B.A. Public Relations: Course, Fees, Admission, Eligibility, Syllabus, Scope

B.A. Public Relations: Course, Fees, Admission, Eligibility, Syllabus, Scope

Edited By Soumi Roy | Updated on Nov 29, 2024 07:03 PM IST | #B.A.

BA Public Relations is a three-year undergraduate degree programme. Students will gain knowledge for developing business relations. The course is in the field of Public Relations and teaches candidates to create marketable company images, write press releases, and communicate with the media.

Students interested in pursuing the BA Public Relations degree must complete their 10+2 education from a recognised board in India. One of the popular entrance examinations that is required for BA courses in India is CUET UG. One of the Top BA Public Relations colleges is the Delhi School of Communication, New Delhi.

This Story also Contains
  1. BA Public Relations Course Highlights
  2. BA Public Relations Eligibility Criteria
  3. BA Public Relations Admission Process
  4. Top Entrance Exams for BA Public Relations
  5. Cutoff for Top Colleges
  6. Skills Required for BA Public Relations
  7. Syllabus of a BA Public Relations
  8. Scope of BA Public Relations
  9. Career Options after BA Public Relations
  10. Benefits of studying BA Public Relations
  11. Salary after BA Public Relations
  12. List of Top BA Public Relations Colleges in India along with Fees
  13. Top Private BA Public Relations College in India with Fees

BA Public Relations course opens up various career opportunities for the students, they can work as a Public Relations Manager, PR officer, and Customer Service Manager. The average BA public relations salary in India is Rs. 7 Lakhs per annum, depending on the company and the experience of the candidates.

BA Public Relations Course Highlights

ParticularsValues

Course Name

BA Public Relations

Course Type

Undergraduate

Course Duration

3 years

Academic Session

Semester Based

Eligibility Criteria

10+2 from a recognised board

Admission Process

Direct Admission/ Merit Based

Average Salary

Rs. 7 Lakhs per annum

Career Options after the course

Public Relations Manager, Public Relations Specialists, Media Relations Officer, Communications Officer, and Research Analyst

Top Recruiters

Genesis Burson-Marsteller, Adfactors PR, Edelman. MSLGroup India, The PRactice

BA Public Relations Eligibility Criteria

Just like in every other course, eligibility criteria play a very important role in the admission process of the BA Public Relations course. Applicants can check the eligibility for a BA Public Relations course on the website of the course, and also on the programme brochure. We have mentioned below the eligibility requirements:

  • Applicants are advised to meet the eligibility criteria of the BA Public Relations course before applying for admission to their desired institute.
  • Students must have successfully cleared their 10+2 grade with a minimum aggregate score of 50 percent from a recognised educational board in India. The minimum aggregate score required by the colleges may vary as per the admission policy of the institute.
  • They also need to appear for the CUET UG entrance examination which is one of the most popular and important entrance examinations required by many institutes in India for the BA course.

BA Public Relations Admission Process

Students applying for the BA Public Relations course are advised to follow the admission process carefully. The admission process for a BA Public Relations course includes entrance examinations such as CUET UG or as per the requirement of the college. Some institutes in India conduct their admission tests such as personal interviews, group discussions, or aptitude tests.

  • Students need to follow the admission process of the BA Public Relations course carefully. They can check the admission details on the official website of the desired institute.
  • Candidates can apply for the course by either filling out the application form or by directly applying for the entrance examination.
  • They need to appear for the required entrance examination as per the need of the institute such as CUET UG which is required by most of the institutes in India for the BA degree programme.
  • Once clearing the entrance examination, they are eligible for admission to their preferred institute.
  • To conclude the admission process, they must pay the fees as per their course and submit all the required documents.

Top Entrance Exams for BA Public Relations

Students aspiring to pursue a BA Public Relations course need to successfully clear the required entrance examination and meet the cut-off as per the entrance examinations. Many institutes in India require the score of CUET UG for BA degree programmes at various specialisations. Listed below is the top entrance examination for a BA Public Relations course.

CUET UG: Common University Entrance Test (UG) popularly known as CUET UG is a national-level entrance examination for various undergraduate programmes including BA. The exam is conducted by the National Testing Agency (NTA) in online mode. Listed below are some important pointers about the CUET UG exam.

