BBA in Digital Marketing - Course, Eligibility, Syllabus, Colleges, Fees

BBA Digital Marketing is a three-year degree programme at an undergraduate level. It prepares the students to attract customers with the help of digital media and how to market different products and services. During the course, students learn many skills such as sales conversions, analysing marketing campaigns and different business promotion strategies.

More than 100 institutes in India offer a BBA degree in Digital Marketing. Some topics covered in the BBA Digital Marketing course are Fundamentals of Digital Marketing and E-Business, Content Marketing, Search Engine Optimisation and Search Engine Marketing. The curriculum is designed in such a way that the students gain in-depth knowledge about the concepts and principles of Digital Marketing.

It is necessary to complete the 12th education before applying for admission. The admission process involves entrance examinations, CUET UG is a popular national-level entrance examination. Some of the popular institutes offering BBA Digital Marketing courses are Chandigarh University, Graphic Era University, and Chitkara Business School.

Highlights: BBA Digital Marketing

Eligibility Criteria for BBA in Digital Marketing

The eligibility requirements of Digital Marketing are very similar to other BBA specialisations. However, every institute has its qualification requirements which may differ. Fulfilling the eligibility criteria is very important for the students. Candidates can check the eligibility details either on the official website of the institute or on the programme brochure. Here are a few points that should be considered before applying for college.

• Students who have completed their 10+2 from a recognised university in India are eligible for admission.
• Some colleges may require students to have English as a compulsory subject in their 10+2.
• Candidates should score at least 50 per cent aggregate marks. For candidates belonging to the reserved categories, there may relaxation of up to 5 per cent.

Admission Process for BBA in Digital Marketing

Many colleges offer a BBA in Digital Marketing. Students can choose the college as per their preference. Admissions are generally based on marks obtained in the entrance examinations. Listed below are the admissions procedures of a BBA degree in Digital Marketing.

• Candidates interested in pursuing a BBA in Digital Marketing can choose the college of their choice and fill out the application form carefully.
• Once candidates have successfully filled out the application form, they can then appear for the relevant entrance examinations.
• Students can also apply directly for the relevant entrance examinations and choose the college based on their cutoff scores.
• Some colleges may also conduct aptitude tests, including personal interviews and/or group discussions as additional entry requirements.
• They are then required to submit the fees, along with the relevant documents as required by the college.

Top Entrance Exams for BBA in Digital Marketing

Just like for every other degree programme, admission to the BBA Digital Marketing is also based on entrance examinations. The entrance examinations are conducted at national and state levels, but some colleges may also conduct their university-level exams. In the table below, we have mentioned the popular entrance examinations for a BBA Digital Marketing degree programme.

Skills Required for BBA in Digital Marketing

The curriculum of BBA Digital Marketing combines traditional marketing with web design, social media marketing, SEO, content writing, and other areas. Students require a combination of soft and hard skills to make a successful career in digital marketing. It is a highly practical skill and therefore requires a good understanding of the concepts. Mentioned below are some of the important skills.

• Strategic Thinking
• Data Analysis
• Team Work
• Leadership
• Good Communication skills
• Time Management

Syllabus of BBA in Digital Marketing

The BBA Digital Marketing syllabus is spread across three years consisting of six semesters. It is designed to teach students the fundamentals of business management and administration. In the table below, we have mentioned the BBA Digital Marketing syllabus of Chitkara University.

Fee Structure of BBA in Digital Marketing

The fee of a BBA Digital Marketing depends on various factors. Some of the factors influencing the fees are the ownership of the institute, and placement facilities provided to the students. Many government colleges also provide scholarships to the students. The fee for a BBA Digital Marketing course ranges from Rs. 2.01 Lakhs to Rs. 6.60 Lakhs.

Scope of BBA Digital Marketing

After completing the BBA Digital Marketing course, students can work in many fields. Some of the work settings include data analytics, social media marketing, content development, project management, and event management. Students can work in both private and public sectors depending on their job role.

Digital Marketing is one of the most popular fields nowadays due to technological advancements and digitalisation. With many companies adopting digital marketing, the need for qualified digital marketers will also rise. Digital Market Consultants, Social Media Managers, Market Research Analysts, and E-Commerce Managers are the most popular job roles.

Career Options after BBA in Digital Marketing

Students in India and abroad can find a variety of job opportunities after completing a digital marketing course. As digital marketing competition grows in most MNC companies, there is a high market demand for Digital Marketers. Candidates can also look for work in fields such as banking, urban infrastructure and real estate management, business consultancies, advertising, manufacturing, and government, to name a few. Here are a few career options mentioned below.

Top Recruiters

• Infosys
• Google
• Accenture
• LinkedIn
• Netflix
• Ernst & Young

Benefits of Studying BBA in Digital Marketing

The landscape of businesses is changing rapidly. Many businesses are relying on digital marketing to connect with their clients. Digital Marketing helps small and medium-sized businesses reach a larger audience, improve their online visibility, and ultimately increase their sales. It also enables businesses to track and analyse their marketing campaigns, allowing them to make better decisions and adjust their strategies as and when required.

Aside from the benefits for businesses, digital marketing provides exciting career opportunities for those interested in e-commerce or online business. With the rise of social media and online advertising, businesses are looking for skilled professionals who can guide them through the digital landscape and develop effective marketing campaigns.

Salary after BBA Digital Marketing

The salary the graduate can expect after graduating with a BBA in Digital Marketing depends on many factors. It depends on the location of the company, the job role opted by the graduate, and their skills and experiences. In the table mentioned below, we have provided the average salaries of a BBA Digital Marketing degree course.

Source: Naukri.com

Top Private BBA Digital Marketing Colleges in India with Fees

Many private colleges in India also offer BBA Digital Marketing courses, the eligibility criteria and admission procedure depend on the institute. Students are advised to check the website to know all the course details.

Top Government BBA Digital Marketing Colleges in India with Fees

Government institutes are relatively cheaper as compared to private institutes, but the educational facilities of government institutes are exceptionally good. Listed below are the popular government BBA Digital Marketing institutes along with their respective fees.

BBA Digital Marketing is a very promising degree programme, with rapid digitalisation the need for qualified digital marketers is increasing. Students who have completed the course can pursue career options such as SEO Expert, Digital Marketer, Content Manager, and Social Media Manager. The average salary of a Digital Marketer in India is Rs. 4.9 LPA which depends on the skills and experiences of the candidate.