Certified Market Research Analyst

BY
Vskills

Get skilled as a Professional Market Research Analyst with a certificate in Vskills academy and make learning conceptually.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The course is about Market Research Analyst to carry out the research activities in Research with the help of training. The course makes the students learn the extravagant skills that are required for the candidates to maintain and perform the task with ease that reduces the complexity. The main theme of the course is to emphasize the students with core knowledge that a researcher must possess during the research process.

With the growing economic and marketing trends, there is a need for a person who prepares a plan, analyses investigates, makes results, and creates a report to make the information clear and pure to the analyst. With Market Research the current trends in the business can be analyzed and also particular measures are taken for prospering the market without any issues. Therefore there is a need for Market Research Analyst to get prosperities

The course is offered by Vskills academy to train the students in the field of Market Research. The academy is an online learning website containing more than 100+ learners and professionals to make creative learning and practical knowledge to make the path of the students towards conceptual and theoretical knowledge. The academy helps the candidates to get hired in the best companies through job assistance training

The highlights

  • Government certificate 

  • Shareable to all resumes and CVs 

  • Lifetime validity

  • Flexible schedule 

  • Conceptual learning 

  • Course study materials having lifetime access

  • Doubt resolution sessions and industrial impact

  • Job assistance training 

  • Career guidance

Program offerings

  • Hard copy
  • Online
  • Practice test
  • Case study

Course and certificate fees

Fees information
₹ 3,499
  • The total course fee is Rs.3,499 excluding all the taxes

Course NameAmount
Certified Market Research Analyst
Rs. 3,499
certificate availability

Yes

certificate providing authority

Vskills

Eligibility criteria

The programme invites everyone to apply to the course and no particular eligibility criteria are required to apply to the course

Education

No education qualifications are required to take part in the course and any candidate can apply to the course

Certificate qualifying details

The online exam is mandatory and the exam consists of 50 marks and candidate should get 25 marks in the entrance exam to get the certificate

What you will learn

Presentation skills Marketing skills
  • Marketing Research fundamentals, scope, and its objectives for the marketing fields

  • The process and steps that are to be followed in Research analysis

  • The final stage of reporting and presentation to approve the research

The syllabus

Marketing Research

  • Role of Research

  • Hiring Outside Agencies

  • Marketing Research Management

  • Application of Marketing Research

  • Qualities of a Marketing Research Manager

  • Introduction

  • Marketing Research Function

  • Application of Marketing Research

Market Research process

  • Determining Sampling Design and Sampling Size

  • Evaluation and Control of Marketing Research

  • Choice of Research Design

  • The Research Process

  • Formulating the Research Problem

  • Preparing the Research Report

Scientific Method and Research Design

  • Causal Designs

  • Types of Research Design

  • Causal Inference Studies

  • Scientific Method

  • Research Design

  • Method of Agreement

Research and Data Objectives

  • The Research Plan

  • Specifying Data and Acquisition Methods

  • Research Objective

Research Communication

  • Factors in Decisions on Media

Primary Data Collection

  • Interviewing

  • Survey

  • Using Diaries

  • Collection of Primary Data

  • Questionnaire Design

  • The Role of Focus Groups

Secondary Data Collection

  • Compatibility of the Data with Secondary Analysis

  • Reporting of original and secondary

  • Methodological and ethical considerations

Sampling and Hypothesis

  • Some Basic Terms

  • Bases of stratification

  • Determining the Sample Size

  • Data Basics

  • Statistics Basics

  • Determining the Sample Size

  • Types of Sample Designs

  • Measurement Systems

Data Processing and Analysis

  • Data Editing

  • Tabulation

  • Data Preparation

  • Data-Processing Methods

  • Data Validation

  • Coding

Multivariate Data Analysis

  • Cluster Analysis

  • Correspondence Analysis

  • Neural Network Models

  • Multivariate Analysis (MVA)

