Marketing Courses After 12th - Eligibility, Duration, Colleges

Marketing refers to the practice of companies or corporations promoting the buying and selling of a product or service. It includes the advertising, selling, and distribution of final products. Marketing is a way of promoting business and improving profits. The courses in marketing help students learn various concepts of marketing strategies, practices, and new marketing management methods.

Marketing courses also cover concepts such as advertising, segmentation, positioning, sales, and customer relationship management. Marketing plays a significant role in a company's image, so it is becoming an increasingly popular course among students these days.

See also: Business Management Courses After 12th

List of Marketing Courses After 12th

If candidates are interested in marketing studies after completing their 12th grade, we have multiple courses at various levels. The following table compiles some of these courses, their provider name, and duration.

(Note: Data has been collated by team Careers360)

BBA Digital Marketing

BBA in Digital Marketing teaches strategies for engaging customers through a wide variety of digital channels. It provides a comprehensive overview of the process of planning and executing digital marketing campaigns that promote products and services on popular search engines and social networks.

These digital marketing courses after 12th course provide a solid grounding in digital aspects of marketing, such as technology platforms, SEO/SEM, social analytics, digital advertising landscape, and ways to communicate with customers via new media.

Duration – For such digital marketing courses after 12th, the duration is three years.

Eligibility – A student must have studied any stream with a minimum of 50 per cent in 10+2.

Career Options - You can be employed as an SEO executive, social media manager, digital marketing strategist, marketing analytics executive, or content marketing strategist in government and private organisations.

Salary – The initial salary can range between Rs. 30,000 to Rs. 35,000 per month.

Premier Institutes – UPES - Dehradun, Presidency University - Bangalore, Ajeenkya DY Patil University - Pune.

BBA Marketing

The course provides students with traditional as well as modern approaches to the field of marketing that will help them solve marketing problems in the real world. Anyone can take up such marketing courses after 12th, commerce students included. In this specialisation, students gain an understanding of topics such as rural marketing, digital marketing, and social media marketing.

Duration – The duration of the course is three years.

Eligibility – A student must have studied any stream, preferably commerce with a minimum of 50 per cent in 10+2.

Career Options - You will be employed as a Sales and Marketing Officer, Business Development Executive, Marketing Communications Manager, and Market Research Analyst.

Salary – The initial salary can range between Rs. 30,000 to Rs. 40,000 per month.

Premier Institutes – UPES - Dehradun, Presidency University - Bangalore

B.Com Marketing Management

Marketing management is the process of identifying markets and gaining, maintaining, and growing customers by delivering, creating, and communicating values. BCom in Marketing Management focuses on the theory and practice of marketing management, such as research, consumer behaviour, sales management, quality management, law and ethics, and advertising.

Duration – For such marketing management courses after 12th, the duration is three years.

Eligibility – A student must have studied commerce with a minimum of 50 per cent in 10+2.

Career Options - You can be employed in banks, logistics companies, financing and stock exchange companies as marketing managers, performance marketing consultants, business development executives, marketing communications managers, and sales managers.

Salary – The initial salary can range between Rs. 18,000 to Rs. 22,000 per month.

Premier Institutes – Pandit Deendayal Energy University - Gujarat, KD college of commerce and general studies - Kolkata, MOP Vaishnav College for Women - Chennai.

See also: Career Options After 12th Commerce

B.A Marketing Management & Retail Business

Marketing Management and retail business deal with selling goods or merchandise in small or individual lots to a customer at a fixed location, such as a department store, boutique, kiosk, or via the mail, for direct consumption. This course covers subjects like principles of marketing, retail business, retail management, and strategic management.

Duration – The duration of this marketing management courses after 12th course is three years.

Eligibility – A student must have studied any stream with a minimum of 50 per cent in 10+2.

Career Options - You can be employed as an advertising manager, marketing coordinator, brand manager, project manager, or retail leasing executive.

Salary – The initial salary can range between Rs. 12,000 – Rs. 15,000 per month.

Premier Institutes – College of Vocational Studies - New Delhi, Dr. Harivansh Rai Bachchan Mahavidyalaya - Uttar Pradesh

See also: Diploma Courses After 12th Commerce

Diploma in Marketing Management

The diploma course focuses on marketing management and its related disciplines. The main areas covered are market analysis, market research, consumer behaviour, creating marketing strategies, branding, and product management. Students from all backgrounds can take up such a diploma in marketing management after 12th.

Duration – For such a marketing manager course after 12th, the duration is one year.

Eligibility – A student must have studied any stream with a minimum of 50 per cent in 10+2.

Career Options - You can be employed as an advertising manager, branding manager, project manager, or market researcher.

Salary – The initial salary after completing a diploma in marketing after 12th can range between Rs. 8,000 – Rs. 10,000 per month.

Premier Institutes – NMIMS - Mumbai, IGNOU - New Delhi.

Related: Best Diploma Marketing Management Colleges in India

Certificate Course in Marketing Management

This course focuses on principles of marketing management, market research, consumer behaviour, and other elements of sales management. This course will give you a basic understanding of the fundamentals of marketing management.

Duration – For such marketing courses after 12th, the duration is six months.

Eligibility – A student must have studied any stream with a minimum of 50 per cent in 10+2.

Premier Institutes – Welingkar Institute - Mumbai.

See also: Online Marketing Management Courses & Certifications

Other Marketing Certificate Courses After 12th

If students do not want to enrol in a degree or diploma-level marketing course, then they can opt for certification courses. These certificates focus on providing relevant skills training in a short time. Certification courses can be available in online as well as offline mode.

These were the various marketing courses after 12th that are available to students. Students from all backgrounds can take up such marketing courses after 12th. We hope you all the best in your search and study.

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