Successful Events: Event Planning, Marketing & Management

BY
Udemy

Learn to plan and conduct events successfully by enrolling in the Udemy-offered course on Event Planning, Marketing & Management.

Mode

Online

Fees

₹ 499 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Successful Events: The event Planning, Marketing & Management course is an online programme created by Alex Genadinik that will enable the learners to come up with a successful event or a series of events and execute them with planning, monetization, management and event promotion. The curriculum will talk about tips and techniques to create events, the effective methods to promote the events, various means to make money from the event and whatnot. The programme will be a better option for getting advice on event planning and marketing from an experienced instructor who has years of experience in event management. 

Successful Events: Event Planning, Marketing & Management online course, administered by Udemy, covers the event creation of different kinds of programmes including festivals and music shows, hobby and interest group meetings, business events, small concerts and entertainment events, conference events, charity events, fundraisers, meetups, technology events with speakers, outdoor events etc. The short certification will go through the major topics related to planning and conducting events such as event marketing, event planning and event management.

Successful Events: Event Planning, Marketing & Management certification also provides exercise to get the practical aspects of event planning and creation. Besides, the participants will be given a 30-day money-back guarantee and lifetime access to the course content. The folk who are keen to familiarize themselves with the event organizing can opt for the programme by paying the fee.

The highlights

  • Online course
  • Downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of completion
  • English videos with subtitles
  • 30-Day Money-Back Guarantee

Program offerings

  • 5.5 hours on-demand video
  • 2 articles
  • 41 downloadable resources
  • Full lifetime access
  • Access on mobile and tv
  • Certificate of completion
  • English videos with subtitles

Course and certificate fees

Fees information
₹ 499  ₹3,499

The fees for Successful Events: Event Planning, Marketing & Management is -

HeadAmount
Original PriceRs. 3499
Discounted PriceRs. 499

 

certificate availability

Yes

certificate providing authority

Udemy

What you will learn

Event management skills

By the end of Successful Events: Event Planning, Marketing & Management online certification, the participants can muster up skills to create and conduct an event successfully like getting publicity and press coverage for the event, making use of social media and SEO to give promotions of the event and to monetize the event in possible and effective ways. 

The syllabus

Course and instructor introduction

  • Welcome, what to expect and how to take the course.
  • Elements of Successful event series & your first exercise.

Event Marketing

  • Creating an eye-catching event headline that will grab attention
  • Writing a compelling event description
  • SEO for your event page
  • Eventbrite and Meetup
  • New: How to find good event websites for promotion
  • How to run very cheap ads for an average of .07 cents per click from US audience
  • Repurposing your event content and doing content marketing with it
  • Getting a big audience from existing groups on your first week
  • Attend other events, see how they manage & network
  • Event title quiz 

Setting up your event listing

  • Walkthrough of posting your event on Eventbrite and Facebook

If you are an event planner like party planner or wedding planner

  • If you are an event planner like party planner or wedding planner

Pre-event marketing to generate buzz and keep audience engaged

  • Pre-event social media & email buildup checklist (also how to grow email list)
  • Collecting email addresses and social media contact from attendees
  • Facebook group idea
  • Should you blog to promote events and how to get free content

During and after event Marketing

  • During event social media marketing and spreading the sharing
  • During event: Making people feel more welcome and promoting future events
  • Post-event social media marketing

Publicity and influencer marketing for events

  • How to get publicity by finding and attracting influencers to your attendance
  • Resources and websites to get event publicity
  • How to find journalists who cover events in your area

Getting images to use for your event listings

  • Where to get free and very cheap quality, royalty-free images

Event Management

  • Getting staff for your event as part of your event management
  • Pitching event sponsors
  • How to find contacts at companies that you can ask to sponsor your events
  • Getting an event venue as part of your event management and event planning
  • Prizes and raffles

Dealing with Vendors

  • Types of event vendors
  • How to research vendors to make sure you hire the best
  • Vendor negotiation tactics to get a better price
  • Vendor negotiation continued

Event Insurance

  • Types of insurance and when each is appropriate
  • Researching event insurance companies
  • Event waivers
  • How to get your waiver created

Business registration for events

  • Business registration for events introduction

Writing the event plan document

  • Event management checklist recapping much of the material covered in the course

Event Monetization

  • Ways to generate revenue through your events

SEO for events

  • NEW! How to help your website's SEO and link-building with events
  • How to get citations and brand mentions to help your Google search ranking early

Event planning

  • What you can accomplish with events
  • One time event vs. event series
  • If event series, how often should the events occur?
  • Should you have speakers or guests? Or should it be just you?
  • Planning for event quality
  • Planning for financial sustainability of the event series

Event merchandise and branding strategy taken to the next level

  • Event merchandise and branding strategy taken to the next level

Promoting your with Facebook and getting extra reach

  • Getting extra sharing and engagement with Facebook events
  • Example of how event listings get promoted
  • Example of how to set up the event on Facebook

Facebook Business Manager for Ads

  • Explaining the examples in the coming videos
  • Setting up 2-factor authentication for security - now required by Facebook
  • What is the Facebook Business Manager and why you should use it
  • Setting up our Facebook Business Manager account
  • Adding a page to our Facebook Business Manager account
  • Creating an ad account in Facebook Business Manager

Setting up your Facebook business page for running events ads

  • Page permissions and details
  • Page banner size
  • Setting the brand image
  • How to set up your Facebook page screen name
  • Facebook page call to action button and About section

Starting to run Facebook ads from your Facebook page

  • Difference of campaigns, ad sets, and ads. Plus, introduction to experimenting
  • Organizing my music page ads to build a fan base and grow
  • How to choose the campaign type

Facebook Pixel and retargeting audience from your websites

  • How to add a catalogue of products to your Facebook page
  • Publishing your store on your Facebook page
  • How to create a custom conversion event and a tracking pixel
  • Showing how I created one campaign with multiple ad sets
  • Narrowing your Facebook ad targeting
  • Budgets for your ads
  • Retargeting ads quiz 

Basics of Creating Your Website

  • What technology to use to create your website and should you do it yourself?
  • Finding a good domain name

Further Resources

  • Decisiveness: Start and stop planning & key to success from business literature
  • FREE: Event marketing book to supplement this course 
  • Course certificate: How to get it if you need it
  • We are nearing the end of the course
  • Bonus lecture: Next steps 

Instructors

Mr Alex Genadinik

Mr Alex Genadinik
Entrepreneur
Udemy

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