Certified Inbound Marketing Professional

BY
Vskills

Using this course by Vskills, your marketing as well as information technology knowledge will be refined to make you capable of getting high-paying jobs.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Due to the development of marketing in the business industry, people can be attracted and turned into permanent clients. The marketing strategy used by professional managers is highly skilled and cannot be doubted because of their qualifications. The mission of any business can be achieved instantly when supreme marketing strategies are used by professional managers. 

The right audience is targeted by the marketing strategy which improves the sales of the business and improves its reputation in the market.

The inbound marketing professional certification by Vskills has gained a lot of popularity among the people who are planning on establishing a career in the marketing field of the business. Various elements play a major role in creating a marketing strategy. With the help of this course, every element is given enough attention to make it clear to the professionals. This opens a lot of doors for professional candidates in different companies and markets.

The inbound activity is a significant component for a business to run efficiently. Candidates who have the zeal to find places associated with marketing as their plans can take advantage of this course. The improvement in their resume due to this course can positively affect their reputation.

The highlights

  • Access to e-learning for a long time
  • Cost- friendly certification
  • No renewal of certification
  • No added price on practice tests
  • Instant registration
  • Improve your employment chances
  • Access to e-learning materials
  • Give an exam anytime and anywhere

Program offerings

  • Certification
  • Free access to online exams
  • Access to highly professional internships
  • Career support

Course and certificate fees

Fees information
₹ 3,499

The price of Certified Inbound Marketing Professional has been set to Rs. 3,499 and the certification will be rewarded after you have cleared the exam with the required marks. Following options are provided to the candidates for this course:

  • Net Banking
  • Credit Card/Debit Card
  • MasterCard
  • Visa
  • American Express

One-time purchase

Rs. 3,499

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

Candidates who are planning to establish a career in marketing and business are the main target of this course. Check the list below to know more people who can benefit from this course:

  • Employment seekers in banks, 
  • Marketing employees, 
  • Digital marketing accountants,
  • Employees in MNCs
  • Banking sector employees
  • Business employees
  • Entrepreneurs
  • Graduates

Eligibility criteria

To go for this course, no eligibility criteria have been set for the candidates. To know about marketing and promoting the business to higher levels is necessary. To be a graduate in any field is a reward for candidates.

Certificate Qualifying Details

To be able to qualify for the certification, the candidate has to clear the online exam which is conducted by VSkills. The exam comprises 50 questions carrying one mark each. There is no negative marking done in this exam. To get the passing certificate, the candidate has to get at least 25 marks out of 50.

What you will learn

Marketing skills

On completing the Certified Inbound Marketing Professional Course, participants will get an idea about:

  • How to multiply engagement results using audits, strategy toolkits and worksheets
  • Understand audience aggregation to increase demand 
  • Learn how to improve marketing patterns to grow the email marketing list
  • Understand the psyche of the buyers for better leads
  • Learn to design user flows throughout the website and other touchpoints
  • Learn the concepts of landing page optimization and A/B testing
  • Understand how to visualise micro funnels for tracking buyers during the purchase process
  • Understand the concepts of drip email marketing to nurture leads

The syllabus

Chapter 1: Engagement Magnets: A way to multiply results from existing reaches

  • Introduction to Engagement Magnets
  • Content based engagement magnets: guides, case studies, webinars
  • Tool based engagement magnets: audits, strategy toolkits, worksheets

Chapter 2: Audience Aggregation for Demand Generation

  • Importance of Audience Aggregation
  • Using Email lists for Audience Aggregation
  • Marketing patterns to grow email lists

Chapter 3: Conversion Optimization

  • Understanding the buyer’s psyche
  • Designing user flows across your website, emails and other touchpoints
  • The framework for online persuasion for lead generation & sales
  • Visualizing micro funnels to track buyers through the purchase process
  • Landing page optimization & A/B testing

Chapter 4: Lifecycle Emails & Lead Nurturing

  • Identifying stages in buyer’s lifecycle to make leads sales-ready
  • Designing lifecycle emails & website customizations
  • Drip email marketing for lead nurturing

Admission details

The Certified Inbound Marketing Professional by VSkills is completely online so the candidate can get the study material online and practice for the exam. They can access the practice tests to become even more confident for the exam. Even the exam can be taken by the candidate anytime and anywhere.

