Certified Product Management Professional

BY
Vskills

Enroll in the Vskills Certified Product Management Professional online programme and become a master in product design and product management.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

An intensive product management programme, the Certified Product Management Professional training course is a practical certification, specially designed to teach core product management concepts and skills in the industrial context. The curriculum covers all the key concepts such as Market Analysis, Competitor Analysis, User-Centered Design, Usability Testing, and more. 

Upon successful course completion, you will become an expert in the modern tactics and techniques necessary to manage and deploy the new and existing products.

The Certified Product Management Professional certification course equips job aspirants, working professionals and students with vital management skills and concepts. This helps to develop a holistic vision of the product management paradigm via diverse analytics and marketing. The programme provides you with ample e-learning and hard copy study material so that you have everything covered before undertaking the certification test.

Moreover, Vskills also provides you with a course completion certificate post-certification exam, which you can display on your CV and employment platforms.

The highlights

  • Vskills certified tag for Monsterindia
  • Government certificate
  • Call-back availability
  • Vskills approved label for Shine
  • Free sample tests
  • Lifetime access to learning materials
  • Certificate valid for a lifetime
  • Career benefits

Program offerings

  • Government certificate
  • Vskills tag
  • Lifetime validity on course completion certificate
  • Lifelong access to course materials
  • Free sample tests

Course and certificate fees

Fees information
₹ 3,499

You can make the fee payment using net banking, debit card, or credit card. Vskills accept Amex, VISA, or Master cards, as well as all debit cards from Indian Bank. Here are the fee details for enrolling in Vskills’ Certified Product Management Professional online programme:

Course Name

Fees

Certified Product Management Professional

Rs.3,499

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

The online Certified Product Management Professional course is an ideal fit for graduates and students who wish to excel in product management. Moreover, it will also be beneficial to job seekers who are looking for employment in the product design, marketing, or product management department of reputable companies. Lastly, the course also allows working professionals to take on better and demanding roles, with higher pay packages.

Eligibility criteria

This course has no eligibility requirement, and hence, is available to anyone interested in becoming a certified product management professional.

To pass the Certified Product Management Professional certification, you will have to register, appear for, and clear the final certification test. Vskills provide ample study material along with many free practice tests to assist you in your preparation.

What you will learn

Knowledge of product management

After acing the certification test for the Certified Product Management Professional online programme, you will gain expertise in topics like:

  • Product management, its basics, product life-cycle, its stages, and necessary skills
  • Market analysis, its importance, and various strategies to implement market research
  • Competitor analysis, its essence, and multiple techniques for effective analytics
  • Product Definition and Product Design
  • The different user-centered design principles, prototyping, and product analytics
  • Basics of user engagement and product marketing
  • Minimum viable product

The syllabus

Product Management Basics

  • Stages of Product Management
  • What is Product Management?
  • Product Manager Role
  • Product Manager Skills
  • The Product Life Cycle
  • What is a Product?

Product Strategy - Market Analysis

  • Defining Product Strategy
  • Market Targeting
  • Branding
  • Kano Model Analysis
  • Marketing Research
  • Market Positioning
  • Market Segmentation

Competitor Analysis

  • The BCG Matrix
  • What is the Competitor Analysis?
  • Environmental Analysis
  • SWOT Analysis
  • Value Chain Analysis
  • Pestle Analysis

Product Definition - User Requirements Research

  • User Requirements
  • Organisational Buying
  • Voice of Customer (VOC)
  • Major Psychological Processes
  • Customer Data Analysis and collection
  • Focus or User Groups
  • Factors that influence consumer behaviour
  • Specifying the Product Definition
  • Decision Making for the Product Definition
  • The Consumer Buying Decision Process
  • Conducting User Interviews

Product Design - User-Centered Design

  • Introducing user-centred design (UCD)
  • The User-Centered Design Process
  • The User-Centered Design and Agile
  • UCD Principles
  • ISO 9241 – Human-Centered Design Principles
  • UCD Characteristics

Product Design – Prototyping

  • What is a mockup?
  • Prototype vs Techniques and Components
  • What is a prototype?
  • What is a wireframe?
  • Prototype Categories
  • Why to Prototype?

Product Development

  • Performing Affinity Mapping
  • User Personas
  • Scenarios
  • Creating Storyboards
  • Product Requirements Document or PRD
  • User stories

Product Testing - Usability Testing

  • Best Practices for Usability Testing
  • Conducting a Usability Test
  • Planning a Usability Test
  • Heuristic Evaluation
  • Pilot Usability Moderation and Test
  • Usability Testing Methods
  • Usability Testing Types
  • Usability Testing Basics

Minimum Viable Product

  • Developing Minimum Viable Product
  • MVP Benefits
  • Validating Minimum Viable Product
  • Product / Market Fit
  • Purpose of MVP
  • Minimum Viable Product Basics
  • MVP Elements

Product Marketing

  • User Engagement
  • Product Marketing Strategy
  • How to Market a Product
  • Growth Hacking
  • Pricing Concepts
  • Need for Product Marketing
  • Product Marketing Basics

Product Analytics

  • Product & Engagement Analytics
  • Multivariate Testing
  • Funnel and Segmentation Analysis
  • Cohort Analysis
  • Google Analytics
  • Web Analytics
  • A/B Testing

Admission details

Step 1: To take admission in the Certified Product Management Professional online course, start by checking Vskill’s official website https://www.vskills.in/certification/

Step 2: On the homepage, type in the course name “Certified Product Management Professional” in the search bar found on the top.

Step 3: Once the course page opens, locate the ‘Buy Now’ option to enrol in the programme. You can find the prompt on the top and bottom of the page.

Step 4: You will be redirected to a payment mode gateway. Choose your desired mode and pay the fee as specified. 

Step 5: After completing the purchase, you will get access to the LMS, from where you can start your certification exams preparations right away.


Filling the form

You need not fill a separate course application form for enrollment. Registering through your credentials and making the fee payment will suffice.

Evaluation process

To earn the certificate for the Certificate Product Management Professional programme by Vskills, you must qualify the course-end online test. Vskills conducts this hour-long exam which comprises 50 questions.  You must score 50% of the total marks, i.e., 25 out of 50 to pass and receive the certificate. You can appear for the exam within a year of ordering the course.

How it helps

Vskills’ Certified Product Management Professional online course enables you to improve your career prospects in the field of product design and management. The certification empowers you to acquire the much-coveted skills valued by the industries, along with granting you the ability to take on any product management role that you desire.

Also, Vskills provides you with a government certification, which you can showcase on Monster India, Shine, and other employment platforms.

FAQs

How will the certification help me?

Vskills certification will help you build on the areas which you are already quite proficient in. That’s why they recommend you to choose a certificate which best suits your area of interest. Vskills has a plethora of certification courses aligned to various industry verticals.

When are the results declared?

You will receive your result immediately after attempting the certification test.

When will I receive the course completion certificate?

After passing the test, you will get the hard copy of your certificate within 7-10 business days. A link to the soft copy of the certificate will also be sent to your email inbox within 1-2 working days.

Is the material you provide sufficient to pass the test?

The hard copy and soft copy of the study material provided by Vskills is sufficient to help you score high on the certification test. You can also refer to any other sources on the topic for further knowledge.

Does Vskills provide any practice tests?

Yes, Vskills provides free practice tests, samples questions, and other online tutorials to aid you in your exam preparation.

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