Certified Public Relations Officer

BY
Vskills

This certification course will hone your Public Relations strategy and tactical skills and help you become a competent Public Relations officer.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The job of a Public Relations Officer is primarily to build relationships between the organisation that they are working for and the target audience. The role also includes image building, generating awareness about the policies and procedures of the organisation or the person one is working for, goodwill creation, etc. And, all of this is covered under the Public Relations online course.

The Certified Public Relations Officer programme offered by Vskills will enhance a candidate's relation evaluation, policy and procedure identification, and matching of an organisation with the public interest as well as public awareness generation skills. 

The course covers topics such as the purpose of communication, duties, and responsibilities of a Public Relations Officer, customer relation programme, vendor relationship management, and more.

In addition to a comprehensive curriculum, Vskills also offers lifelong access to e-resources, a government certification, free practice tests and more for your benefit. After the completion of the Certified Public Relations Officer online course, you can seek a job in companies like Avian Media, Oracle India, and many more.

The highlights

  • Lifelong e-learning access 
  • Government certification 
  • A hard copy of the study material
  • Certification valid for life 
  • Free Practice Tests 
  • “Vskills Certified” tagging on Monsterindia.com 
  • A hard copy of the study material
  • “Vskills Certified” tagging on Shine.com

Program offerings

  • Lifelong e-learning access
  • A hard copy of the study material
  • Certification valid for life
  • “vskills certified” tags
  • Free practice tests
  • Government certification

Course and certificate fees

Fees information
₹ 3,499

The fee for the Certified Public Relations Officer programme can be paid online through net banking, credit, or debit card. The details are as follows:

Certified Public Relations Officer fee details

Course Name

Fee Details

Certified Public Relations Officer

Rs. 3,499

Total fee

Rs. 3,499

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

The following profiles can benefit from the Public Relations Officer certification course:

  • Media Relation professionals 
  • Government Public Relations professionals
  • Public Relations professionals
  • Corporate Communicators

Eligibility criteria

Candidates will be eligible for the Public Relations Officer certification only if they pass the certification exam after completing their course with a minimum of 50 per cent. It is an online exam which Vskills conducts. You can schedule it over the Vskills portal according to your convenience.

What you will learn

Public relations skills

After the completion of the Certified Public Relations Officer programme you will become adept in:

  • Integrated marketing communication and marketing PR
  • Establishing and maintaining investor relation
  • Designing corporate social responsibility campaigns
  • Strategic planning for Public Relations
  • Establishing and maintaining good customer relation
  • Establishing and maintaining a strong corporate image
  • Maintaining vendor, dealer and investor relation
  • Set-up and preserve employee Public Relations
  • Corporate identity management
  • Understanding the ethics of Public Relations
  • Comprehending the functioning of Public Relations agency

The syllabus

Public Relations Officer

  • Functions of Public Relations
  • Fundamentals and Emergence
  • Strengths of a Public Relations officer
  • The emergence of Public Relations
  • Duties and Responsibilities of a Public Relations officer
  • Public Relations in India

Communication and Public Relations

  • Purpose of Communication
  • Definition
  • Elements of Communication
  • Barriers to Communication
  • The Seven C’S of Communication
  • Overcoming Communication Barriers

Strategic Planning for Public Relations

  • Communication Plan Strategy
  • Formative Research
  • Evaluation of Impact
  • Communication Plan Tactics

Negotiating Skills and Public Relations

  • Negotiation Styles
  • Negotiation Process
  • Negotiation Tactics

Marketing PR and Integrated Marketing Communication

  • Introduction
  • MPR Roles
  • Goals of Marketing Public Relations
  • Integrated Marketing Communication
  • Advertising’s part within the Marketing Program
  • Importance of IMC
  • Advertising’s within the Communication Mix
  • Publicity and Public Relations
  • Other Ways of Communications
  • Barriers to IMC

