Certified Services Marketing Manager

BY
Vskills

Learn crucial and important concepts in services marketing by pursuing Certified Services Marketing Manager course by Vskills.

Mode

Online

Fees

₹ 3499

Quick Facts

particular details
Medium of instructions English
Mode of learning Self study
Mode of Delivery Video and Text Based

Course overview

The Certified Services Marketing Manager course Vskills imparts skills and knowledge to all its participants in various areas like Market research, MIS, Market Segmentation, Pricing, Customer protection law, Marketing Management, CRM, Service strategy, International marketing service failure, and recovery. This course provides knowledge to the candidate on various jobs that are available in the market and improves the job opportunity by upgrading the candidate’s skills and potential.

This course covers several traditional concepts in Marketing like external marketing, internal marketing, and International marketing. 

This course describes various case studies in banking, hospital, tourism, transport, and educational services. It also speaks about various acts like the Consumer protection act and the RTI act. This course is for professionals and graduates who are striving to excel in the marketing field. It also suits the need of the already employed workers who are looking for further progression in their careers. This certification provides career opportunities for its candidate in India and the Overseas market.

The highlights

  • Hard & Soft Copy of Materials
  • Video Tutorials
  • E-learning
  • Lifelong valid certificate
  • Unlimited platform access
  • Government certificate
  • Tags in shine.com and monsterindia.com 

Program offerings

  • Practice tests
  • Mock tests
  • Hard and soft copy of lecture notes
  • Video tutorials

Course and certificate fees

Fees information
₹ 3,499

The fee details of the Certified Services Marketing Manager course by Vskills is mentioned below

  • The candidate has to pay a fee of  Rs.3499 to join this course

The fee structure for the course is given below

Course Name

Amount

Certified Services Marketing Manager

Rs.3,499

certificate availability

Yes

certificate providing authority

Vskills

Who it is for

The Certified Services Marketing Manager course by Vskills is specially designed for candidates like

  • Managers
  • Businessmen
  • Workers in Management fields
  • Job seekers in marketing departments

Eligibility criteria

Certification Qualifying Details

The online course in Certified Services Marketing Manager by Vskills is followed by an online test. There will be 50 multiple-choice questions (MCQs) in the test. Each question carries 1 mark. The candidate has to score at least 50 percent marks to pass the test. There is no negative mark for wrong answers.

What you will learn

Marketing skills

After completing the course the participant would gain knowledge in various domains of Marketing.

  • Strategies involved in International, Internal and External Marketing
  • Management of customer relationship and Consumer behaviour
  • MIS and Market research
  • Understanding case studies related to Marketing Management

The syllabus

Introduction to Services Marketing

  • Service Basics and Differences with Goods
  • Service Characteristics 
  • Growth and Career Opportunities

Marketing Management

  • Marketing Basics 
  • The Value Proposition
  • Marketing Philosophies and Challenges 
  • Marketing Planning and Tasks

The Marketing Environment

  • Micro and Macro Environment 
  • Indian Industrial Policy of 1991

Services Sector Enterprise

  • Operational Characteristics 
  • Service Tax

Consumer Behavior

  • Indian Consumer Basics 
  • Consumers Expectations and Psychological Factors
  • The Purchase Decision Process

MIS and Market Research

  • MIS Basics and Role 
  • Marketing Research Methods
  • Online Marketing Research

Services Strategy

  • Strategic Planning Process
  • Market-oriented Strategy 
  • Corporate Strategy and Social Responsibility

Market Segmentation

Segmenting Consumers

Segmentation Criteria 

Segmentation Customization and Stages

Addressing the Competition

  • Competition Types 
  • Competition Analysis
  • Competition Strategies

Demand Management

  • Demand Patterns
  • Demand Forecasting 
  • Demand Management

The Service Package

  • Customer Value Hierarchy 
  • Success Factors

Service Branding

  • Service Branding Basics and Benefits 
  • Brand Equity and Positioning

Visual Merchandising

  • Physical Evidence 
  • Visual Merchandising

Pricing

  • Influencing Attributes 
  • Pricing Approach and Strategies

Distribution

  • Service Distribution 
  • E- Retailing

Internal Marketing

  • Internal Marketing Objectives and Strategies
  • Employee Development
  • Internal Marketing Challenges