  • Factor Analysis

  • Neural Network Mod

  • Regression Analysis

Forecasting Methods

  • Decomposition method

  • Forecasting Basics

  • ARIMA Model

  • Decomposition method

Presentation and Report writing

  • Types of Reports

  • Principles OD Report Writing

  • Role of the Report

  • Contents of the Report For Executives

Ethical Issues in Marketing Research

  • Ethical Issues Relating to the Ethical Treatment of Researchers

  • Ethical Issues in Marketing Research

  • Ethical Issues Involving the Treatment of Respondents

Sales Analysis and Forecasting

  • Methods of Estimating Demand

  • Sales Analysis and Forecasting

  • Market Potential

Advertising Research

  • Importance of Advertising

Market Segmentation ad Brand Positioning

  • Limitations of Psychographic Segmentation

  • Market Segmentation

Export Marketing research

  • Problem s in Export Marketing Research

  • Use of Secondary Data (Or Desk Research)

  • Export Marketing Research Why Export?

Admission details


Filling the form

The following steps are to be followed by the candidates to get enrolled in the programme:

Step-1: Candidates should visit the programme website using the link given below:

https://www.vskills.in/certification/marketing/market-research-certification

Step-2: Candidate should click the ‘buy now’ option and the item is placed in the cart and candidate should sign up 

Step-3: The candidate will be taken to the payment gateway and the fee is paid online. The transaction script must be kept safe

Step-4: The candidate will be notified about the admission and the admission is successful

Evaluation process

Candidates should qualify for the entrance exam conducted by the academy and the exam is mandatory to attend and get qualified to get the certificate. The entrance exam is conducted online mode and the duration of the exam is 1 hour. There will be 50 questions in the entrance exam and the candidate should get a minimum of 50 percent, it means 25 marks out of 50 to get qualified in the exam. No negative marks will be considered in the exam.

How it helps

The programme makes the candidate learn from the fundamentals of marketing research to the method of reporting so that candidates can learn all the basic applications of core in the initial stage. This learning will be very useful in workplaces. The learning type of candidates encourages conceptual, theoretical, and practical knowledge as well. The faculty in the academy are professional, experienced, and possess extravagant skills

The programme offers course study materials to the candidates that have free access and are available in both soft copy and hardcopy of the content. These study materials are useful to the candidates during the preparation of the entrance exam. Besides programme offers unlimited practice assessment tests for the candidates to get practiced in the entrance exam and it helps to get the certificate

The candidate will get a certificate that is approved by the government and it has lifetime validity. The certificate adds career value to the candidates during the hiring process. After the completion of the training candidate will be given job assistance training and the candidate is trained with skills required by the company. The training makes the candidate capable to expose skills that the company expects from the candidate.

FAQs

How many days will it take to complete my programme?

There is no particular time to complete the course. But the candidate should complete the course not less than 1 year.

Can I pay the fee in cash?

Not all the functionalities of the programme are done online. Therefore fee payment should also be done online

How many guides will be there for the candidate?

Since the programme is an online programme a guide will manage per batch and no personal mentors are available for each candidate

What type of questions will be asked in the entrance exam?

The questions will be asked from the course itself and no questions will be asked from the external syllabus.

Can I apply to the internship and online learning simultaneously?

No, the Candidate should first apply to the course and later on, after the course completion candidate can apply to the internship using the course certificate

Will I incur any additional fees other than the first time fee?

No, the candidate will get all for free of cost except for the fee in the exam. Other than that candidate will get all of them for free like job assistance training, course study materials

What are the timings of the classes?

There are no particular timings for the programme and candidate can fix their flexible schedule

Can I get any number of certificates at a time?

Yes, the candidate can apply to any number of courses simultaneously and can get any number of certificates at a time.

Can I continue the course for as many years as I can?

No, the Candidate will be given only one year to complete the course and after that one-year candidate account will be deactivated

Can my achievements be kept on the website?

Yes, candidate's achievements will be visible in their profile in the achievements session and each candidate will be given a unique ID

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