Cutoff for Top Colleges

Cutoffs are specified by each institute once the admission process starts, to get admission to the desired course, candidates must meet the cut-off defined by the institute. The cut-off depends on the difficulty level of the entrance examination, the number of candidates appearing for the entrance exam, and the institute's reputation.

Skills Required for BA Public Relations

After completing the Bachelor of Arts in Public Relations course, candidates are expected to work as a Public Relations Manager or Public Relations Specialists. Companies not only expect the PRs to be highly skilled and have good communication skills but also have various other skills. Mentioned below are some of the important skills in the field of Public Relations:

  • Good communication Skills
  • Politeness
  • Patience
  • Interest and aptitude for all forms of media
  • Good writing skills

Syllabus of a BA Public Relations

The BA Public Relations Subjects are very diverse and vary depending on the institute, some of the subjects included in the syllabus of a BA Public Relations course are Community Relations, Financial Relations, and Media Relations. In the table below, we have provided the semester-wise syllabus of the BA Public Relations course in detail.

Semester-I

Counselling

Corporate Public Relations and Communications

Community Relations

-

Semester-II

Development/Fundraising

Employee/Member Relations

Financial Relations

-

Semester-III

Government Affairs

Issues Management

Industry Relations

-

Semester-IV

Introduction to Mass Communications and Public Relations

Marketing Communications

Media Relations

-

Semester-V

Public Affairs

Publicity

Special Events

-

Semester-VI

Theory of Practising and Advertising

Writing Skills for Media

Seminar

-

Scope of BA Public Relations

Students who have completed their BA Public Relations syllabus have various opportunities to work such as Public Relations Specialists, Public Relations Managers, Marketing Relations officers, and Press Secretaries. Many companies nowadays have Social Media accounts to interact with their customers and clients, therefore they need qualified PR officers to handle these accounts.

Career Options after BA Public Relations

There are many career options after completing a BA Public Relations course, students can work in areas such as colleges, government agencies, NGOs, and Social Welfare. Students can choose careers based on their interests and future aspirations. In this section, we will discuss the popular career options in Public Relations.

Public Relations Specialists: Public Relations Specialists are professionals who are responsible for managing the reputation of a company. They write press releases, deal with press inquiries, and also manage the situation of crises.

Director of External Affairs: Directors of External Affairs are professionals who serve as managers for the public relations staff. They coordinate the work schedules, assign projects to staff, direct market research and industry trend analysis, manage communications budgets, and also oversee the creation of public relations strategies.

Communications Officer: Communications Officers are professionals who act as a bridge between the organisation and the media to ensure that the brand remains in the public eye. They write and distribute content to promote an organisation’s brand, activities, or products.

Top Recruiters:

  • Genesis Burson-Marsteller
  • Adfactors PR
  • Waggener Edstrom
  • Weber Shandwick
  • Edelman
  • The PRactice

Benefits of studying BA Public Relations

Studying a BA Public Relations course provides students with various benefits. There are various career options such as Public Relations Specialist, Public Relations Manager, Communication Officer, and Director of External Affairs. Students can work in both the private and government sectors. Candidates can get BA public relations jobs at colleges, government agencies, NGOs, and social welfare organisations.

Salary after BA Public Relations

Students should also know the salaries of some of the popular career options in the field of Public Relations. The salary of a BA Public Relations course depends on the location of the company, the skills and experiences of the candidate, and the job profile applied by the candidate. In this section, we will discuss the average salary of some of the popular career opportunities in the field of BA Public Relations.

Job ProfilesAverage Salary

Public Relation Officer

Rs. 2.8 Lakhs

Director of External Affairs

Rs. 29.4 Lakhs

Communications Officer

Rs. 2.4 Lakhs

Source: AmbitionBox

List of Top BA Public Relations Colleges in India along with Fees

BA Public Relations course is offered by a few institutes in India, students interested in pursuing the course need to follow the admission process carefully and meet the eligibility criteria. Listed below is the top college offering a BA in Public Relations along with its fees.

Top Private BA Public Relations College in India with Fees

BA Public Relations course is only offered by private institutes in India, private institutes are generally more expensive than a government institute. They offer state-of-the-art infrastructure, and amenities for the comfort and convenience of the candidates. Listed below is the private institute in India offering a BA Public Relations course.

