- Theory and Principles of Advertising
- Modes of Advertisement
- Purpose and functions of Advertising
- Planning Advertising Framework
- Evolution of Advertising Industry
- Advertising Process flow
Certified Advertising Manager
Learn the techniques of sales promotion, public relation skills, and integrated marketing strategies with the Vskills ...Read more
Online
₹ 3499
Quick Facts
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Medium of instructions
English
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Mode of learning
Self study
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Mode of Delivery
Video and Text Based
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Course overview
Join the Certified Advertising Manager programme by Vskills to understand the concepts of planning advertising strategies and the skills to evaluate and execute them. You will learn to make powerful and more appropriate advertising decisions. The course covers the concepts of combining good decision-making skills with creative strategies.
Additionally, you become proficient in the core concepts and skills that are essential for an Advertising Manager. The Certified Advertising Manager training course has a comprehensive learning curriculum. So, the study material, along with the LMS, will help you to get a strong head-start and then you can develop advanced industry-oriented skills.
Moreover, you get a certificate with lifetime validity after completing the Vskills Certified Advertising Manager online course. Unlike other courses and course-providers, Vskills certificates omit the hassles of renewing the certificates. Also, you are flagged as “Vskills certified” on major job platforms. So, your chances of securing a high-paying job increase exponentially. Certified candidates can find employment in media outlets, advertising firms, PR and marketing departments of several companies.
The highlights
- Online course
- Government certification
- E-learning access
- Sample chapter for reference
- Certification exam
- Callback facility for queries
- Brochure
- Practice tests
- Learning content
- Vskills certificate
Program offerings
- Virtual course
- E-learning access
- Government certification
- Study material
- Practice test
- Brochure
- Callback facility
- Sample chapter for reference
- Programme certificate
- Online exam for certification
Course and certificate fees
Fees information
- You need to pay a one-time fee for the Certified Advertising Manager training programme, which is Rs. 3,499.
- Also, you have the choice of paying through online payments such as net banking.
Certified Advertising Manager course fee structure
Programme | Fee |
Certified Advertising Manager Course | Rs. 3,499 |
Total fee | Rs. 3,499 |
certificate availability
Yes
certificate providing authority
Vskills
Who it is for
Eligibility criteria
Successfully clear an online exam to earn the Certified Advertising Manager training programme certificate. You must score at least 25/50 to become eligible for the certificate. You can take the exam by scheduling it as per your convenience.
What you will learn
Learn the following concepts by enrolling into the Vskills Certified Advertising Manager online programme:
- Advertising Management
- Brand Building
- Decision-making
- Advertising Planning
- Advertising tactics
- Marketing Communication
- Global Marketing
- Advertising – Laws and Ethics
- Media Strategy and Tactics
- Global Advertising
The syllabus
Advertising Environment
Advertising Planning and Decision making
- Communication and Persuasion
- Marketing Plans and Strategies
- Decision-making Process
- Advertising Plans
- Advertising Communication System
Advertising Management
- Role of the advertising department
- Advertisement budget
- Advertising Process Control
- Advertisement Objective
- Advertising Agency
Integrated Marketing Communication
- Role of advertising within marketing
- Communication Mix
- Sales Promotion
- Action-oriented communication
- Direct Marketing
- Public Relations
Advertising tactics
- Copywriting
- Distraction effect
- Creative approach and Styles
Brand Building
- Understanding benefits-based attitudes
- Attention and Comprehension
- Segmentation and Positioning
- Word-of-mouth advertising
Production and Implementation
- Client-agency relationship
- Creation and Production
- Advertising Production Process
Advertising – Laws and Ethics
- Social Responsibility and Self Regulation Code
- Advertising laws, code and constitution
- Competitors Lawsuits
- Advertising Standards Council of India
- Indian Contract Act, 1872
- Advertising agencies and regulation
- Defamation & Emblem and Names Act, 1980
- Copyright Act, 1957
- Patent & Trademarks Act
Media Strategy and Tactics
- Budget allocation
- Media Planning and Scheduling
- Market Experimentation
- Advertising Media
- Media Buying and Organisation
- Media Decisions
- Timing and scheduling
Global Marketing and Advertising
- Global production and marketing
- Advertising Research
- Market globalisation
- Consumer behaviour and Segmentation
- Cultural differences
- Global Advertising and Organisation
- Media tactics
- Global Branding and Positioning
- Message Strategy and Tactics
Admission details
Register for the Vskills Certified Advertising Manager online course through the procedure given below:
- Go to Vskills website.
- Then, browse for the “Certified Advertising Manager” course on the website.
- Choose the appropriate certification from the list.
- Continue with the checkout by selecting “Buy Now.”
- Now, enter your information and log in to Vskills.
- Complete the registration procedure by making the fee payment through a suitable mode.
Evaluation process
You have to take a certification exam of an hour to gain the Vskills Certified Advertising Manager course certificate. Vskills conducts this online exam every month. You can schedule your test date when you are ready for the test. The passing criterion is to score 25 marks or more in the test. The format of the test is multiple-choice based, and there is no provision of negative marking as well. Your test result will be displayed immediately after the test ends on the Vskills portal. When you pass, you can expect your certificate within 3-5 days.
How it helps
The Vskills Certified Advertising Manager online programme is a great fit for beginners and other working professionals as well. The comprehensive course content is suitable to gain in-depth subject knowledge. Also, with the job-oriented benefits of Vskills, you are going to acquire several job prospects and have a prosperous career. Vskills certificates are recognised across industries and thus, you develop a competitive advantage over other candidates applying for the same vacancy.
FAQs
How can I apply for this course?
You can apply online for the Vskills Certified Advertising Manager programme. Visit the Vskills website and find the certification of choice, and then, click on “Buy Now.”
What is the duration of the Certified Advertising Manager online course?
There is no specific duration of the Certified Advertising Manager course.
Is it possible to reschedule the exam date?
Yes, you can reschedule the course certification date until before the date of exam. However, there is a rescheduling fee to do so.
How many times can I retake the exam?
No limit has been set for retaking the Certified Advertising Manager online programme certification exam.