Once the candidate has achieved the required marks for passing, they will be granted the certification which can be used to attach on different platforms to attract great career opportunities.


Filling the form

The registration process to get enrolled in the Certified Inbound Marketing Professional by Vskills is very easy and can be done within a few minutes.

After you have clicked on the buy now link on the website, the candidate has to follow the steps mentioned below to buy the course:

  • To register an account
  • Login using the email address and password
  • Filling the details regarding the account
  • Select the payment method
  • Order confirmation
  • Online access to hard copies as well as practice tests

Evaluation process

After getting registered for the Certified Inbound Marketing Professional course, the candidates are required to pass the exam with the marks required by Vskills. The duration of the exam is 60 minutes where the candidates have to answer 50 questions. 

Each question comprises 1 mark without any negative marking scheme. To pass the exam, the candidate has to score at least 25 marks in this exam. The candidate can take the exam anytime and anywhere because the exam is available online.

How it helps

Getting you enrolled in the Certified Inbound Marketing Professional course by VSkills, several benefits will be offered to the candidate. The following points are some of the benefits:

  • The certification achieved after completing the Certified Inbound Marketing Professional course will improve your chances of getting placed in highly reputable institutions.
  • The study material provided to the candidate will polish their skills and make them ready for clearing the exam.
  • Due to its no expiry policy, the candidates can enjoy the certification throughout their lifetime.
  • As this certification is certified by the Government, candidates get the best quality study material at a less price.
  • The candidates who have this certification will improve the elements and quality of work to bring recognition to their future company.

FAQs

Is there any limit on the number of times I can sit for this certification exam?

One candidate under one registration can take this exam for unlimited time without any restrictions.

How does the exam analyze the qualification of the candidate?

The certification course chosen by the candidate will examine the skills from the entry to the medium level of the domain chosen by the candidate. If the candidate has thoroughly studied the domain topics and materials provided to them, they will not find any problem in qualifying for this exam.

When does the exam take place?

The certification courses by VSkills are organized every month. There is a rule for the candidates that they have to choose the exam date within one year after they have ordered the course.

Is this certification helpful?

Certification is a great way of improving your skills associated with your current or future career aspirations. Whether they are doing a job or studying, the knowledge is bound to improve with the help of certification.

How to register yourself for the certification exam?

After making up their mind to qualify for this certification, the candidate has to register within the time provided to them. To know the important dates and information, the exam calendar should be checked frequently.

How long do I have to wait for the study materials?

Once the order has been confirmed, the delivery process starts. It takes around 7-8 days to receive the hard copy of the study material. The e-learning process begins as soon as the receipt for the order is emailed to the candidate.

How many marks are needed to qualify for the certification?

The exam will take place in the online mode. There will be 50 questions provided to the candidates. Each question is of 1 mark. They have to answer 25 questions correctly to get the certification. There is no scheme of negative marking for the candidate.

When can I expect the results?

The candidates do not have to wait for a long time because the result is declared instantly after the candidate has submitted the exam. The hard copy of the qualified candidate is delivered after 7-8 days approximately whereas the soft copy is e-mailed to them after 48 hours of the exam.

What happens after I qualify for the certification?

When the candidate has scored the required marks to qualify for this certification, they will be assisted by VSkills to land in a highly reputable company for internships or jobs. The certification will improve the overall look of the candidate.

What is the procedure for reappearing for this certification exam?

In case, any candidate fails to score the required marks, they have to register themselves again. The payment of Rs. 1,499 has to be made for giving the examination again without adding any studying material.

Trending Courses

Popular Courses

Popular Platforms

Learn more about the Courses

Download the Careers360 App on your Android phone

Regular exam updates, QnA, Predictors, College Applications & E-books now on your Mobile

Careers360 App
150M+ Students
30,000+ Colleges
500+ Exams
1500+ E-books