BBA Marketing or BBA Marketing Management is one of the most popular specialisations chosen by business aspirants. It is offered at the undergraduate level and is of three years' duration. In India, around 35 educational institutes offer this course. It helps students to learn subjects such as marketing management, marketing research, and marketing strategies. Some of the subjects students study in a BBA Marketing course are Business Economics, Financial Accounting, Marketing Management, and International Business.
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Degree Name
BBA Marketing
BBA Marketing Course Level
Undergraduate
BBA Marketing Course Duration
Three Years
BBA Marketing Entrance Exams
UGAT, SET, NPAT, CUET-UG
BBA Marketing Admission Process
Entrance Exams/Direct Admission
BBA Marketing Total Course Fees
Rs. 90,000 to Rs. 9.48 Lakhs
BBA Marketing Average Salary
Rs. 5.0 LPA
BBA Marketing Top Recruiters
Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra
BBA Marketing Career Options
Marketing Manager, Brand Manager, PR Manager, Marketing Analyst, and Advertising Manager
Every college in India has its own eligibility criteria which should be fulfilled by the students. Candidates can check the official website or the prospectus of the course to find these details. In this section, we have discussed the eligibility requirements of a BBA Marketing degree offered by the students.
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | 10+2 from a recognised institute in India |
| Minimum aggregate score | 50 per cent (for general), 5-10 per cent relaxation (for candidates belonging to the reserved categories) |
The majority of business schools offer admissions based on the marks obtained in the entrance examinations. Listed below is the step-wise admission procedure for a BBA Marketing course.
To pursue a BBA Marketing degree programme, students need to appear for certain entrance examinations. The entrance examinations can be conducted at the national level, state level, or university level. However, many colleges and universities also offer direct admission based on the 10+2 scorecard. Students should check the course details of their preferred college to know which examination is accepted by the colleges for the BBA Marketing course.
| Exam Name | Conducting Body | Exam Schedule |
|---|---|---|
NTA | ||
AIMA | - | |
NMIMS | - | |
Symbiosis International University | - |
The BBA in Marketing degree combines traditional and contemporary marketing tactics, allowing students to handle real-world industry concerns. For three years, aspirants will master new marketing concepts every six months. In the below table, we have mentioned the BBA Marketing Management subjects.
Year I | |
Fundamentals of Environmental Studies | Introduction to Management Principles |
Business Statistics | Introduction to Business Economics |
Business Ethics and Governance | Communication Skills |
Accounting Fundamentals | Foreign Business Language |
Computer Applications | Open Elective Courses |
Year 2 | |
Analytical ability and digital Awareness | Business Finance |
Artificial Intelligence and Business Applications | Business Mathematics II |
Fundamentals of Competitive Intelligence and Business Development | Marketing Theory and Practices |
Human Resource Management | Organisational Behavior |
Elective Courses | Marketing Management |
Year 3 | |
Introduction to Entrepreneurship | Public Relations and Corporate |
Business Environment | Business Law |
Financial Management | Fundamentals of Business Analytics |
Fundamentals of Production Management | Global New Ventures |
Marketing Management | Marketing Strategies |
The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fee can also vary depending on the college; private colleges charge more than government colleges. In general, the fees for a BBA in Marketing degree range from Rs. 90,000 to Rs. 9.5 lakhs.
The scope of BBA marketing has now become large enough to have a significant impact on practically all parts of the business, and this is how marketing specialisations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in both the public and private sectors.
Candidates who have completed their BBA in Marketing can work as marketing executives or marketing managers. and sales managers. However, to apply for managerial roles, they should pursue an MBA in similar specialisations such as an MBA in Marketing Management, an MBA in Sales and Marketing, and an MBA in Digital Marketing.
As we all know, marketing is a critical department in every business and organisation. Every company needs good and skilled marketing managers and executives. Candidates with a BBA in marketing have a lot of opportunities.
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Marketing Manager | Marketing Managers are professionals who are responsible for tracking and analysing the performance of advertising different campaigns and mnaging the marketing budget. They also oversee the communication channel between the business and customers. | Rs. 12.6 LPA |
| Marketing Executive | Marketing executives, also known as Marketing Officers, are responsible for generating profit and promoting services and products through coordinated marketing initiatives. They oversee the overall marketing campaign of the company to promote its growth. | Rs 3.4 LPA |
| Brand Manager | Brand managers are in charge of supervising all aspects of marketing related to a company's brand and ensuring that all branding decisions result in increased sales. They are responsible for building the brand image of the company. | Rs. 18.3 LPA |
| Marketing Research Analyst | Market research analysts collect and analyse consumer and competitor data. To assess prospective sales of a product or service, they examine customer preferences, business conditions, and other factors. | Rs. 4.3 LPA |
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Since marketing is a continually changing subject, new approaches are always being developed to research customer behaviour and generate effective campaigns. Companies always seek people with a deep understanding of marketing principles and hands-on experience in the market. Therefore, pursuing a BBA Marketing course has many benefits.
The salary one can expect after completing a BBA Marketing degree depends on many factors, such as the location of the company, the job profile opted by the students, and the skills and experiences of the candidates. Listed below are the average salaries of popular companies.
