Purple Cow
How to identify your target market
A/B testing and how to increase conversion rates & relation to sales funnels

Identifying KPI (Key Performance Indicators)

Defining KPI and examples of KPI in online marketing
KPI for a dating website startup

How to create free infographics to make more engaging social and blog posts

Free site to get extra free images and infographics
How to create your infographic so you can make more attractive posts
Where to get unlimited free visuals to immediately enhance your content

Course conclusion

Course conclusion quiz
Course certificate for this online marketing course - how to get it
Thank you for being a great student in this online marketing strategy course

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Online Marketing: SEO & Social Media Marketing Strategy

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Fees information

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The syllabus

Course Introduction: watch this first to understand what you get from the course

SEO Introduction. Starting with keyword research

Strategies for popular business types & first-time marketer mistakes

Set up your Webmaster tool from Google

On-Page SEO to get a high click-through rate from the search result page

On-page SEO: Beginner to savvy and advanced strategies

Off-page SEO & smart SEO

Common SEO mistakes to avoid

SEO tools

Additional SEO strategies to rank higher and be smarter about SEO

Combining on-page SEO and sales copywriting

Different way of looking at things for a moment

Setting up your website

Social media marketing fundamentals and good practices

Creating your own show on social media

Live YouTube show or live Facebook show

Brief introductions to a few additional social platforms

Writing headlines to get social and SEO attention

Extra strategies to maximize your referrals and sharing

Instagram marketing

TikTok marketing and TikTok ads

Twitter marketing as a part of your online marketing

Facebook marketing as a part of your online marketing

Facebook groups

Setting up your Facebook page

How to go viral on Facebook

How to use viral memes to go viral and boost sharing

YouTube marketing as part of your online marketing strategy

Social media marketing calendar

Email marketing and autoresponder introduction & basic setup

For Ecommerce and selling products

Affiliate marketing section

Event marketing strategy section

Selling books and other products on Amazon

Briefly about paid ads since this course is about free marketing strategies

Introduction to marketing: beginners please watch this first

Identifying KPI (Key Performance Indicators)

How to create free infographics to make more engaging social and blog posts

Course conclusion

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