Certified International Marketing Analyst

BY
Vskills

Compete with other candidates on a national level by gaining necessary skills through this Certified International Marketing Analyst Course.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

Marketing Analysis is not an easy topic to learn. Participants who want to acquire skills on such a topic need to gain skills from such a platform where they can access a lot of information as well. International Marketing Analyst is a very high-profile job and many big companies across the world look for professionals highly certified with skills and proper training. 

With Vskills, candidates can learn about various topics such as global advertising and promotion, international marketing research, political environment, market-entry, social & cultural environment. 

This Certified International Marketing Analyst Course also helps learners to gain confidence and to deal with outside exposure. Candidates who are recently graduated can gain a lot from this course. Various companies that specialize in marketing hires skilled Certified International Marketing Analysts every now and then. The certificate exam helps candidates to understand the real-life problems which might come once they start working. Such courses are great for self-development and heavy insights for their career ahead. 

The highlights

  • Online learning classes
  • Certificate exam as per convenience
  • Vskills certificate
  • Lifetime access

Program offerings

  • Online self- paced classes
  • Vskills certificate
  • Online exams
  • Free practice test
  • Sample chapters
  • Lifetime access

Course and certificate fees

Fees information
₹ 3,499
  • There is a discrepancy between the fee amounts written on the course brochure and the official website. 
  • The total fee amount for this course is exclusive of GST and taxes. 

Certified International Marketing Analyst Course

Head 

Amount 

The fee amount is given on the Official Website Rs. 3,499 plus other taxes. 
certificate availability

Yes

certificate providing authority

Vskills

Eligibility criteria

Certifying Qualifying Details 

The certificate exam is always taken after the completion of the course. The total marks are 50. The candidates are given 60 minutes to finish the exam and to receive the certificate learners need to acquire 50% of the total marks. There is no negative marking involved in the course. 

What you will learn

Marketing skills

After the completion of this course, candidates will be able to master the following: - 

  • Participants will have core concepts of the basic pricing
  • Learners will have a proper understanding of global advertising 
  • Candidates will have good knowledge of the legal environment
  • Post completion of this course, they will also know all about the world economy

The syllabus

Introduction to International Marketing

  • Marketing: A Universal Discipline
  • Principles of Marketing
  • Management Orientations
  • Benefits of International Marketing
  • Forces Affecting Global Integration and Marketing

The World Economy

  • The World Economy-An Overview
  • Economic Systems
  • Stages of Market Development
  • Income and Purchasing Power Parity
  • Degrees of Economic Cooperation
  • The World Trade Organization and GATT

International Trade Theory

  • Nation Trades With Nation
  • International Trade Theory
  • Commercial Policy
  • International Financial System

International Political Environment

  • The Political Environment
  • Political Risks
  • Indicators of Political Instability
  • Measures to Minimize Political Risk

Legal Environment

  • Legal Systems
  • Common Versus Code Law
  • Branch Versus Subsidiary
  • Business Ethics and Bribery

Social & Cultural Environment

  • Basic Aspects of Society and Culture
  • Analytical Approaches to Cultural Factors
  • Influence of Culture on Thinking Processes
  • Influence of Culture on Communication
  • Culture Values
  • Business Customs
  • Methods of Doing Business

International Marketing Research

  • Marketing Information Requirement
  • Sources of Market Information
  • Formal Marketing Research
  • What Information Is Needed?
  • Marketing Information System
  • Problems in International Marketing Research
  • Other Research Techniques

Segmentation, Targeting and Positioning

  • Global Market Segmentation
  • Global Targeting
  • Global Product Positioning

Market Entry and Expansion Strategies

  • Decision Criteria for International Business
  • Creating a Product Market Profile
  • Decision Model
  • Planning for Global Markets
  • Entry Alternatives
  • Market Expansion Strategies
  • Cooperative Strategies

Competitive Analysis and Strategic Positioning

  • Competition Analysis
  • Global and National Competitive Advantage
  • Other Forces Acting on the Diamond
  • Competitive Advantage and Strategic Models
  • Strategies for Creating Competitive Advantage
  • Strategic Position
  • Competitive Risk Containment

International Product Strategy

  • Products Basics and Categories
  • Product Positioning
  • Product Design Considerations
  • International Product Life Cycle
  • Product Standardization versus Product Adaptation
  • World Product

International Branding and Packaging

  • Introduction
  • Branding Levels and Alternatives
  • Brand Consolidation
  • Private Brand versus Manufacturer’s Brand
  • Single Brand versus Multiple Brands
  • Brand Origin and Selection
  • Brand Protection
  • International Packaging
  • Mandatory Package Modification

Marketing Industrial Products

  • The Volatility of Industrial Demand
  • ISO 9000 Certification: An International Standard of Quality
  • Promoting Industrial Products

