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    Press Coverage, Publicity & Public Relations For Branding

    BY
    Udemy

    Brochure Enquire
    Mode

    Online

    Fees

    ₹ 2999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Course introduction: Watch this first to understand what you get from the course

    • Publicity course welcome and what to expect from the course

    Introduction and publicity fundamentals

    • How publicity can help you establish yourself as an expert in your domain

    Your publicity story to stand out and grab attention

    • Worksheet, Example & Exercise: How to make your business an attractive story
    • 10 ways to make your business immediately more newsworthy
    • Example of a plumber who got publicity by being unique

    Reverse publicity method

    • Reverse Publicity Method: Can be used on day 1 & get influencers to promote you
    • How to use your blog to get publicity and position yourself as an authority
    • How to get noteworthy guests on your show
    • How publicity will help your SEO and to get your site to rank in Google

    Press clubs to network with journalists

    • What are press clubs? And how to join press clubs
    • Walkthrough of how to find press clubs and press associations in your area

    Actionable strategies you can start implementing today

    • New! How to be successful in getting publicity on HARO: step by step
    • Hashtags to get publicity
    • Publicity from events - tapping into existing audiences
    • Publicity from events - creating your own event series from scratch

    Press release writing and sending out - good for unique and compelling companies

    • Press release section introduction
    • What are press releases for?
    • Starting to write the press release with the title
    • Additional press release headline examples
    • Subtitle for your press release
    • Writing the press release as a story and to add keywords
    • Finishing the press release with bio and contact sections
    • Another press release example
    • If journalists copy and paste your press release, how will it impact your SEO?
    • Example for a book release
    • Example of PLR licensing service press release
    • Submitting the press release
    • 20 websites to promote press releases
    • Press release results
    • SEO for your press release
    • Press release exercise
    • Press release exercise - answer
    • Press release title exercise
    • Press release title exercise - answer
    • Press release quiz

    Publicity stunts

    • How to use publicity stunts to get publicity
    • Worksheet: Publicity stunts for your business

    Publicity for a book or book launch

    • How to get publicity for a book

    Case study of how one CEO got millions of visitors from free publicity

    • Case study of how one CEO got millions of visitors from free publicity

    How to get interviewed on radio shows and podcasts

    • RadioGuestList section introduction
    • How to check out the emails
    • How to craft your pitch to radio show and podcast hosts
    • Pitch template and example
    • Edited podcaster or radio show pitch example
    • Ways to strengthen your pitch
    • Your promotional asset
    • How and what to talk about on the shows to sell your products
    • How to get 50-100% more radio or podcast interviews
    • How to get a HUGE number of radio shows, podcast and even TV appearances
    • Another similar service to boost your potential reach
    • Podcast and radio show publicity quiz

    One place to put all your important pages and share

    • One place to put all your important pages and share

    How you can start a show for branding and reverse publicity

    • Show introduction
    • Considering additional benefits and goals for your show
    • Advanced content repurposing with strategies that work today & in the future
    • Should your show be daily, weekly or monthly?
    • Topic coverage: Current or evergreen topics
    • Example of a newsy and evergreen topic
    • Show monetization
    • Deciding on a solo host show or with partners or with guests
    • Storytelling for PR and better communicating your brand - introduction

    Storytelling for publicity and telling your brand story better

    • Introduction to storytelling and persuasion
    • Story structure at its basic elements
    • Exercise: Let's take a boring story and give it human appeal
    • Exercise - let's build a story from scratch
    • Introduction to show-don't-tell for great imagery and persuasion
    • Show, don't tell in a job interview to help the interviewer see you at your best
    • More practice for show, don't tell
    • Show, don't tell - in creative writing and poetry
    • Corporate brand story
    • The case study story - one of the most effective tools for businesses & media
    • Personal story for an interview or at work
    • Tell a great first-impression story

    Hiring and outsourcing for publicity

    • What is a publicist and how does a publicist work
    • When to hire a publicity or PR company
    • Strategy for hiring freelancers to help you with publicity & what doesn't work

    Creating a professional LinkedIn profile

    • Introduction to this section
    • LinkedIn as your reputation management on online resume
    • Professionally branding your 2 LinkedIn images
    • Managing your website listing on your contacts details
    • Updating your byline to promote your business or brand you
    • How to create a nice summary for your LinkedIn profile
    • LinkedIn endorsements and recommendations
    • Fast way to get recommendations
    • Experience, publications, and other important sections of your LinkedIn profile
    • Five hundred contacts and managing your connection requests
    • Company page for branding and SEO citation
    • Participating in LinkedIn groups
    • Your LinkedIn feed

    Conclusion and further resources

    • Course conclusion quiz
    • Course certificate: How to get it if you need it
    • We are nearing the end of the course
    • Bonus lecture: Next steps

    Instructors

    Mr Alex Genadinik

    Mr Alex Genadinik
    Entrepreneur
    Udemy

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