Dealer Relation

  • Company Outlook towards Dealers
  • Communicating to the Dealers
  • Objectives of Dealer Relation
  • Dealer’s View of A Company
  • Manufacturer’s Support to Dealers

Customer Relation

  • Total Customer Satisfaction
  • New Customer
  • Consumer Movement in India
  • Maintaining Good Customer Relation
  • Customer Relation Programme
  • Customer Relationship Management (CRM)

Vendor Relation

  • Vendors’ Expectations
  • Vendor Relationship Management (VRM)
  • Vendor Relation Objectives
  • Buyer Company Expectations
  • Public Relations for Vendors

Investor Relation

  • Introduction
  • Communications for investors
  • Role and Responsibility
  • India Scenario
  • Investor Relation Objectives

Employee Public Relations

  • Introduction
  • House Journal
  • Successful Employee Relation
  • Communication Media for Employee Public Relations
  • Employee Expectations
  • Problems Management Faces

Media Relation

  • Introduction
  • Public Relations Assistance to Media
  • Holding a Press Conference
  • Media Relation Norms
  • Building Relation With Media
  • Press Conference

Corporate Image

  • Introduction
  • Maintaining Corporate Image
  • Corporate Image influences
  • Launching a Corporate Image
  • Strong Corporate Image
  • Image Management Process

Corporate Social Responsibility (CSR)

  • Introduction
  • Community Expectations
  • Communication Media for CSR
  • Indian Perspective
  • Objectives of Community Relation

Corporate Identity Management

  • Introduction
  • Developing a Corporate Identity
  • Corporate Identity Mix
  • Undergoing Change

Event Management

  • Introduction
  • Classification of Events
  • Objectives of Special Events
  • Organising an Event

Government Public Relations

  • Introduction
  • Government PR Problems
  • Objectives of Government PR

Public Relations and Crisis Management

  • Introduction
  • Crisis Management
  • Types of Crisis

Public Relations and Lobbying

  • Introduction
  • Major Lobbies of India
  • Lobbying in America
  • PR Role in Lobbying

Public Relations Agency

  • Introduction
  • Functions of PR Agency
  • Objectives of the PR Agency
  • Agency Structure
  • Selection of A PR Agency
  • Agency Evaluation or Audit

Ethics and Public Relations

  • Introduction
  • ASCI Code
  • Legal Aspects

Admission details

  • Visit the “Certified Public Relations Officer” course page on the official website of Vskills.
  • Find and click on the “Buy Now” button on the top half of the course page.
  • Register by filling in your details like name, phone number, country, etc.
  • Login using your email ID and password.
  • Make the payment for the course fee.

Evaluation process

After completing the Public Relations officer certification training programme, you will have to appear in the online certification exam and score at least 50 per cent marks, i.e. 25 marks out of 50. The total time allotted is 60 minutes, and there will be no negative marking. You can view your result immediately after appearing for the exam. You will receive your certificate by post in 7-10 days and through the mail in 3-5 days.

How it helps

The Public Relations strategy and tactical skills acquired from this course will help you stand out in the immense competition in the industry. Completing the Certified Public Relations Officer course by Vskills will make you eligible to work as a PR personnel in companies like Oracle India, Hyundai India, Avian Media, GE, Ritz-Carlton India, and many more.

FAQs

Will the students receive study material resources for the course?

Yes, the students will be provided with a hard-copy of the resources.

How do I learn more about the Certified Public Relations Officer programme?

You can learn more about this course by contacting Vskills’ customer support by requesting a callback or leaving a message on their official website. Or you can email at info@vskills.in.

What is the duration of the exam?

The certification exam will be for 60 minutes.

What is the maximum I can score in the certification exam?

You can score a maximum of 50 marks in the exam.

What opportunities will one get after completing this course?

One can work as a PR professional in companies like Oracle India, Hyundai, etc, after completing the Certified Public Relations Officer course.

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