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    Digital Marketing Job Linked Bootcamp

    BY
    upGrad

    Brochure Enquire
    Mode

    Online

    Duration

    6 Months

    Fees

    ₹ 99000

    Inclusive of GST

    Quick Facts

    particular details
    Medium of instructions English
    Mode of learning Self study, Virtual Classroom
    Mode of Delivery Video and Text Based
    Frequency of Classes Weekdays, Weekends
    Learning efforts 15-20 Hours Per Week

    Course and certificate fees

    Fees information
    ₹ 99,000  (Inclusive of GST)
    certificate availability

    Yes

    certificate providing authority

    upGrad

    The syllabus

    Digital Marketing Fundamentals

    • Customer Centricity and User Funnel/Personas
    • STP and Competitor Analysis
    • Digital Marketing Channels - Relevance and Capabilities
    • Digital Marketing Metrics
    • Paid, Owned, Earned Media (POEM Model)

    Building a Web Presence

    • Building and Hosting a Blog
    • Designing a Blog
    • WordPress Installation and Configurations
    • Tools: WordPress, GoDaddy, Yoast SEO

    Social Media Marketing

    • Social Media Channels - Relevance and Capabilities
    • Platform Specific Campaign Planning and Execution
    • Growing and Sustaining Your Social Presence
    • Brand Building and Brand Management via Social Media
    • Tools: Meta Ads Manager, Twitter Ads, Youtube Ads, LinkedIn Ads, Microsoft O ce, BuzzSumo, Canva, Hootsuite/Sproutsocial

    Content Marketing

    • Building a Content Marketing Strategy
    • Content Writing for Blogs, Social Media and SEO
    • Understanding Various Content Formats Available
    • Creating Content Buckets and Content Calendars
    • Tools: Content Management Systems, Canva, Google Trends, MS O ce, WordPress

    Search Engine Optimization (SEO)

    • Keyword Research & Analysis
    • On-page and On-page Optimization Techniques
    • Using Search Console for Effective SEO
    • How to do an SEO Audit for any Website
    • Tools: Ubersuggest, SEOptimer, Yoast

    Performance Marketing

    • Concepts used in Media Planning
    • Bidding Strategies (CPM, CPC, CPV, CPL etc.)
    • Shopping Ads, Search Ads and Display Ads
    • Optimisation and Search Engine Marketing Best Practices
    • Tools: Google Ads, Google Analytics, Keywords Planner, SEMRush, GDN

    Email Basics and Programmatic Advertising

    • Planning an Email Marketing Strategy
    • Email Marketing Platforms and List Management Strategy
    • Email Automation and Drip Email Marketing Campaigns
    • Real Time Bidding and Setting up Programmatic Campaigns
    • Tools: DV 360, GetResponse, MailChimp

    Digital Marketing Analytics

    • Setting-up a Google Analytics Account
    • Creating Properties and Views for Accurate Tracking
    • Setting-up Conversion Tracking Goals & Events
    • Reading and Reporting GA Data
    • Tools: Google Analytics, Google Tag Manager

    Integrated Marketing Communications

    • Integrated Digital Strategy Planning and Execution
    • Media Plan and Integrated Calendars
    • 360 degree communication
    • Aligning and Working with Stakeholders

    Soft Skill Development

    • Personal Introduction and Storytelling
    • Effective Business Communication
    • Group Discussions and Group Interviews
    • Public Speaking and Creative Writing
    • Frameworks for Business Problem Solving

    Career Preparation

    • Mock Interviews
    • LinkedIn Profile Building
    • Resume Building
    • Mentorship Calls
    • Aptitude Building

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