BBA Marketing or BBA Marketing Management is one of the most popular specialisations chosen by business aspirants. The course is offered at the undergraduate level and is of a three-year duration. In India, around 35 educational institutes offer this course. This course helps students learn subjects such as marketing management, marketing research, and marketing strategies.
BBA in Marketing Management course prepares students to understand and analyse complex sets of marketing problems, and micro and macro marketing environments. Some of the subjects that a student studies in a BBA Marketing course are Business Economics, Financial Accounting, Marketing Management, and International Business.
Students need to fulfil the eligibility requirements of the course to apply for admission. 10+2 in any stream with minimum marks as specified by the college is the educational requirement for admission. The fees for a BBA in Marketing vary widely, ranging from Rs. 90,000 to Rs. 9.48 lakhs.
BBA Marketing Management Course Details
Particulars
Values
Degree Name
BBA Marketing
Degree Type
Undergraduate
Duration
Three Years
Entrance Exams
UGAT, SET, NPAT, CUET-UG
Admission Process
Entrance Exams/Direct Admission
Total Course Fees
Rs. 90,000 to Rs. 9.48 Lakhs
Average Salary
Rs. 5.0 LPA
Top Recruiters
Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra
Every college in India has its eligibility criteria which should be fulfilled by the students. Candidates can check the official website or the prospectus of the course to find these details. In this section, we have discussed the eligibility requirements of a BBA Marketing degree offered by the students.
Eligibility Parameters
Details
Educational Qualification
10+2 from a recognised institute in India
Minimum aggregate score
50 per cent (for general), 5-10 per cent relaxation (for candidates belonging to the reserved categories)
BFIT Technical Campus Dehradun | MBA Admissions 2025
2-year full-time MBA program affiliated with HNB Garhwal Central University and approved by UGC.
The majority of business schools offer admissions based on the marks obtained in the entrance examinations. Listed below is the step-wise admission procedure for a BBA Marketing course.
Candidates should check the eligibility criteria before applying for admission. Students can either refer to the eligibility criteria on the website of the college or they can also check the programme brochure released by the college.
They can then apply by filling out the application form available on the official website of the college.
They need to appear for the respective entrance examination (if any).
Students should then choose the best possible college based on their cutoff score.
Once they have chosen the college, they can pay the course fees and submit the official documents.
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To pursue a BBA Marketing degree programme, students need to appear for certain entrance examinations. The entrance examinations can be conducted at the national level, state level, or university level. However, many colleges and universities also offer direct admission based on the 10+2 scorecard. Students should check the course details of their preferred college to know which examination is accepted by the colleges for the BBA Marketing course.
The BBA in Marketing degree combines traditional and contemporary marketing tactics, allowing students to handle real-world industry concerns. For three years, aspirants will master new marketing concepts every six months. In the below table, we have mentioned the BBA Marketing Management subjects
Year I
Fundamentals of Environmental Studies
Introduction to Management Principles
Business Statistics
Introduction to Business Economics
Business Ethics and Governance
Communication Skills
Accounting Fundamentals
Foreign Business Language
Computer Applications
Open Elective Courses
Year 2
Analytical ability and digital Awareness
Business Finance
Artificial Intelligence and Business Applications
Business Mathematics II
Fundamentals of Competitive Intelligence and Business Development
Marketing Theory and Practices
Human Resource Management
Organisational Behavior
Elective Courses
Marketing Management
Year 3
Introduction to Entrepreneurship
Public Relations and Corporate
Business Environment
Business Law
Financial Management
Fundamentals of Business Analytics
Fundamentals of Production Management
Global New Ventures
Marketing Management
Marketing Strategies
BBA in Marketing Fee Structure
The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fee can also vary depending on the college; private colleges charge more than government colleges. In general, the fees for a BBA in Marketing degree range from Rs. 90,000 to Rs. 9.5 lakhs.
Scope of Bachelor of Business Administration in Marketing Management
The scope of BBA marketing has now become large enough to have a significant impact on practically all parts of the business, and this is how marketing specialisations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in both the public and private sectors.
As we all know, marketing is a critical department in every business and organisation. Every company needs good and skilled marketing managers and executives. Candidates with a BBA in marketing degree have a lot of opportunities.
Marketing managers are professionals who are responsible for tracking and analysing the performance of advertising campaigns and managing the marketing budget. They also oversee the communication channels between the business and customers.
Marketing executives, also known as Marketing Officers, are responsible for generating profit and promoting services and products through coordinated marketing initiatives. They oversee the overall marketing campaign of the company to promote its growth.
Brand managers are in charge of supervising all aspects of marketing related to a company's brand and ensuring that all branding decisions result in increased sales. They are responsible for building the brand image of the company.
Market research analysts collect and analyse consumer and competitor data. To assess prospective sales of a product or service; they examine customer preferences, business conditions, and other factors.
