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    Understanding Strategic Marketing

    BY
    Udemy

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    Mode

    Online

    Fees

    ₹ 499 2999

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study
    Mode of Delivery Video and Text Based

    Course and certificate fees

    Fees information
    ₹ 499  ₹2,999
    certificate availability

    Yes

    certificate providing authority

    Udemy

    The syllabus

    Welcome

    • Welcome
    • What is Marketing?
    • Course Overview
    • Download your workbook

    What Business Are We In?

    • Introduction
    • Are You Product or Market Led?
    • Understanding the Product Lifecycle
    • Identifying High Performing Products and Creating More!
    • Calculating Your Relative Market Share
    • What Threatens Your Market?
    • Predicting Future Events
    • Defining Your Competitors
    • How to do a Competitor Analysis
    • What Did You Learn?

    Understanding Our Customers

    • Introduction
    • How Fragmented is Your Market?
    • Determining Strategic Future

    Success Factors and Competitive Advantage

    • Introduction
    • SWOT Matrix
    • Critical Success Factors
    • Porter's Competitive Advantage

    Building A Strategy

    • Introduction
    • Segmentation and Product Positioning
    • Is Your Market as Attractive as You Think?
    • The 4 Ps
    • Mastering Price - Strategies and Tactics for maximum profits
    • Summing up with SWOT
    • What Did You Learn?

    Communicate to your Market

    • Introduction
    • Why do your customers buy, and should you invest in a brand?

    Wrap Up

    • Thank You
    • Next Steps
    • How To Get Your Certificate

    Instructors

    Mr Chris Croft

    Mr Chris Croft
    Management Trainer
    Freelancer

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