BBA Digital Marketing is a three-year degree programme at an undergraduate level. It prepares the students to attract customers with the help of digital media and how to market different products and services. During the course, students learn many skills such as sales conversions, analysing marketing campaigns and different business promotion strategies.
More than 100 institutes in India offer a BBA degree in Digital Marketing. Some topics covered in the BBA Digital Marketing course are Fundamentals of Digital Marketing and E-Business, Content Marketing, Search Engine Optimisation and Search Engine Marketing. The curriculum is designed in such a way that the students gain in-depth knowledge about the concepts and principles of Digital Marketing.
It is necessary to complete the 12th education before applying for admission. The admission process involves entrance examinations, CUET UG is a popular national-level entrance examination. Some of the popular institutes offering BBA Digital Marketing courses are Chandigarh University, Graphic Era University, and Chitkara Business School.
Particulars | Values |
---|---|
Course Name | BBA in Digital Marketing |
Course Duration | Three years |
Semesters | Six semesters |
Mode of exam | Offline mode |
Eligibility for course | 10+2 with 50 per cent |
Admission Process | Merit-Based or Entrance Exam |
Average Salary | Rs. 2.01 Lakhs to Rs. 6.60 Lakhs |
Top Companies | Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra |
Job positions | Digital marketing manager, Pay-per-click manager, Brand market specialist, Content strategist, and E-commerce specialist. |
The eligibility requirements of Digital Marketing are very similar to other BBA specialisations. However, every institute has its qualification requirements which may differ. Fulfilling the eligibility criteria is very important for the students. Candidates can check the eligibility details either on the official website of the institute or on the programme brochure. Here are a few points that should be considered before applying for college.
Many colleges offer a BBA in Digital Marketing. Students can choose the college as per their preference. Admissions are generally based on marks obtained in the entrance examinations. Listed below are the admissions procedures of a BBA degree in Digital Marketing.
Just like for every other degree programme, admission to the BBA Digital Marketing is also based on entrance examinations. The entrance examinations are conducted at national and state levels, but some colleges may also conduct their university-level exams. In the table below, we have mentioned the popular entrance examinations for a BBA Digital Marketing degree programme.
Exam Name | Exam Level | Conducting Body | Exam Schedule |
---|---|---|---|
National-level | National Testing Agency | ||
National-level | All India Management Association | - | |
University-level | Chandigarh University | - |
The curriculum of BBA Digital Marketing combines traditional marketing with web design, social media marketing, SEO, content writing, and other areas. Students require a combination of soft and hard skills to make a successful career in digital marketing. It is a highly practical skill and therefore requires a good understanding of the concepts. Mentioned below are some of the important skills.
The BBA Digital Marketing syllabus is spread across three years consisting of six semesters. It is designed to teach students the fundamentals of business management and administration. In the table below, we have mentioned the BBA Digital Marketing syllabus of Chitkara University.
Semester-1 | |
Management Fundamentals | Marketing Management |
Fundamentals of Digital Marketing and E-Business | Managerial Economics |
Business Communication | Financial Literacy Using Digital Platforms |
Understanding India | |
Semester-2 | |
Basics of Accounting | Content Marketing |
Entrepreneurship Development | Fundamentals of Statistics |
Corporate Writing | MS Office Skills |
Health and Wellness | - |
Semester- 3 | |
Philosophy of Research | Web Design and Search Engine Optimisation |
Search Engine Marketing | Consumer Behaviour |
Introduction to Business Analytics | Project on Community Service |
Leadership and Personality Development | |
Semester-4 | |
Lead Generation and Landing | Social Media Marketing and Management |
Email Marketing and Management | Digital Advertising and Web Analytics |
Product and Brand Management | Foreign Language (French) |
Semester- 5 | |
Business Environment | Strategic Management |
Emerging Technologies in Business | Affiliate Marketing |
Minor-1 | Minor-2 |
Summer Internship | - |
Semester-6 | |
Business Ethics and Governance | Digital Marketing Strategies |
Online Customer Support System and Reputation Management | Advanced Instagram and YouTube management |
Minor-3 | Minor-4 |
The fee of a BBA Digital Marketing depends on various factors. Some of the factors influencing the fees are the ownership of the institute, and placement facilities provided to the students. Many government colleges also provide scholarships to the students. The fee for a BBA Digital Marketing course ranges from Rs. 2.01 Lakhs to Rs. 6.60 Lakhs.
After completing the BBA Digital Marketing course, students can work in many fields. Some of the work settings include data analytics, social media marketing, content development, project management, and event management. Students can work in both private and public sectors depending on their job role.
Digital Marketing is one of the most popular fields nowadays due to technological advancements and digitalisation. With many companies adopting digital marketing, the need for qualified digital marketers will also rise. Digital Market Consultants, Social Media Managers, Market Research Analysts, and E-Commerce Managers are the most popular job roles.
Students in India and abroad can find a variety of job opportunities after completing a digital marketing course. As digital marketing competition grows in most MNC companies, there is a high market demand for Digital Marketers. Candidates can also look for work in fields such as banking, urban infrastructure and real estate management, business consultancies, advertising, manufacturing, and government, to name a few. Here are a few career options mentioned below.