Rs. 4.3 LPA
Top Recruiters
Ernst & Young
Infosys
Google
Accenture
Zomato
PepsiCo
Mahindra and Mahindra
Benefits of Studying BBA Degree in Marketing
Since marketing is a continually changing subject, new approaches are always being developed to research customer behaviour and generate effective campaigns. Companies always seek people with a deep understanding of marketing principles and hands-on experience in the market. Therefore, pursuing a BBA Marketing course has many benefits.
BBA Marketing Management Salary Trends
The salary one can expect after completing a BBA Marketing degree depends on many factors such as the location of the company, the job profile opted by the students, and the skills and experiences of the candidates. Listed below are the average salary of popular companies.
Tata Consultancy Services
Job Profile
Average Salary
Relationship Manager
Rs. 5.7 LPA
Business Analyst
Rs. 9 LPA
Business Associate
Rs. 4.6 LPA
Sales Executive
Rs. 4.3 LPA
Wipro
Relationship Manager
Rs. 3.9 LPA
Business Analyst
Rs. 10.6 LPA
Business Associate
Rs. 3.3 LPA
Sales Executive
Rs. 3 LPA
Top Private BBA Marketing Colleges in India with Fees
In India, many private colleges offer a BBA in Marketing, however, the fees may be different. Listed below are some of the popular private BBA Marketing colleges in India with fees.
Top Government BBA Marketing Colleges in India with Fees
A few government colleges also offer the BBA Marketing course for eligible students. Once candidates have met the eligibility requirements of the course, they can apply for admission to the below-mentioned colleges.
BBA Marketing is a very promising course that provides students with many career options. Some popular career options one can pursue after completing the BBA Marketing course are Marketing Manager, Brand Manager, Sales Manager, and Market Research Analyst. The average salary of a Marketing Manager in India is Rs. 12.2 LPA depending on the experience and skills of the candidate.
Frequently Asked Questions (FAQs)
1.What is the duration of the BBA in Marketing?
The BBA in Marketing degree lasts for three years. It is an undergraduate degree designed to provide students with a foundational understanding of marketing principles and practices.
2.What are the main eligibility criteria for enrolling in a BBA in Marketing Management degree?
To be eligible for admission into a BBA in Marketing course, students must have completed their 10+2 or equivalent examination from a recognised board with a minimum aggregate score.
3.What entrance exams are required for admission into a BBA in Marketing?
Several entrance exams may be required, including UGAT (conducted by AIMA), NPAT (conducted by NMIMS), SET (conducted by Symbiosis International University), and CUET-UG (conducted by NTA). Some colleges also offer direct admission based on 10+2 scores.
4.What is the BBA in Marketing fee?
The total fees for the BBA in Marketing degree can vary widely depending on the institution. The range spans from Rs. 90,000 to Rs. 9.4 lakhs.
5.What are the career options after completing a BBA in Marketing?
Marketing Manager, Brand Manager, Marketing Executive, Marketing Research Analyst, and Product Manager are some popular career options for graduates.
6.What is the average salary one can expect after completing a BBA in Marketing?
The average salary for a BBA in Marketing graduate varies based on role and experience. For example, a Marketing Manager can expect an average salary of around Rs. 12.6 lakhs per annum, while a Marketing Executive might earn around Rs. 3.4 lakhs per annum.
With your score, it might be tough to get into top central universities like BHU or Allahabad for BA/BBA LLB in the general category. But don’t worry—you still have a good chance in some central universities with lower cutoffs, like Central University of South Bihar or Assam University. Private colleges like Amity, ICFAI, or Galgotias could also be good options for you.
Students can enroll in a three-year Bachelor of Business Administration (BBA) program at the undergraduate level at Malik Deenar College of Pharmacy. The entire cost of the three-year Malik Deenar College of Pharmacy BBA in Hospital Management program is INR 1.65 lakhs. The cost is INR 55,000 per year.
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To get admission in a BBA (Bachelor of Business Administration) program through CUET (Common University Entrance Test), the score you need depends on:
Which university you are targeting
Your category (General/OBC/SC/ST/EWS)
Difficulty level of the CUET exam that year
However, as a general estimate, if you are targeting top colleges like Shaheed Sukhdev College of Business Studies (SSCBS) under Delhi University, you should aim to score around 700 out of 800 or above, which typically translates to a 95–99 percentile. For other reputed central universities like BHU, a CUET score in the range of 550–600 (around 80–90 percentile) is usually sufficient. Mid-tier universities may accept scores around 450–550 (approximately 70–80 percentile). Private universities that accept CUET scores may have even lower cutoffs, around 400–500. Keep in mind that admission also considers subject combinations and sometimes your Class 12 marks for tie-breaking, especially in competitive colleges. Therefore, aiming for a high CUET score and balanced subject performance is essential for securing a good BBA seat.
There are many colleges that offer BBA course in India and the cutoff of each college is different. If you want to get admission in top BBA colleges, then you need to score more than 700 marks in CUET.
I suggest you to provide the name of college you are targeting for admission.