CollegesFees

Delhi School of Communications, New Delhi

-

BA Public Relations is a very exciting course offering various career options to students, some of the popular career options include Public Relations Specialists, Public Relations Managers, and Communication officers.

Frequently Asked Questions (FAQs)

1. What is the eligibility criteria to take admission in B.A. Public Relations programme?

The basic requirement for admission to the Bachelor of Arts in Public Relations course is that candidates must have passed class their 10+2 grade with a minimum aggregate score of 50 per cent.

2. How can a candidate take admission in B.A. Public Relations Programme?

Candidates interested in pursuing the BA Public Relations course must meet the eligibility criteria of the course, before applying for admission. They need to appear for the entrance exams such as CUET UG and meet the cut-off specified by the institutes.

3. What is the duration of B.A. Public Relations programme?

BA Public Relations is a three-year programme spread across six semesters.

4. What kind of degree do you need to be in public relations?

To become a public relation officer one needs a bachelor's degree in public relations or a related field. Entry-level jobs may be available for PR specialists, though public relations managers need several years of industry experience.

5. What can I do with a Bachelor of Arts in Public Relations?

BA Public Relations graduates can get a job as Marketing coordinator, Copywriter, Fundraiser, Direct marketing spokesperson, Media buyer, Investor relations, Account executive, or Public information officer in a reputed firm.

6. Who all can opt for Bachelor of Arts in Public Relations?

Apart from candidates meeting eligibility criteria, one who have good communication and interpersonal skills, interest in all forms of media, excellent writing skills and importantly have patience to work for long hours can opt for this course.

7. What is the average salary of a BA Public Relation graduate?

The average salary of a BA Public Relations graduate in India depends on the location of the company, the skills and experiences of the candidate, and the job profile applied by the candidate. The average salary of a BA Public Relations Officer in India is Rs. 2.8 LPA.

8. What are the top recruiters in the field of BA Public Relations?

The top recruiters in the field of BA Public Relations field are Genesis Burson-Marsteller, Adfactors PR, Edelman, MSLGroup India, The PRactice.

9. What are the top colleges offering BA Public Relations course in India?

BA Public Relations courses are offered by very few institutes in India. One of the top institute offering BA Public Relations courses in India is the Delhi School of Communications, New Delhi.

10. What are the core subjects included in the course curriculum of BA Public Relations?

The core subjects included in the syllabus of BA Public Relations include subjects such as Counselling, Issues Management, Community Relations, Government Affairs, and Industry Relations.

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Questions related to B.A.

Have a question related to B.A. ?

Hi Shikha,

A BA in Psychology (Hons) can be both intellectually enriching and challenging, depending upon your interests and aptitude. Here's an overview of what to expect and the prospects after the degree:

Is BA in Psychology (Hons) Hard?

1.Course Complexity:

- Content: The subject of psychology involves human behaviors, emotions, and thinking. The main areas included are:

- Developmental Psychology

- Social Psychology

- Cognitive Psychology

- Research Methods and Statistics

- Abnormal Psychology

- These topics are based on theory, research, and practical applications.

- If you are not afraid of reading, analyzing case studies, and memorizing concepts, the coursework is manageable.

2. Skill Requirements:

- Analytical Skills: To interpret research and data.

- Empathy and Communication: This is necessary to understand diverse perspectives.

- Writing and Reporting: You'll write essays, reports, and possibly research papers.

3. Workload:

- The subject can be highly reading-intensive, assignment-intensive, and experiment-intensive, but it is not as math-intensive as in the case of STEM fields. However, courses like Research Methods have statistics, which some students may find difficult.

4. Interest-Driven:

- If you are interested in understanding human behavior, it will feel interesting rather than hard. But if the subject does not interest you, it will seem boring.

Earning Income After a 3-Year BA in Psychology

While a bachelor's degree gives a good foundation, most of the high-paying or specialized jobs in psychology require postgraduate qualifications. Still, you can find entry-level positions:

Career Options After BA in Psychology

1. Human Resources (HR):

Jobs: HR Assistant, Talent Acquisition Specialist.

