Certified Campaign Manager

BY
Vskills

Channel your passion for organising campaigns and knowing about advertising in the right direction with Certified Campaign Manager Programme by Vskills.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Campaign Managing not only requires able leadership but also knowledge of factors contributing to a successful campaign. These campaigns can vary from advertising, social work, and so on. Vskills Certified Campaign Manager Certification Programme is designed to guide candidates through all kinds of campaign management techniques. The curriculum progresses on the basic presumption that campaign building is something which touches upon multiple areas like its institutions, advertising, workflow, positioning, branding, consumer insights, creativity, campaign planning, briefing, computer and internet basics and SEO.

Every topic is delivered by experts who are Vskills alumni, and thus the learning will be totally based on important and crucial concepts in Campaign Management. As learners gain knowledge of Campaign Development, they would also get extra information on Developing Campaign Strategies, Creating Great Advertising Institutions, Branding and Positioning and many others.

Course takers will get once in a lifetime experience throughout their learning as they get to work on practice tests and assignments, providing a vivid approach. Once enrolled, they can revisit the modules as and when they want with no extra charge. Vskills is equally committed to shaping their career with its special placement assistance programme.

The highlights

  • Dual mode of learning
  • Lifetime Government-recognised certification
  • Supplementary, industry-based practice tests
  • Certified professional tag on top recruitment sites
  • Resume Building

Program offerings

  • Virtual classroom
  • Expert training
  • Practice tests
  • Self-paced learning

Course and certificate fees

Fees information
₹ 3,499
certificate availability

Yes

certificate providing authority

Vskills

Who it is for

Certified Campaign Manager Programme falls ideal for individuals from different walks of life possessing a driving interest in Campaign Management or those wishing to shape up their profession into something more instrumental. It can benefit the following groups of people-

  • Students wishing to take up this course for enhancing their knowledge and interest in Campaign Management and make a fruitful addition to their CV.
  • Job seekers looking for employment opportunities particularly in Marketing, Media or Public Relations departments of various companies.
  • Working professionals wishing for a switch or different professional undertaking.
  • Campaign Managers wishing to add a certification to their career for salary hike or promotion.

Eligibility criteria

Certification Qualifying Details

As far as certification is concerned, all learners of Certified Campaign Manager Programme can avail the certification provided they complete the course and do not leave it in between, which includes performing relevant assignments and taking practice tests. They would also have to sit for Certificate-qualifying examination and attain a score of at least 25/50 or 50 percent.

What you will learn

Advertising skills

Certified Campaign Manager Programme briefs its learners on various nodes of Campaign Management and Development to prepare them for the outside world with robust strategies and efficient skillset. These learnings include but are not limited to-

  • Everything about Client Servicing.
  • Basics of Positioning and the relation between Product and Consumer Positioning.
  • Teaching candidates to think strategically and know more about the Advertising Strategies Spectrum.
  • The role of creativity in Campaign Management with briefing on Copy Creation in three steps.

The syllabus

Changing World of Advertising

  • Introduction
  • A Second Nature
  • Advertising

Creating Great Advertising Institutions

  • Creative Ideas
  • Not Just Campaigns

The Advertising Agency

  • Jobs in a Communications Agency
  • Client Servicing/Account Management
  • Meetings
  • What is Client Servicing?

Agency Work Flow

  • Advertising Objectives
  • Typical Work Flow in Agency

Branding

  • Branding concept
  • Successful Brands
  • What is Branding?

Positioning

  • The Competition
  • The Position You Want
  • Determining Positioning
  • The Customer
  • The product
  • Product and Consumer Positioning
  • Evolution of ‘positioning’
  • Strategic Thinking
  • Advertising Strategies Spectrum

Consumer Insights

  • Digging consumer insights!
  • Apparent vs Real Reason
  • Benefit Laddering
  • Informal Research

Campaign Planning

  • Planning Cycle
  • Advertising Plan—an Outline
  • Determining Advertising Budget

Creativity

  • Creative Strategies
  • Message Formats
  • The Creative Process
  • Copy, Folks
  • Copy Creation in three Steps
  • Practical Tips
  • How to Brief Creative

Copy Structure

  • Sell Creative Work
  • Copy Style

Media Planning

  • Maximizing-the advertising exposure!
  • Framework to ‘Maximizing Advertising Exposure’
  • Being visible

Media Briefing

  • Being more visible
  • The Media Briefing
  • Brand Contact Points

Internet Medium

  • Internet the next big medium?