Tata Consultancy Services | |
Job Profile | Average Salary |
Relationship Manager | Rs. 5.7 LPA |
Business Analyst | Rs. 9 LPA |
Business Associate | Rs. 4.6 LPA |
Sales Executive | Rs. 4.3 LPA |
Wipro | |
Relationship Manager | Rs. 3.9 LPA |
Business Analyst | Rs. 10.6 LPA |
Business Associate | Rs. 3.3 LPA |
Sales Executive | Rs. 3 LPA |
In India, many private colleges offer a BBA in Marketing, however, the fees may be different. Listed below are some of the popular private BBA Marketing colleges in India with fees.
| Colleges | Fees |
|---|---|
Rs. 1.65 Lakhs | |
Rs. 9.48 Lakhs | |
Rs. 1.11 Lakhs | |
Rs. 1.71 Lakhs | |
Rs. 90,000 | |
Rs. 3 Lakhs | |
Rs. 6.80 Lakhs | |
Rs. 1.80 Lakhs | |
Rs. 1.50 lakhs | |
Rs. 2.54 lakhs |
A few government colleges also offer the BBA Marketing course for eligible students. Once candidates have met the eligibility requirements of the course, they can apply for admission to the following colleges.
| Colleges | Fees |
|---|---|
Prof G Ram Reddy Centre for Distance Education, Osmania University, Hyderabad | Rs. 22,000 |
Rs. 1.09 Lakhs |
BBA Marketing is a very promising course that provides students with many career options. Some popular career options one can pursue after completing the BBA Marketing course are Marketing Manager, Brand Manager, Sales Manager, and Market Research Analyst. The average salary of a Marketing Manager in India is Rs. 12.2 LPA, depending on the experience and skills of the candidate.
Frequently Asked Questions (FAQs)
The BBA in Marketing degree lasts for three years. It is an undergraduate degree designed to provide students with a foundational understanding of marketing principles and practices.
To be eligible for admission into a BBA in Marketing course, students must have completed their 10+2 or equivalent examination from a recognised board with a minimum aggregate score.
Several entrance exams may be required, including UGAT (conducted by AIMA), NPAT (conducted by NMIMS), SET (conducted by Symbiosis International University), and CUET-UG (conducted by NTA). Some colleges also offer direct admission based on 10+2 scores.
The total fees for the BBA in Marketing degree can vary widely depending on the institution. The range spans from Rs. 90,000 to Rs. 9.4 lakhs.
Marketing Manager, Brand Manager, Marketing Executive, Marketing Research Analyst, and Product Manager are some popular career options for graduates.
The average salary for a BBA in Marketing graduate varies based on role and experience. For example, a Marketing Manager can expect an average salary of around Rs. 12.6 lakhs per annum, while a Marketing Executive might earn around Rs. 3.4 lakhs per annum.
On Question asked by student community
Hello,
If you’re aiming to become a Bank Manager, go with B. Com it gives you a solid start in finance, accounting, and economics, the very subjects that drive banking exams and shape strong managers who can read a balance sheet at a glance.
If your heart tilts toward HR, leadership, and business strategy, the BBA’s your fit it dives into management, communication, and how people work together, the stuff HR runs on every day.
In short, pick B. Com if you picture yourself handling budgets and balancing the books. Pick a BBA if you can picture yourself leading a team, maybe calling the shots in a buzzing office.
I hope this helps you!!!
Thank you
Hello, B.Com (Bachelor of Commerce) is an excellent choice if you are interested in the technical and financial side of business. It provides deep knowledge in subjects like Accounting, Taxation, Finance, and Economics. This path is ideal if your future career goal is to become a specialist, such as a Chartered Accountant (CA), Company Secretary (CS), or a financial analyst in banks or corporations. It is a very respected and stable career field.
BBA (Bachelor of Business Administration), on the other hand, is a general management degree. It focuses on the broader aspects of running a business, such as Marketing, Human Resources (HR), Operations, and Strategy. This degree is perfect if you are aiming for leadership positions, or a career in sales, marketing, or operations. It is also the most direct preparatory course if you plan to do an MBA later.
Here is the simple guidance: If you enjoy numbers, finance, and accounting and want to be a specialist, choose B.Com. If you enjoy leading teams, managing operations, and are more interested in people and marketing, choose BBA. Both are excellent choices, so pick the one that matches your personal interests.
I hope you found this information helpful and for any study related problems you can ask in careers360 app, Have a great day!
Hello,
If you are going to clear Class 12 and wish to join Aligarh Muslim University (AMU) for BBA or BCom, you need to appear for the AMU Entrance Test (CUET-UG optional for some courses).
Pass 12th with at least 50% marks in any stream. Based on AMU Entrance Test rank (or CUET score if accepted that year).
Start preparing early — AMU’s BBA and BCom cutoffs are usually high due to competition.
Hope you understand.
Hello, Yes, it is absolutely possible to take admission for a BBA in Hospitality Management after completing the 12th Arts stream. Most hospitality management programs in Maharashtra (and India) accept students from any stream—Arts, Commerce, or Science—as long as they have passed their 10+2 examinations with the required minimum percentage (usually 45% to 50%).
Regarding entrance tests, the process varies. Some colleges grant admission based on your 12th-grade marks (merit-based), followed by a personal interview. However, many top private universities have their own entrance exams. For BBA-specific programs, these might include tests like the NMIMS NPAT (for NMIMS) or other university-specific tests. The most famous hotel management exam is NCHMCT JEE, but this is typically for B.Sc. degrees, not BBA.
Here is a list of colleges in and around Mumbai offering a BBA in Hospitality or similar programs:
Process to Follow:
I hope you found this information helpful and for any study related queries you can ask in careers360 app, Have a great day!
Hello,
Yes, Gati Shakti in Vadodara is offering the BBA Transportation Management course for the 2025 academic year, and applications were accepted online through the official admission portal. The three-year program focuses on management practices within the transportation sector and is a key undergraduate offering from the university.
I hope it will clear your query!!
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