get app

    Scale Your Business With Web Analytics & Conversion

    BY
    Udemy

    Gain a thorough understanding of the concepts and challenges involved with web analytics and conversion rate optimization to scale your business.

    Brochure Enquire
    Mode

    Online

    Fees

    ₹ 799

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course overview

    In web analytics, conversions are essentially actions that a user identifies as being beneficial to their company. Incorporating web analytics, usability testing, and conversion rate optimization can significantly increase a company's customer base and profitability. Scale Your Business With Web Analytics & Conversion in 2022 online certification is developed by Christine Maisel - Helping Web Design & SEO Startups, which is presented by Udemy for learners who wish to optimize their website for visitors to raise web-based business revenue.

    Scale Your Business With Web Analytics & Conversion in 2022 online classes offer 5 hours of thorough training materials supported by 13 articles and 4 downloadable resources that teach learners how to develop an intended objective for a business that they can supervise, evaluate, and enhance as well as demonstrates them how to start monitoring their business objectives using Google Analytics. By the end of the Scale Your Business With Web Analytics & Conversion in 2022 online training, learners will leave with a new perspective on how to build a site and make strategic improvements to it.

    The highlights

    • Certificate of completion
    • Self-paced course
    • 5 hours of pre-recorded video content
    • 13 articles 
    • 4 downloadable resources
    • Assignments

    Program offerings

    • Online course
    • Downloadable learning resources
    • 30-day money-back guarantee
    • Unlimited access to course material
    • Accessible on mobile devices and tv

    Course and certificate fees

    Fees information
    ₹ 799
    certificate availability

    Yes

    certificate providing authority

    Udemy

    What you will learn

    Knowledge of ecommerce Knowledge of web analytics Seo skills Marketing skills Knowledge of psychology Sales skills

    After completing the Scale Your Business With Web Analytics & Conversion in 2022 certification course, learners will be introduced to the strategies involved with web analytics for scaling their online businesses and e-commerce sites and increasing their conversion rates. Learners will explore the fundamentals of psychology for marketing and sales operations as well as will learn about concepts of sales funnel. Learners will study concepts associated with segmentation, usability, SEO, traffic conversion, CRO, keyword research, web design, and bounce rate. Learners will also acquire knowledge of the methodologies associated with conversion testing, and analytics metrics.

    The syllabus

    Intro to Web Analytics, Usability Conversion

    • Introduction to Instructor and Course Topic
    • What is web analytics, usability and conversion
    • Common terminology to be familiar with

    Web Analytics

    • Section Intro: What' We're Going to Cover
    • Is web analysis worth the trouble?
    • Options for tracking your web analytics
    • Getting started with web analytics (and Google Analytics)
    • Navigating the basic metrics (in Google Analytics)
    • Reviewing your website analytics
    • Web Analytics
    • How to Take Action While Completing This Course
    • Get Started With Web Analytics

    Creating Your Website Goals & Measurement Plan

    • Section Intro: What' We're Going to Cover
    • How to create a measurement plan and what to measure
    • Using key performance indicators to track your progress
    • Tracking your website and business goals
    • Using visitor segmentation to understand the different types of visitors
    • How to use funnel visualization to see how visitors go through your sales proces
    • Specific analytics for e-commerce sites
    • Additional metrics to set-up and track
    • Your business goals & measurement plan
    • Your action steps

    Making Web Analytics Actionable

    • Section Intro: What We're Going to Cover
    • How to set-up and use actionable web analytics reports
    • Creating custom web analytic reports to match your business goals
    • Integrating analytics into your business
    • Common mistakes to be aware of
    • Making web analytics actionable
    • Your action steps

    Usability & User Experience

    • Section Intro: What We're Going to Cover
    • The difference between usability and user experience (UX)
    • Winning principles of website usability
    • Winning principles of website usability, continued
    • What bounce rate tells you about your site's UX & how to improve engagement

    Usability Review: Testing Your Website For User Experience

    • Tools for usability testing
    • Website usability
    • Your action steps

    Conversion Rate Optimization

    • Section Intro: What We're Going to Cover
    • What does your conversion funnel look like?
    • Real conversion funnel examples
    • How to prioritize your SEO & CRO efforts
    • What does keyword research have to do with conversion optimization?
    • The Importance of Search snippets
    • Why search traffic doesn't result in customers
    • Conversion Rate Optimization
    • Setting Up Your Conversion Funnel
    • Additional Action Steps You Should Be Taking