Line Media

  • Sales Literature
  • Body Media
  • Ad Bags and Carrier Bags
  • Aerial advertising
  • Point-of-sale (POS) display material
  • CD’s CD-ROMs, audio and video cassettes

Advertisement Assessment

  • Campaigns - David Ogilvy
  • How to Present Your Work

Computers Basics

  • Representation of information
  • Characteristics of computer
  • Commonly Used Computer Terms
  • User Interface
  • Operating System
  • Types of Software
  • Units of a computer system
  • Disk Organization Terms
  • Storage Devices
  • Output Devices
  • Basic Operations of a Computer – Input, Process and Output
  • Introduction - What is Computer?
  • Input Devices

Internet

  • Control of the Internet
  • Search Engine Optimization
  • Email
  • Social Media
  • Web Browser and ISP
  • Internet Terms (Hypertext, URL, Domain Name)
  • Upload and download files
  • Networking Concepts

Admission details

Candidates can only register for the Certified Campaign Manager Programme by following the online registration method, which comprises a few easy steps to be initiated through the course link itself. These steps have been given below-

Step 1: Via https://www.vskills.in/certification/marketing/certified-campaign-manager, select the option of “Buy Now.”

Step 2: Having an account is mandatory for registration. Thus ensure that you are logged in on your Vskills account. Else, you will have to login first or create an account.

Step 3: Thereafter, enter your billing information.

Step 4: Make the payment through your selected payment mode.

Step 5: This would confirm your registration. You can access your dashboard and course through the access link which will be sent to your registered mail.

Evaluation process

The exam for certification requires learners to attempt 50 multiple-choice questions in an hour and score 25/50 or 50% in the test. This would ensure their last requirement for receiving the certification. It should also be noted that the examination will only be conducted via online proctored mode till COVID situation improves. Learners will not have to face a negative marking system.

How it helps

Certified Campaign Manager Programme is the ultimate guide for individuals who are fascinated by the idea of Campaign Management and wish to transform it into a career option. It would not only help them secure a job but also train them enough for a good package. The course has been created in a way to benefit both freshers as well as professionals. By pursuing the course, candidates will gain the confidence to switch from a totally different avenue to Campaign Marketing if they truly enjoy it.

A certification in Campaign Management can help job seekers stand out in today's competitive job market and expand their employment opportunities by demonstrating their advanced skills. Campaign managers are no wonder in great demand with an increase in consumer vigilance and activism. Companies that specialise in advertising and online media businesses have been hiring Campaign Managers in bulk. Various public and private companies also need marketing and campaign managers in media or PR departments.

Vskills will be a constant companion in giving job alerts and help candidates make the right pick from the diverse employment opportunities available to them. Companies like McCann-Erickson India, Ogilvy & Mather Ltd, Lintas India, and Mudra Communications Ltd. hire professionals in the current domain for decent designations.

FAQs

What kind of mocks can candidates give under Certified Campaign Manager Programme?

Candidates can take the following tests-

  • Consumer Insights Test
  • Positioning Test
  • Strategic Thinking Test
  • Advertising Practice Questions
  • Advertisement Agency Questions
  • Internet MCQ Test
  • Creativity Test
  • Media Planning Test
  • A1 Campaign Manager Mock Test
  • Campaign Plan Questions
  • Computers Test
  • Branding Test

Do candidates need to fill an application form for registering in Certified Campaign Manager Programme?

No. Since the entire registration process is online, they just have to undergo the formality of paying online, which would authenticate their registration.

Does Vskills do third party assessment?

Yes, since it provides a neutral environment to evaluate candidates' abilities in selected fields and provide evidence for them. But it is not applicable in the present case.

What are the conditions for retaking the examination?

Candidates will have to note the following before opting for re-examination-

  • They will not be given any extra study material.
  • They will not receive any classes for preparation.
  • They will have to pay Rs. 1,499/- as a fee.

Will there be any change in the rescheduled examination in case of duration, difficulty level, etc.?

There will not be any changes in the pattern of the examination. Candidates will just have to adjust their time slot and date as per their availability.

What to do if candidates have any queries regarding payment procedure for Certified Campaign Manager Programme?

Candidates can address their queries on a call at 011-47344723 or email Vskills support team at info@vskills.in.

Will candidate's information be accessed by recruitment partners?

Yes, Vskill's marketing alliance partner-Monster India may connect with candidates for its new products and services, employment related information, Vskills certification related services, and services and updates.

Which kind of companies does Monster India provide placements in?

Learners can receive placements in-

  • KFC
  • Google
  • Accenture
  • Larsen and Toubro
  • Pizza Hut
  • HCL
  • Philips
  • TCS

What does a certified profile look like on Vskills?

A certified profile displays a candidate's-

  • Picture
  • Name
  • Course wherein certification has been obtained
  • Education Details
  • Experience
  • Present and expecting salary

Can candidates who do not have laptops take a physical examination?

Physical examination system has been temporarily discontinued due to COVID outbreak. Candidates with lack of resources will have to look for alternatives.

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