SEO Complete SEO Training + SEO for WordPress Websites

BY
Udemy

Mode

Online

Fees

₹ 4099

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course and certificate fees

Fees information
₹ 4,099
certificate availability

Yes

certificate providing authority

Udemy

The syllabus

Introduction

  • Introduction- SEO Action Plan!
  • What do they do in SEO?
  • Google search: An Insider View
  • Before you start - ReadMe
  • Introduce Yourself

Competitor Analysis With Keyword Reasearch

  • Types of Searchers and their Search Intent
  • Search Intent and Search user types
  • What is Keyword Research? Why is it Important in SEO?
  • Keyword Research : What is it? Why is it important?
  • Types of Keyword Research Process & Seed Keyword Method
  • How to Find Profitable Keywords in Keyword Research?
  • Free SEO Tools from Google & the better alternatives
  • Premium SEO Tools with free limits & Free SEO Browser Extensions
  • 7 Criteria to Shortlist Profitable Keywords
  • Competitor Research Method - Keyword Research SEO
  • Competitor Research using 2 Different Strategies

Optimizing your Content: ON Page SEO

  • What are Content Hubs? What's their Importance in SEO?
  • What's the Present Big Thing in SEO?
  • How to Improve the Keyword Optimization of your Content?
  • 8 Unique Tools to find Proof and Relevant terms for your Target Keywords
  • How Big your Articles need to be, to Rank higher on Google?
  • Are your Competitors Outranking your Site even W/O Keywords in Headings? SEO C4
  • Optimum Usage of Exact Keyword Density
  • How to Improve Easy Readability SEO Factor
  • How to Improve Content Relevance SEO Factor?
  • Can Keywords in Internal Links help Improve your SEO?
  • The Wrong and Right way of Creating Links
  • Can Keywords in External Links help Improve your SEO?
  • Can Keywords in Meta Description help Improve your SEO?

Improve Technical SEO

  • Why Technical Factors Matter in SEO?
  • Impact of Headings and Meta Description
  • How to Add Heading tags and Meta Description
  • Domain SEO Visibility or Domain Authority (DA)
  • Search Volume of Domain Name or Domain Popularity
  • Keyword in Domain Name - Exact Match Domain names
  • HTTPS - Adding a TLS / SSL certificate to support HTTP/2 or HTTP/3
  • Technical SEO Quiz 1
  • URL Length
  • Page Speed or Page load time
  • Wrap Up

Core Web Vitals as per Google Guidelines

  • Decoding Core Web Vitals
  • How to Improve your PageSpeed Score: Important SEO Factor
  • How to Optimize the images that you use on your website to improve pagespeed seo
  • How to Optimize the JavaScript for best Page speed SEO
  • How to Optimize CSS for Page speed SEO
  • How to Resolve the SEO issues caused by Custom fonts & Google fonts
  • How to Leverage Different types of Caching to speed up your website
  • How to reduce the Impact of Third Party Scripts on your website's Pagespeed
  • How to Optimize the Content Delivery of your website's resources
  • How to Reduce the Server Response Time of your Website

Reduce Page Load Time and Increase Page Speed Score: Exclusively for WordPress

  • How to do Page Speed Test- The Right Way
  • How to Backup and Restore your WordPress Websites?
  • Measure Page speed before Optimization 
  • Configure Cloudfare for Best Page Speed
  • Caution: Add Free TLS certificate to your website
  • Compress & Convert JPEG, PNG Images to next gen WebP format
  • All in One Free plugin to improve Page Speed Optimization
  • All in One Premium Plugin for Quick & Easy Page speed Optimization
  • 3 Free Plugin Combo Page speed technique to get above '90' in Pagespeed insights
  • Should you worry? If you don't get 100 / 100 Pagespeed insights score

Get Indexed by Search engine Faster

  • Create A Sitemap For Your Website
  • How To Add Your Website To Google Search Console
  • How To Add Sitemap Of Your Site To Google Search Console
  • Links to all sites discussed in this section
  • Create a Sitemap and Submit to Google
  • How to Find Top Ranking Keywords of Your Site
  • Wrap Up

Demystifying Backlinks SEO

  • Are Backlinks still important for SEO?
  • Terminologies used in Backlinks SEO
  • Number of Backlinks - Is it matter still?
  • Number of Referring Domains
  • Keyword vs. Brand name in Anchor text of Backlinks
  • Source links from News sites
  • Backlink Age - Old vs. New links
  • Link Building Techniques
  • Wrap up - Demystifying Backlinks SEO section

Improve your Website's User experience

  • Why User Experience Matters in SEO?
  • How many Internal Links should you add in your post?
  • How many images should you add in your post?
  • How to add copyright-free related images to your post for free?
  • Videos Integration
  • How to add related videos?
  • Responsive Design
  • Links to test SEO Factor U6
  • How to Change to a responsive WordPress theme for free?
  • Font Size
  • Links to test SEO Factor U8
  • Interactive Elements
  • How to add interactive elements to your WordPress website
  • Unordered Lists
  • Advertisements
  • User Signals
  • Click Through Rate (CTR)
  • 'How to' Headings & Meta Descriptions that can boost your CTR on Google search
  • Test your Heading Score with these Analysers
  • How to add Rich Snippets to your Website?
  • Time on Site
  • Bounce Rate
  • How to increase Time on site & reduce Bounce rate?
  • How to Configure a Google Analytics account?
  • How to add Google Analytics to your WordPress Website?
  • How to Link Search Console to Google Analytics

Protect against Negative SEO

  • Introduction to Negative SEO
  • Common negative SEO methods practised by competitors
  • Proofs that exists as example for negative seo on www
  • What falls under this negative seo attack
  • 5 different SEO tools to analyse your backlink profile
  • Links to 5 different SEO tools to analyse your Backlink Profile
  • Interpret the situations that are not a negative seo attack
  • Steps you’d do to get your 1st line of defense against negative SEO
  • How to protect the best SEO backlinks in your backlink profile
  • How to collect list of worst SEO backlinks - Part 1
  • How to remove them from eyes of google part 2: SEO 2017
  • How to remove the worst SEO backlinks in your backlink profile
  • How to avoid duplicate content within your website
  • How to deal with 404 not found pages
  • What is a canonical tag? How to use it?
  • 5 common SEO mistakes that are done by webmasters
  • Some of the bad SEO practices you’d not do on your site

Instructors

Mr Arun Nagarathanam
Instructor
Udemy

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