    Conversion Trends: Understanding Specific Webpage Elements

    • Section Intro: What We're Going to Cover
    • Web forms That Lead to Conversions
    • Buttons & Call-to-actions That Attract Clicks
    • Page length and why it matters
    • Call tracking & offline lead generation
    • Pricing pages designed to convert
    • How your website speed could be effecting business
    • To use FAQs or not to use
    • How to personalize your website to the visitor
    • Using schema to get more clicks from less traffic
    • Conversion trends
    • Action steps

    E-commerce Conversion

    • Section Intro: What We're Going to Cover
    • Reviewing the e-commerce process
    • Important product page elements that help sell
    • Important product page elements that help sell - continued
    • Understanding shopping cart abandonment & checkout pages
    • A review of top e-commerce sites
    • e-commerce conversion
    • Action steps for E-commerce Conversion

    Conversion Research: Getting Feedback From Site Visitors

    • Section Intro: What We're Going to Cover
    • Customer, Web & Exit Surveys
    • Site walkthroughs, screen resolutions, browsers & devices
    • How to use live chat to improve conversions
    • User testing to get inside the mind of the site visitors
    • What you can learn about conversion from your site's search box
    • Gray scale webpage testing
    • Getting feedback from your site visitors
    • Action steps

    Conversion Testing & Evaluation

    • Section Intro: What We're Going to Cover
    • What should your conversion rate be?
    • When conversions are up & then they go down
    • How the offline can affect the online
    • Different types of conversion tests
    • conversion testing & evaluation
    • Action steps

    Psychology, Usability & Conversion

    • Section Intro: What We're Going to Cover
    • How people view websites
    • Persuasion Techniques That Work
    • Fogg Behavior Model & Driving the Behavior We Want
    • Visitor psychology & conversion
    • Persuade Existing Site Visitors to Take The Action You Want Them To
    • Additional Action steps You Should Be Taking

    Selling Conversion Rate Optimization Services

    • Section Intro: What We're Going to Cover
    • The types of conversion services you can offer
    • How to manage client expectations for success
    • What do to for clients that have no existing data
    • The conversion rate optimization workflow process
    • Pricing your services

    Pulling It All Together

    • Your Next steps
    • Course Slides
    • Complete List of Course Action Steps - Checklist (DOWNLOAD & USE)
    • Let's Continue Learning

    Instructors

    Ms Christine Maisel

    Ms Christine Maisel
    Web Designer
    Freelancer

    Trending Courses

    Digital Marketing Courses Fashion Design Courses Data Science Courses Interior Design Courses Graphic Designing Courses Cyber Security Courses Nursing Courses Tally Courses Data Analysis Courses Web Designing Courses Artificial Intelligence Courses Ethical Hacking Courses Free Digital Marketing Courses And certifications Free Artificial Intelligence Courses And Certifications Free Data Analysis Courses And Certifications Free Cyber Security Courses And Certifications Free Data Science Courses And Certifications Free Cloud Computing Courses And Certifications Free Python Courses And Certifications Free Fashion And Textiles Courses And Certifications Free Graphic Designing Courses And Certifications Free Web Designing Courses And Certifications

    Popular Courses

    General Management Courses Public Health Courses Teaching and Education Courses Financial Management Courses Web Development Courses Mathematics Courses Data Science Courses Cyber Security Courses Programming Courses Digital Marketing Courses Law Courses Leadership Courses Explore all courses

    Popular Platforms

    upGrad Courses Udemy Courses Edx Courses Swayam Courses Coursera Courses Futurelearn Courses Mindmajix Technologies Courses Vskills Courses IIT Kharagpur Courses Emeritus Courses IIT Kanpur Courses NPTEL Courses Explore all platforms

    Learn more about the Courses

    10 Reasons to Enrol Yourself in a Digital Marketing Course 8 Must-Have Skills for AWS Cloud Architects Planning to Upskill Yourself? Enrol for a Program in Data Science 25+ Tips for Improving Your Graphic Design Skills Top Universities in India Offering Cyber Security Courses 15+ Courses for Learning Data Mining How to Make a Career in the Field of Artificial Intelligence Top 10 Benefits Of Holding A Certification In Business Intelligence Which are the best certification courses for Photography in India A Beginner's Guide to Pursue Python Programming Want to Pursue a Career in Blockchain Technology? Here is all that you need to Know How Entrepreneurs Can Use Machine Learning to Make their Business Successful? The Scope of Artificial Intelligence in India Top 10 Online Courses for Travel Lovers 10 Best Certification Courses After Hospital and Healthcare Management
    Providers
    Close

    Download the Careers360 App on your Android phone

    Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

    Careers360 App
    150M+ Students
    30,000+ Colleges
    500+ Exams
    1500+ E-books