Certified Hospitality Sales and Marketing Management Professional

BY
Vskills

Acquire various skills and learn the actual meaning of Hospitality through this Certified Hospitality Sales and Marketing Professional Course.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Hospitality has always been a study of how to treat guests and how to be a good host. Such skills help candidates to get ahead in this field. 

This course helps candidates to gain skills to work as a sales and marketing manager in the hospitality industry by enhancing their confidence and skills to be productive and efficient for the company. Vskills offers its candidates with online videos covering all the topics regarding Hospitality Sales and Marketing Professional in its syllabus. It also offers candidates proper guidance and helps in making CVs get various job opportunities. 

This course leads to self-development and also talks about the behavioural changes which are needed to be good at being a sales and marketing professional. 

With the proper introduction to hospitality and ways to implement marketing plans, this Certified Hospitality Sales and Marketing Professional Course is a one-stop destination for candidates looking to acquire training and skills in this field. Sales and Marketing Professionals get a lot of job opportunities and are one of the emerging jobs on various websites such as LinkedIn. 

The highlights

  • Online Exam
  • Accessible Exam from anywhere online
  • Sample questions for practice
  • Profile Tag on Shine and Monster Job Portal
  • Government certified document of completion is provided
  • Certification by Vskills 
  • Lifetime accessibility for reading materials and eLearning 

Program offerings

  • Practice test paper
  • Online e- learning videos
  • Study materials

Course and certificate fees

Fees information
₹ 3,499
  • The fee amount payable for this Certified Hospitality Sales and Marketing Professional Course is Rs. 3,499

  • This fee amount for the course is exclusive of all taxes. 

Certified Hospitality Sales and Marketing Professional Course

Head 

Amount 

Programme Fees

3,499 + taxes 

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

Job seekers who want opportunities in sales and marketing departments in the hospitality industry, students who want to learn more skills, professionals who want to add more weightage to their CV can enrol in the programme.

Eligibility criteria

Certifying Qualifying Details

The certification exam for this course is 50 marks. Candidates will have to acquire 25 marks to get this certificate of completion. There is no negative marking. The total duration of the exam will be 60 Minutes. This will be an online test. After clearing this test, the candidates will be given a certificate of completion. 

What you will learn

Digital marketing skills Sales skills

The Certified Hospitality Sales and Marketing Professional programme will teach candidates a series of aspects throughout the programme. They are:

  • They will have a complete understanding of sales promotion
  • Learners will have relevant skills in digital marketing
  • Other topics such as sales forecasting, theories of selling
  • They will also have a proper education in implementing marketing plans

The syllabus

Hotel Organization

  • Divisions of a Hotel
  • Front Office
  • Housekeeping Department
  • Maintenance or Engineering Department
  • Food and Beverage Department
  • Accounting Department
  • Sales and Marketing
  • Supporting Departments

Hotel Rooms

  • Types of Hotel Rooms

Front Office

  • Front Office Basics
  • Front Office Operations
  • Guest Cycle
  • Sale Process

Room Reservation

  • Reservation Basics
  • Reservation Activities
  • Factors Affecting Reservation
  • Modes of Payment
  • Types of Hotel Reservation Systems
  • Sources of Reservations
  • Managing Reservations
  • Guest Registration
  • Guest Check Out
  • Payment with Different Payment Modes
  • Revenue Management
  • Yield Management

Theories of Selling

  • “Right Set of Circumstances” Theory Of Selling
  • “Buying Formula” Theory of Selling
  • “Behavioral Equation” Theory

Prospecting, Objection Handling and Closing

  • Prospecting
  • Formulating Prospect Definitions
  • Searching out Potential Accounts
  • Sales Resistance
  • Closing Sales

Sales Forecasting

  • Types of Personal-Selling Objectives
  • Market Potential
  • Analyzing Market Potential
  • Market Indexes
  • Sales Potential and Sales Forecasting
  • Sales Forecasting Methods
  • Qualitative Forecasting Methods
  • Poll of Sales Force Opinion
  • Survey of Customers’ Buying Plans
  • Projection of Past Sales
  • Moving Average Method
  • Regression Analysis
  • Econometric Model Building and Simulation
  • Converting Industry Forecast to Company Sales Forecast

Telesales Process

  • Vaulting the Hurdle
  • Catching the Prospect’s Interest
  • Investigation
  • Making the Sales Presentation
  • Overcoming Objections
  • Closing

Call Preparation

  • Product or Service Knowledge
  • Knowing the Purpose of Each Call
  • Call Scripts

Marketing Strategies

  • Strategic Intent
  • Ansoff’s Product/Market Matrix
  • The Boston Matrix
  • Bowman’s Strategy Clock
  • Generic Strategies – Michael Porter ()
  • The danger of Being ‘Stuck in the Middle’
  • Marketing Control
  • Internal Marketing
  • The Balanced Scorecard
  • Gap Analysis
  • KPI

Sales Promotions

  • The Role of Sales Promotion
  • Sales Promotion Objectives
  • Consumer Sales Promotion Techniques

Implementation of Marketing Plans

  • Marketing Implementation
  • Marketing Action Plan
  • The Marketing Plan Outline
  • Market Segmentation
  • Market Overview
  • Competitive Overview:
  • Writing SWOT
  • Goals and Objectives
  • Strategies
  • Marketing Mix Strategy
  • Place Strategy
  • Scheduling
  • Budgeting
  • Assignment and Implementation
  • Tracking Procedures

Digital Marketing

  • Introduction
  • E-Commerce
  • Search Engine Optimization
  • Social Media
  • Behavioral Targeting
  • Email Marketing
  • Customer Relationship Management

Admission details


Filling the form

Candidates who want to study Certified Hospitality Sales and Marketing Professional Course needs to follow the steps given below: - 

Step 1: - To start the procedure, visit https://www.vskills.in/certification/hospitality/hospitality-sales-and-marketing-certification

Step 2: - They will see a tab ‘Buy Now’ after opening the website. 

Step 3: - They will get into a new page that asks them to register themselves. 

Step 4: - After creating their account, candidates need to login through their username and password. 

Step 5: - Now the candidates need to select the desired course and choose the payment method. 

Step 6: - Interested learners can easily make the payment and access the course after checkout. 

How it helps

This Certified Hospitality Sales and Marketing Professional Course is a great way for candidates to learn the required training and skills to be efficient in the hospitality industry. Vskills also tags its learners in many websites like MonsterIndia.com and Shine.com and gives its learners lifetime access to e-learning. It also provides free practice tests for learners to practice easily. No negative marking is applied in the certification exam. 

This course is suitable for professionals and gives them proper exposure to the hospitality industry. The certificate of completion given for this course also helps candidates to prove their skills to seek various job opportunities. 

FAQs

Will this course help me in getting a job after the course completion?

Vskills will help learners to make their CV stronger and improve their skills to be ready to apply for big companies. 

What if I want to learn from the course even after the completion of the course?

Vskills offers its candidates lifetime access to their e-learning videos and study material. 

Where do I have to give my certification exam?

Candidates can sit for their certification exams online, anywhere. 

Do I have to make the payment for the course right away?

Learners can only access the course after paying the course fees. This course is a one-time purchase and no instalments for the fee amount are allowed. 

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