BFBM (Bachelor of Fashion Business Management) is a three-year-long course at the undergraduate level that focuses on the combination of fashion and business education. During the BFBM curriculum, students are taught about marketing, merchandising, brands, fashion retail management, and various business strategies to succeed in this field.
Candidates with any stream in 10+2 can apply for the BFBM course, as there is no such prerequisite for any specific discipline. After graduating candidates can pursue careers within the fashion design industry, such as fashion marketing specialist, retail manager, merchandiser, fashion buyer, or brand manager.
BFBM stands for Bachelor of Fashion Business Management and is offered by very limited colleges in India. The majority of colleges offer BFBM courses in a full-time format, given the emphasis on practical and project-based learning; however, there can be exceptions.
Particulars | Values |
Degree Name | Bachelor of Fashion Business Management |
Degree Type | Undergraduate |
Degree Duration | 3 years |
Entrance Exams | IIAD Management Aptitude Test (IMAT) |
Eligibility Criteria | 10+2 from a recognised board |
Fees for the entire duration | Rs. 6 lakhs to Rs. 16 lakhs |
Average Salary | Rs. 3.86 LPA |
Job Profiles | Fashion Designer, Brand Manager, Merchandiser, Fashion Journalist, Fashion Blogger |
Employment Areas | Design, Product Development, Fabric, Merchandising, Textile and Print Design |
Top Recruiters | Raymond, Myntra, Octave, Levis, Benetton, Span India, Spykar |
The Bachelor of Fashion Business Management fee structure varies among institutions, subject to the policies of each governing body. In general, government colleges tend to have lower BFBM fees compared to private institutions. The fee structure is influenced by factors such as the facilities offered by the college and its academic performance. The average Bachelor of Fashion Business Management fees range from Rs. 6 lakhs to Rs. 16 lakhs, depending on the college.
Choosing a Bachelor of Fashion Business Management (BFBM) offers a unique combination of fashion and business expertise, preparing graduates for diverse roles in the dynamic fashion industry. With a focus on practical learning, industry-relevant curriculum, and networking opportunities, the BFBM programme equips students with the skills needed for success in areas such as fashion marketing, retail management, and entrepreneurship.
Bachelor of Fashion Business Management provides a global perspective and adaptability, making it an ideal choice for those passionate about fashion and aspiring to succeed in the ever-evolving business of style.
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The Bachelor of Fashion Business Management eligibility criteria are determined by the governing bodies of individual colleges and may vary. Generally, like other undergraduate courses, candidates are required to have passed class XII. The list below outlines the common Bachelor of Fashion Business Management eligibility criteria considered by most colleges in India.
Candidates should have passed XII with any stream from a recognised board.
They need to score at least 50 per cent marks in their respective education.
For some colleges, candidates who are in the process of completing their Class XII examination in the current academic year or awaiting results may also apply.
The Bachelor of Fashion Business Management course requires a combination of academic knowledge and practical skills to succeed in the fashion industry. Here are some BFBM skills that will help students grasp the course concepts easily.
Business Acumen | Fashion Industry Knowledge |
Creativity | Communication Skills |
Analytical Skills | Cultural Awareness |
Presentation Skills | Networking |
The Bachelor of Fashion Business Management application process is mostly similar for all colleges, although there can be slight differences. Below, we have listed the BFBM application process followed by most colleges and institutes in India.
Candidates should meet all educational requirements first to gain admission.
They need to appear for and pass the entrance exam for the college they want to enrol in.
The selection of candidates will be based on the entrance examination scorecard or, in the absence of an entrance examination, directly on the XII marks.
Candidates may also be required to appear for a personality test if required.
The final selection of candidates will be based on the number of seats available.
Selected candidates need to pay the course fees to finalise the seat.
IMAT: IIAD Management Aptitude Test (IMAT) is the entrance test for admission to BFBM courses at IIAD, Delhi. It is typically administered by the college authorities annually in December. The test assesses applicants' proficiency in language, logical reasoning, and creative thinking.
Candidates seeking admission to the Bachelor of Fashion Business Management (BFBM) programme must meet the specified cutoff requirements. While there is no national-level exam for BFBM courses, some colleges may conduct an entrance test. Typically, the Bachelor of Fashion Business Management cutoff is determined based on the class XII scorecard. However, it is subject to change and is influenced by factors such as the number of available seats and the total number of applicants.
While the Bachelor of Fashion Business Management syllabus may vary among institutions, the overall curriculum tends to be consistent across most colleges. Typically spanning three years, the BFBM curriculum begins with introductory education in the first year, progressing to live projects and a dissertation in the final year. The table below outlines the Bachelor of Fashion Business Management subjects taught at IIAD, Delhi.
