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    The Ultimate Public Relations Masterclass

    BY
    Udemy

    Brochure Enquire
    Mode

    Online

    Fees

    ₹ 2799

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 2,799
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Introduction

    • Introducing the Ultimate Public Relations Masterclass

    Introducing PR

    • Introducing PR
    • What is PR?
    • Activity: What is PR?
    • Core concepts of PR
    • Core concepts in PR
    • Digital PR and your website
    • Digital PR and your website

    Research and planning

    • Research and Planning
    • Setting PR Objectives
    • Understanding your target audience
    • Gaining context
    • Developing your messaging
    • Real-life research and planning exercise

    Generating ideas

    • Finding a story that works
    • Creativity in PR
    • Creating newsworthy stories
    • Finding your hook
    • Activity: Generate a few story ideas

    Media Relations

    • Media Relations
    • How the media works
    • Engaging with the media
    • Finding your target media
    • Building relationships with journalists
    • Pitching your story to the media
    • Handling media interviews
    • Newswires
    • Digital distribution beyond the media
    • Media Relations

    Social Media

    • Social Media

    Other PR tactics

    • Other PR tactics
    • Influencer relations
    • Analyst relations
    • Using video in PR
    • Trade shows and conferences
    • Hosting your own events
    • Entering awards
    • Owned channels
    • Case studies
    • Other media relations tactics

    Writing for PR

    • Writing for PR
    • Producing great content
    • PR writing formats
    • Writing for PR

    Strategic PR Planning

    • Strategic PR Planning
    • Why plan?
    • The one-page PR strategy
    • The PR Plan
    • Managing your PR plan
    • Running a PR campaign
    • Measurement and reporting
    • Strategy Planning

    Issues management and crisis communications

    • Issues management
    • Crisis communications
    • Case studies
    • Issues management and crisis communications

    PR, ethics and the law

    • PR, ethics and the law
    • PR, ethics and the law

    Your PR career

    • Your PR career
    • PR skills
    • The PR job

    Conclusion

    • Congrats!

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