BBA in Digital Marketing - Course, Eligibility, Syllabus, Colleges, Fees

BBA Digital Marketing is a three-year degree programme at an undergraduate level. It prepares the students to attract customers with the help of digital media and how to market different products and services. During the course, students learn many skills such as sales conversions, analysing marketing campaigns and different business promotion strategies.

More than 100 institutes in India offer a BBA degree in Digital Marketing. Some topics covered in the BBA Digital Marketing course are Fundamentals of Digital Marketing and E-Business, Content Marketing, Search Engine Optimisation and Search Engine Marketing. The curriculum is designed in such a way that the students gain in-depth knowledge about the concepts and principles of Digital Marketing.

It is necessary to complete a 10+2 education before applying for admission. The admission process involves entrance examinations, CUET UG is a popular national-level entrance examination. Some of the popular institutes offering BBA Digital Marketing courses are Chandigarh University, Graphic Era University, and Chitkara Business School.

BBA Digital Marketing Course Details

What is BBA Digital Marketing?

BBA Digital Marketing is a popular course offered in the field of management. It is an undergraduate degree programme that provides students with the knowledge and skills required to attract customers through various digital platforms.

Eligibility Criteria for BBA in Digital Marketing

The eligibility requirements of Digital Marketing are very similar to other BBA specialisations. However, every institute has its qualification requirements which may differ. Fulfilling the eligibility criteria is very important for the students. Candidates can check the eligibility details either on the official website of the institute or on the programme brochure. Here are a few points that should be considered before applying for college.

Admission Process for BBA in Digital Marketing

Every college has its admission guidelines, however, some of the common requirements remain more or less the same. After fulfilling the eligibility criteria, candidates should fill out the application form carefully to register themselves. Below, we have listed the step-wise admission procedure for a BBA degree in the field of Digital Marketing.

Step 1- Review the course details- Before applying for admissions, candidates should study the programme details of the course. They can refer to these facts from the prospectus or the official website of the institute.

Step 2- Eligibility criteria- Only eligible candidates will be allowed to apply for the programme. Therefore, the students need to fulfil these eligibility requirements.

Step 3- Fill out the application form- After meeting the eligibility details, candidates should fill out the application form carefully.

Step 4- Appear for entrance exams (if applicable)- Candidates should appear for relevant entrance examinations, UGAT and CUET UG are popular national-level exams generally conducted for BBA Digital Marketing admission.

Step 5- Cutoff- Candidates should fulfil the cutoff requirements of the course. The cutoff percentile is released annually after the declaration of the exam results.

Step 6- GDPI- Apart from the entrance exam, many colleges also conduct personal interviews, group discussions, or aptitude tests.

Step 7- Counselling session- Based on the cutoff score of the candidate, a merit list will be prepared. Candidates will be allotted colleges based on their merit scores.

Step 8- Pay the course and submit relevant documents- Shortlisted candidates should pay the course fees and submit the official documents to confirm their admissions.

Types of BBA

A BBA degree is offered in various modes of education that cater to different aspirants. Many aspirants aim for a full-time BBA degree due to its broad scope but there are many options. Students can choose the mode of BBA as per their convenience and goals. Listed below are the popular modes of BBA pursued by the aspirants.

Top Entrance Exams for BBA in Digital Marketing

The entrance examinations are conducted at national and state levels, but some colleges may also conduct their university-level exams. In the table below, we have mentioned the popular entrance examinations for a BBA Digital Marketing degree programme.

Syllabus of BBA in Digital Marketing

The BBA Digital Marketing syllabus is spread across three years consisting of six semesters. It is designed to teach students the fundamentals of business management and administration. In the table below, we have mentioned the BBA Digital Marketing syllabus of Chitkara University.

Fee Structure of BBA in Digital Marketing

The fee of a BBA Digital Marketing depends on various factors. Some of the factors influencing the fees are the ownership of the institute, and placement facilities provided to the students. Many government colleges also provide scholarships to the students. The fee for a BBA Digital Marketing course ranges from Rs. 2.01 Lakhs to Rs. 6.60 Lakhs.

Scope of BBA Digital Marketing

After completing the BBA Digital Marketing course, students can work in many fields. Some of the work settings include data analytics, social media marketing, content development, project management, and event management. Students can work in both private and public sectors depending on their job role.

Digital Marketing is one of the most popular fields nowadays due to technological advancements and digitalisation. With many companies adopting digital marketing, the need for qualified digital marketers will also rise. Digital Market Consultants, Social Media Managers, Market Research Analysts, and E-Commerce Managers are the most popular job roles.

Top BBA Specialisations

In the table below, candidates will find a list of popular BBA specialisations. Each speciality caters to the diverse interests of the candidates. They should choose the specialisation that align with their career path.

Career Options after BBA in Digital Marketing

Graduates can apply for various job profiles after completing a BBA in Digital Marketing. Due to high competition between MNCs, there is a high demand for qualified Digital Marketers. Students can work in fields such as banking, urban infrastructure, real estate management, business consultancies, advertising, manufacturing, and government. Listed below are career options available after BBA Digital Marketing.

Top Recruiters

• Infosys
• Google
• Accenture
• LinkedIn
• Netflix
• Ernst & Young

Benefits of Studying BBA in Digital Marketing

The landscape of businesses is changing rapidly. Many businesses use Digital Marketing to connect with their clients. It also helps small and medium-sized businesses to reach a large audience, improve their online visibility, and ultimately increase their sales. It also enables businesses to track and analyse their marketing campaigns, allowing them to make better decisions and adjust their strategies as and when required.

Aside from the benefits for businesses, digital marketing provides exciting career opportunities for those interested in e-commerce or online business. With the rise of social media and online advertising, businesses are looking for skilled professionals who can guide them through the digital landscape and develop effective marketing campaigns.

Salary after BBA Digital Marketing

The salary the graduate can expect after graduating with a BBA in Digital Marketing depends on many factors. It depends on the location of the company, the job role opted by the graduate, and their skills and experiences. In the table mentioned below, we have provided the average salaries of a BBA Digital Marketing degree course.

Source: Naukri.com

Top Private BBA Digital Marketing Colleges in India with Fees

Many private colleges in India also offer BBA Digital Marketing courses, the eligibility criteria and admission procedure depend on the institute. Students are advised to check the website to know all the course details.

Top Government BBA Digital Marketing Colleges in India with Fees

Government institutes are relatively cheaper as compared to private institutes, but the educational facilities of government institutes are exceptionally good. Listed below are the popular government BBA Digital Marketing institutes along with their respective fees.

BBA Digital Marketing is a very promising degree programme, with rapid digitalisation the need for qualified digital marketers is increasing. Students who have completed the course can pursue career options such as SEO Expert, Digital Marketer, Content Manager, and Social Media Manager. The average salary of a Digital Marketer in India is Rs. 4.9 LPA which depends on the skills and experiences of the candidate.