Year 1 | |
Elements of Fashion | Principles of Management |
Economic Environment | Marketing & Merchandising |
Logistics and Supply Chain | Domestic Fashion Brands |
Professional Skills | - |
Year 2 | |
International Brands | Forecasting |
Product Development | Merchandising |
Retail Management | Customer Relationship Management |
Macroeconomic Environment | Website |
Year 3 | |
Live Industry Projects | Entrepreneurship |
Dissertation | Research Skills |
Business Plan | Capstone Project |
A Bachelor of Fashion Business Management provides a comprehensive understanding of the fashion industry and mixes business acumen with creative insight. Graduates are equipped to navigate the dynamic landscape of fashion, covering areas such as retail management, marketing, merchandising, and trend analysis.
The Bachelor of Fashion Business Management course prepares individuals to contribute to the success of fashion businesses by combining a solid foundation in business principles with specialised knowledge of the unique challenges and trends of the fashion sector. Moreover, candidates can also continue their studies by opting for a postgraduate programme.
There are numerous career opportunities for graduates, primarily in the private sector. After completing their Bachelor of Fashion Business Management course, candidates can join various industries such as textiles, fabric, fashion, and retail. The list below outlines the job roles that BFBM graduates can pursue.
Fashion Designers: Fashion designers are individuals who design and create stylish clothes, using their creativity and skills to make unique and trendy outfits. They bring their artistic vision to life by sketching and overseeing the production of clothing.
Brand Managers: Brand managers oversee and maintain the image of a company or product, developing strategies to enhance brand awareness and customer loyalty. They coordinate marketing efforts, ensuring consistent messaging and a strong brand identity.
Merchandisers: Merchandisers plan and execute the display and promotion of products to maximise sales and profitability. They collaborate with suppliers, analyse data, and strategies to optimise product assortments and enhance the overall shopping experience.
Fashion Journalists: Fashion journalists report on the latest trends, events, and developments in the fashion industry. They attend fashion shows, interview designers, and contribute to the narrative of the ever-evolving world of style.
Fashion Bloggers: Fashion bloggers curate and share their personal style, insights, and recommendations through online platforms, influencing and connecting with a broad audience. They create engaging content, featuring clothing, accessories, and trends.
Raymond | Myntra |
Octave | Levis |
ITC Ltd. | Span India |
Spykar | Benetton |
The Bachelor of Fashion Business Management salary for graduates depends on various factors, including the specific job role, industry, job location, and overall work experience. The fashion industry is dynamic and constantly evolving, with top recruiters actively seeking creative and skilled individuals who can contribute to its growth. The table below illustrates the average BFBM salaries for different job roles:
Job Profile | Average Salary |
---|---|
Fashion Designer | Rs. 3.86 LPA |
Brand Manager | Rs. 8.84 LPA |
Merchandiser | Rs. 3.69 LPA |
Fashion Journalist | Rs. 4.02 LPA |
Fashion Blogger | Rs. 4.09 LPA |
Source: Payscale and Ambition Box
Candidates who graduate with a Bachelor of Fashion Business Management degree are primarily hired by clothing industries. There are numerous opportunities available in the private sector. However, in the government sector, candidates may not encounter as many opportunities. Some of the employment areas for BFBM graduates are:
Design
Product Development
Fabric and Color
Merchandising
Wholesale and Retail Sales
Textile and Print Design
BFBM is a three-year undergraduate course that combines fashion and business education. It focuses on preparing students for roles in the dynamic fashion industry, covering areas such as marketing, merchandising, retail management, and brand management.
Candidates should have passed 10+2 from a recognised board with minimum marks. Some colleges may also consider candidates who are in the process of completing their Class XII examination.
The average BFBM fees range from Rs. 2 lakhs to Rs. 5.5 lakhs, depending on the college. Government colleges generally have lower fees compared to private institutions.
Graduates can pursue careers as fashion designers, brand managers, merchandisers, fashion journalists, and fashion bloggers in industries such as textiles, fashion, and retail. However, reaching a manager position will require certain skills and work experience.
Yes, some colleges may conduct entrance exams for BFBM. For example, the IIAD Management Aptitude Test (IMAT) is one such entrance test conducted by the IIAD, Delhi.
The average salary for BFBM graduates varies by job role. For example, the average salary for fashion designers is Rs. 3.86 LPA, while brand managers may earn around Rs. 8.84 LPA.
Yes, candidates from any stream in 10+2 can apply for BFBM as there is no specific prerequisite for a particular discipline.
The application process typically involves meeting educational requirements, appearing for an entrance exam, and undergoing a selection process based on exam scores or XII marks.
No, there is no national-level exam for BFBM. Entrance exams, if conducted, are usually at the college or institute level.
The BFBM syllabus includes subjects such as elements of fashion, principles of management, marketing, merchandising, retail management, forecasting, product development, and live industry projects.