External Marketing

  • External marketing Need and Basics
  • Communication Campaign
  • Success Factors

Interactive Marketing

  • Customer Interaction and Roles 
  • Service Interaction Process 
  • Enhancing Customer Participation 

Service Quality Management

  • Service Quality and Determinants
  • Services Quality Process and Audit
  • Service Excellence

Service Failures and Recovery

  • Customer Grievances
  • Complaint Management
  • Service Recovery
  • Measuring Satisfaction

Customer Relationship Management

  • CRM Basics and Benefits
  • CRM organization and Interaction
  • E-CRM

International Marketing

  • International Market
  • Trade Barriers and WTO
  • International Marketing Programme

Consumer Protection in Services

  • Consumer Expectations and Concerns
  • Consumer Protection Act and NCDRC 
  • Service Disruption
  • RTI

Case Studies

  • Banking Services
  • Transport Services
  • Hospital Services
  • Educational Services
  • Tourism Services

Admission details

The registration process for the Certified Services Marketing Manager course by Vskills is given below:

Step 1: Visit the below link https://www.vskills.in/certification/marketing/services-marketing-certification.

Step 2: After visiting the webpage, click ‘BUY NOW’

Step 3: Enter valid e-mail Id and password. If you are a new user click register.

Step 4: Enter the Account details

Step 5:  Now click ‘REGISTER’

Step 6:  Enter the required payment details and proceed

Step 7: At last confirm the order

Evaluation process

The Certified Services Marketing Manager course by Vskills is followed by an online test. The participant has to score at least 25 marks out of 50 to get certified by Vskills.

How it helps

The benefits of the Certified Services Marketing Manager course are many. This course by Vskills provides job opportunities to all its participants by providing knowledge and skills in services and marketing fields. The certificate from Vskills increases the employment of the candidate as the academy itself shares the profiles of the candidate who passes the test which is conducted by them. This course teaches the crucial concepts in the Management domain. The certificate provided at the end of the course is given by the government and it is valid for a lifetime.

The contents of the course can be accessed by the participant throughout their life. The test time and location are very flexible as the test is online and the participant can take the test at any time from any place. Candidates who are certified are provided with job opportunities in big companies like Accenture, Philips, Fortis, IBM, Info Edge, and HCL. This certificate from Vskills provided a great opportunity for the participants to improve their knowledge in the domains where they are not previously educated. In addition to this, the certification from this course yields Tags on various platforms like shine and monster India. 

FAQs

What are all the companies that hire Services Marketing Manager from Vskills?

The Services Marketing Manager is in great demand these days. The certified candidates from Vskills can find jobs in Fortis, IBM, HCL, Info Edge, Philips, Accenture, and other private and public companies.

What are the benefits of the course?

This course adds value to the CV of the participant. This increases employment opportunities. It provides tags in shine and monster India. This course improves the knowledge of its participants.

Can the candidate reschedule the examination?

Yes, the candidate can reschedule the exam if required. The candidate has to pay an additional fee for rescheduling the examination.

What kind of certificate would be provided?

Both hard and soft copies of the certificate will be provided. The hard copy of the certificate reaches the candidate within 10 days and the soft copy will be available in the portal within 2 days after completion of the test.

What is the minimum and maximum duration for the completion of the course?

There is no minimum and the maximum duration for the course. The test has to be taken within a year starting from the day of enrolment. The course contents can be accessed lifelong.

Is there any minimum qualification for registration?

No, anyone who is interested can take up this course. This course is for anyone from day to day workers to senior managers.

Are the study materials provided?

 Yes, the study materials are provided. The hard copy of the study materials reaches in 7 to 10 days. Access to e-learning and Online videos are also provided.

What is the pass mark of the test and what is the duration?

The candidate has to secure 50 percentage marks to pass the test. The duration of the test is 60 minutes(1 hour).

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