Introduction to Digital Marketing

BY
Upskillist

Learn to create a digital marketing strategy using various tools and techniques with the Digital Marketing Online course.

Mode

Online

Duration

8 Weeks

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study, Virtual Classroom
Mode of Delivery Video and Text Based

Course overview

In the time of the internet and social media, digital marketing is emerging and in high demand as compared to traditional marketing. The Digital Marketing course is a 8 week program offered by Shaw Academy. The course explores key elements of digital marketing including content writing, email marketing, search engine optimization, affiliate marketing, social media marketing, pay-per-click, etc.

The Digital Marketing Online syllabus includes defining the target audience and researching the market, customer journey, and marketing analysis which helps to draft a successful digital marketing campaign. The course teaches to create paid campaigns on search engines and social media.

The training covers the launching of digital marketing campaigns, tracking and measuring the performance of marketing efforts. The course briefly introduces google advertisement, its use, strategy, policies, and recommendation to launch search and display campaigns. The course also covers free digital marketing options available on the internet.

The highlights

  • University approved course
  • Self-paced learning
  • Free access to all courses
  • Course trial
  • 8 week duration
  • 16 lessons
  • 2 modules
  • Exams in all modules
  • Globally recognized certificate

Program offerings

  • Online class
  • Chat support
  • Certification
  • Examinations
  • Assessments

Course and certificate fees

Introduction to Digital Marketing Course Fee Details: 

Fee Type

Amount

Monthly Subscription

₹349/month

certificate availability

Yes

certificate providing authority

Upskillist

Who it is for

Candidates willing to learn advertising, digital marketing, search engine optimization, social media management, brand management and who want to become Brand managerAdvertising manager, Digital marketer, Social media manager can enrol in this course.

Eligibility criteria

Certification Qualifying Details

The candidate will have to complete the assessments given in the courses and pass the examinations included with the various modules to qualify for the Digital Marketing training online.

What you will learn

Digital marketing skills

After the completion of Digital Marketing Online Training, candidates will learn about search engine optimization, digital marketing skills, market research, google advertisement, content writing, copywriting, advertisement, affiliate marketing, brand management, and many more.

The syllabus

Diploma in Digital Marketing

  • Introduction to Digital Marketing
  • Tracking and Measuring Marketing Efforts
  • Reaching the Target Market
  • The Importance of Mobile
  • Free Digital Marketing Options
  • The World of Google Ads
  • Making Paid Social Work For You
  • Creating a Digital Strategy

Intermediate in Digital Marketing

  • Content Development and Copywriting
  • Video Content and Advertising
  • Email Marketing
  • Influencer and Affiliate Marketing
  • Facebook Business Manager
  • Planning a Google Search Campaign
  • Implementing a Search Campaign Part 1
  • Implementing a Search Campaign Part 2

Advanced in Digital Marketing

  • Understanding Metrics
  • Brand Management
  • Intermediate Analytics Part 1
  • Intermediate Analytics Part 2
  • Affiliate Marketing
  • eCommerce Part 1
  • eCommerce Part 2
  • Intermediate SEO

Proficient in Digital Marketing

  • Engagement: Convert More Leads Part 1
  • Engagement: Convert More Leads Part 2
  • Social Media Management and Monitoring Part 1
  • Social Media Management and Monitoring Part 2
  • Turning Fans Into Buyers Part 1
  • Turning Fans into Buyers Part 2
  • Optimising your Social Media Strategy Part 1
  • Optimising your Social Media Strategy Part 2

Admission details

For taking admission in the Digital Marketing Online tutorial, candidates will have to follow the steps given below.

  • Visit the course provider official website - https://www.shawacademy.com 
  • Open the course catalogue from the drop-down menu on the header of the homepage
  • Choose the ‘Marketing’ category and open the sub-catalogs
  • Click on the ‘Digital Marketing’ to open the course web page
  • Click the ‘Get 4 Weeks Free’ button to create an account
  • Sign up with personal information and verify account
  • Log in with your credentials and start learning on the free trial
  • Pay the fee to continue after the free trial

Filling the form

In Digital Marketing Training, candidates are not asked for any kind of application. students can join this course directly at their own will.

How it helps

Candidates pursuing Digital Marketing Online will be benefited in various ways:

  • Candidates will learn about different tools and techniques used for digital media marketing for creating digital strategies on different digital channels.
  • The Digital Marketing training online will help candidates to get a job in the field of digital marketing and advertising.
  • Candidates will be able to make successful and effective digital marketing strategies to generate more leads and traffic to brands and businesses as well as individuals.

FAQs

Does Digital Marketing Online training have global recognition?

Yes, this training has global recognition.

Is this online course certified by a university?

Yes, the Digital Marketing online course is certified by Austin Peay State University.

Are there any prerequisites to enrol in the Digital Marketing Course?

No, there are no prerequisites to enroll in the Digital Marketing Course.

Is it compulsory to clear the exam to get a certificate in Online Digital Marketing?

Yes, it’s compulsory to clear the exams included in modules to get a certificate in Online Digital Marketing.

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