International Marketing of Services

  • Introduction
  • Services: How are They Different From Products?
  • Government Intervention in the Trade in Services
  • Marketing Services Globally
  • Services Opportunities in Global Markets
  • Entering Global Markets
  • Market Environment for Business Services

Basic Pricing Concepts

  • Basic Pricing Concepts
  • Environmental Influences on Pricing Decisions
  • Framework for International Pricing Strategy

Dumping and Countertrade

  • Types of Dumping
  • Inefficiency in Transactions Costs

Transfer Pricing and Other Pricing Approaches

  • Transfer Pricing
  • Global Pricing Three Policy Alternatives
  • Price Quotations

Global Advertising

  • Selecting an Advertising Agency
  • Advertising Appeals and Product Characteristics
  • Creating Advertising
  • Global Media Considerations
  • Media Vehicles and Expenditures

Advertising School of Thoughts

  • Standardized International Advertising

Global Promotion

  • Public Relations and Publicity
  • The Growing Role of Public Relations in Global Marketing Communications
  • How Public Relations Practices Differ Around The World
  • Personal Selling
  • Sales Promotion
  • Direct Marketing
  • Trade Shows and Exhibitions
  • Sponsorship Promotion

Channels of Distribution

  • Introduction
  • Direct and Indirect Selling Channels
  • Types of Intermediaries
  • Types of Intermediaries: Indirect Channel

Channel Development & Adaptation

  • Channel Development
  • Channel Adaptation
  • Channel Decision
  • Determinants of Channel Types

A Guide for Developing a Marketing Plan

Physical Distribution & Documentation

  • Modes of Transportation
  • Packing
  • Container
  • Freight Forwarder and Custom House Broker
  • Documentation
  • Shipping Documents
  • Collection Documents

Global E-Marketing

  • Concepts and Definitions
  • Introduction
  • Communications
  • Targeting The Individual Customer: Beyond Segmentation
  • Relationship Marketing
  • Interactivity
  • Speed to Market
  • Living In an Age of Technological Discontinuities
  • New Technologies Change the Rules of Competition
  • Components of the Electronic Value Chain

Sources of Financing and International Money

  • Nonfinancial Institutions
  • Equity Financing
  • Financial Institutions
  • Government Agencies
  • International Financial Institutions / Development Banks
  • International Monetary Fund (IMF)

Negotiating with International Customers, Partners and Regulators

  • The Pervasive Impact of Culture on Negotiation Behavior
  • Differences in Thinking and Decision- Making Processes

Leading, Organizing, and Monitoring the Global Marketing Effort

  • Leadership
  • Patterns of International Organizational Development
  • International Division Structure
  • Geographic Structure
  • Implications for Changing Organizational Structure
  • Global Marketing Management Audit
  • The Global Marketing Audit
  • Setting Objectives and Scope of the Audit
  • Components of the Marketing Audit

The Future of Global Marketing

  • Six Major Changes
  • World Growth
  • The World Economy Dominates

Admission details


Filling the form

To get into this Certified International Marketing Analyst Course, participants are required to follow the steps below: - 

Step 1: - Visit the course webpage to start the process. 

Step 2: - Candidates will find a tab saying ‘Buy Now’ in the above URL. 

Step 3: - After clicking the tab, learners will go to a new page where they need to register themselves using their credentials. 

Step 4: - Now, participants need to login into their accounts through their username and password. 

Step 5: - Choose the desired course and take it to checkout for further processing. 

Step 6: - Learners are required to set up their payment method to make the necessary payment.

Step 7: - After the payment for the fee amount is made and the e- receipt is generated candidates can access the course. 

How it helps

Vskills provides its learners with optimum skills and training in this course. This course is a one-stop destination for candidates who want to get ahead in the marketing industry. This course gives its participants various perks such as e-learning videos, free practice tests, sample questions, study material, online exams,s and lifetime access to the course. After completion of the course, participants also get tagged as ‘Vskills Certified’ in platforms such as Monsterindia.com and Shine.com. 

Certified International Marketing Analyst Course is one of the best courses for candidates who wish to get ahead in the marketing field. It's very affordable and informative as well. Learners can access their certificate exam anytime and from anywhere they want and this is what makes this course the right choice for many candidates hoping to pursue this field. 

FAQs

How will earning Vskills certification help me in my career?

By earning Vskills certification, participants can easily differentiate in today’s market, display their advanced skills, and showcase their talent. 

What are the different topics this course covers?

The different topics this Certified International Marketing Analyst Course cover are international trade theory, global advertising, and promotion, market-entry, segmentation, political environment, etc. 

On what basis do candidates score on the certificate exam?

The certificate exam consists of 50 questions and each question is of 1 mark making the total marks as 50. Candidates will get the benefit of no negative marking in the paper too. 

Can I get a refund later if I change my mind?

For such information and request, participants are required to contact the management team at Vskills. 

In what platforms will I be tagged after the completion of my course?

Vskills will tag its learners across various platforms such as Monsterindia.com and Shine.com 

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