Average Salary: rupees 2.5–4 lakh per year in India.

2. Counseling Jobs (Non-Clinical):

- Positions: School Counselor, Peer Support Facilitator.

- Salaries: rupees 1.8–3 lakh a year.

3. Market Research Analyst :

- Apply skills of Behavior to Consumer Analysis

- Salary: rupees 3-5 lakh a year

4. Social Work and NGOs:

- Positions: Program Coordinator, Community Outreach Worker.

- Salaries: rupees1.5-3 lakhs a year

5. Freelance Opportunity :

- Content creation in mental health, psychology blogs, or conducting workshops on emotional well-being.

6. Psychometric Testing:

- Giving aptitude or personality tests under supervision.

Advancing Your Career

To access more lucrative and specialized roles:

1. Master's in Psychology(Clinical, Counseling, Organizational).

- Master's level careers like Clinical Psychologist or Counselor require a master's and often licensing.

2. Pursue specializations such as Industrial-Organizational Psychology or Educational Psychology .

3. Acquire certifications in areas like Behavioral Therapy or HR Analytics to enhance employability.

Conclusion

BA in Psychology (Hons) is not too tough if you are genuinely interested. After the degree, although high-paying jobs may not be many, entry-level jobs are available. To maximize the earning potential, consider further education or certifications. With increasing awareness of mental health, psychology is a promising field.


Hi Sandhya,

The BA LLB (Hons.) 5-year online application process for Xavier Law School, Bhubaneswar is due to begin soon. April 30, 2024, is likely the last date to submit applications for the 2024-25 session. The admissions are purely merit-based and will be done using scores from entrance exams, such as CLAT and AILET or the XLET (Xavier Law Entrance Test), coupled with academic performance in Class 10 and 12.


To apply, one has to visit the official Xavier Law School website, create an account and submit the required documents. Application fee is Rs. 1400 for one program, an additional Rs. 300 per extra program.

For a BA Hons degree, consider top colleges in india are Delhi University (DU), particularly colleges like Hansraj College, Hindu College, and St. Xavier's College, Mumbai, as they are widely recognized for their strong humanities programs; other good options include Christ University, and Jamia Millia Islamia (JMI) through CUET UG entrance exam.

Depending on your preferred specialization and location as you belong to uttar pradesh you can consider Banaras Hindu University (BHU) which is good in academics and placements too.

B. A HONS for more details

GOOD LUCK!!!

The cut-off marks for a Bachelor of Arts (BA) in Journalism and Mass Communication (JMC) in India vary significantly depending on the institution, location, and admission criteria. Universities and colleges across the country consider different parameters like board examination scores, entrance exams, or a combination of both.

General Overview of Cut-Off Marks:

• Central and State Universities

Prestigious institutions like Delhi University (DU), Jamia Millia Islamia (JMI), and Jawaharlal Nehru University (JNU) often have higher cut-off marks.

• Delhi University: Cut-offs typically range between 85% to 98% in Class 12 board exams for top colleges like Lady Shri Ram College and Kamala Nehru College.

• Jamia Millia Islamia: Admission is based on an entrance test, and scoring 60%–70% in the test is usually required for selection.

Private Universities

Private institutions such as Amity University, Christ University, and Symbiosis Centre for Media & Communication generally conduct their own entrance exams or interviews. For some, a minimum of 50%–65% in Class 12 is the basic eligibility criterion.

State-Level Colleges

Colleges affiliated with state universities often have moderate cut-off marks, ranging between 50% to 75%, depending on the popularity and demand for the course.

Entrance Exams

Some universities, like Symbiosis and IP University, require candidates to clear entrance exams like SET and IPU CET, where cut-off scores vary each year based on difficulty and competition.

It's essential to check the specific requirements of the institution you’re applying to, as they can vary widely. Preparing well for board exams or entrance tests and building a portfolio may increase your chances of admission to top JMC programs.







Hello aspirant,

Based on CUET exam results, AMU grants admission to a range of undergraduate programs. By completing the application and registering on the official website, applicants for admission to Aligarh Muslim University can participate in the AMU Counseling Process.

So, yes you can take admission in BA Psychology in AMU through CUET.

Thank you

Hope it helps you

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