Job Profile | Job Descriptions | Average Salary |
---|---|---|
SEO Expert | An SEO Expert is a professional who is responsible for boosting a website's visibility in search engine results and attracting more visitors by developing effective plans, techniques, and tactics. They help the company get more leads which will help the company to grow and increase their revenue. | Rs. 4.7 LPA |
Digital Marketer | A digital marketer's job is to create and carry out campaigns that raise awareness of a company's or brand's wares online. They coordinate the dissemination of their marketing message across multiple platforms (e.g., social media, Google Ads, the website, and email). | Rs. 5 Lakhs |
Content Manager | A company's brand and online presence can only grow with the help of a dedicated Content Manager. In this role, you'll be responsible for directing marketing efforts to increase brand awareness and customer satisfaction with the company's products and services. | Rs. 7.6 LPA |
A company's interactions with its customers and the general public can be managed by appointing a social media manager to implement content strategies for various social media channels. Online community management is a key part of their job, as is the analysis of engagement data and the detection of patterns in customer interactions. | Rs. 8.7 LPA |
The landscape of businesses is changing rapidly. Many businesses are relying on digital marketing to connect with their clients. Digital Marketing helps small and medium-sized businesses reach a larger audience, improve their online visibility, and ultimately increase their sales. It also enables businesses to track and analyse their marketing campaigns, allowing them to make better decisions and adjust their strategies as and when required.
Aside from the benefits for businesses, digital marketing provides exciting career opportunities for those interested in e-commerce or online business. With the rise of social media and online advertising, businesses are looking for skilled professionals who can guide them through the digital landscape and develop effective marketing campaigns.
The salary the graduate can expect after graduating with a BBA in Digital Marketing depends on many factors. It depends on the location of the company, the job role opted by the graduate, and their skills and experiences. In the table mentioned below, we have provided the average salaries of a BBA Digital Marketing degree course.
Sectors | Average Salary |
---|---|
Private | Rs. 3 LPA-Rs. 75 LPA |
Government | Rs. 3 LPA=Rs. 75 LPA |
Source: Naukri.com
Many private colleges in India also offer BBA Digital Marketing courses, the eligibility criteria and admission procedure depend on the institute. Students are advised to check the website to know all the course details.
Colleges | Fees |
---|---|
Rs. 6.60 Lakhs | |
Rs. 5.37 Lakhs | |
- | |
- | |
Rs. 2.04 Lakhs | |
Rs. 6.53 Lakhs | |
Rs. 3 Lakhs | |
Chitkara Business School, Patiala | Rs. 4.40 Lakhs |
Rs. 1.80 Lakhs | |
Rs. 4.11 Lakhs |
Government institutes are relatively cheaper as compared to private institutes, but the educational facilities of government institutes are exceptionally good. Listed below are the popular government BBA Digital Marketing institutes along with their respective fees.
BBA Digital Marketing is a very promising degree programme, with rapid digitalisation the need for qualified digital marketers is increasing. Students who have completed the course can pursue career options such as SEO Expert, Digital Marketer, Content Manager, and Social Media Manager. The average salary of a Digital Marketer in India is Rs. 4.9 LPA which depends on the skills and experiences of the candidate.
In terms of work nature, digital marketing is one of those fields that has proven to be extremely dynamic. Candidates who want to be a professional in this field should know that most professionals have given themselves sufficient space and time to learn and apply the skills.
BBA in Digital Marketing is a three-year undergraduate program that focuses on the advanced study of techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, display advertising, and other digital media.
BBA programs in Digital Marketing are available in both the public and private sectors. There are numerous career paths available after earning a BBA in Digital Marketing, including Data Analytics, Social Media Marketing, Content Marketing, Project Management, Event Management, Business Management, and others.
Yes, BBA students can pursue a digital marketing course that involves an advanced study of the techniques used in the marketing of products or services using digital technologies such as the internet, mobile phones, and display advertising.
BA in Digital Marketing can be pursued after 12th grade. It is an undergraduate degree programme suitable for students of all academic backgrounds.
Students learn crucial skills from the BBA in digital marketing, including how to evaluate marketing efforts, think about sales conversions, and develop marketing strategies for their companies. The talents needed for digital marketing include data analytics, content creation, SEO and SEM, CRM, communication skills, and social media.
According to Echo Education - Digital Marketing Course in Nagpur, the average salary for a BBA in Digital Marketing in Nagpur is around INR 4 - 10 LPA. BBA in digital marketing is an excellent choice for students interested in pursuing a career in digital marketing business studies. echoeducationmarketing.com
Introduction to Digital Marketing., SEO Optimization., Introduction to CRM., Email Marketing., Competitor and Website Analysis., Market Research & Niche Potential., Content Creation, Management & Promotion, and Introduction to Web Analytics are some of the subjects in digital marketing.
Digital marketing, like many other jobs, requires both a core set of hard skills that are easy to learn and a longer list of skills that may take years to master.
You can obtain employment as a Digital Marketing Manager, Social Media Manager, or SEO Professional after obtaining the certification. SEO Manager. SEO stands for search engine optimisation, manager of social media. where the individual manages the social media accounts of the business or customer.