BBA in Marketing - Course, Admissions, Eligibility, Syllabus, Fees, Career
BBA Marketing or BBA Marketing Management is one of the most popular specialisations chosen by business aspirants. The course is offered at the undergraduate level and is of a three-year duration. In India, around 35 educational institutes offer this course. This course helps students learn subjects such as marketing management, marketing research, and marketing strategies.
BBA in Marketing Management course prepares students to understand and analyse complex sets of marketing problems, and micro and macro marketing environments. Some of the subjects that a student studies in a BBA Marketing course are Business Economics, Financial Accounting, Marketing Management, and International Business.
Students need to fulfil the eligibility requirements of the course to apply for admission. 10+2 in any stream with minimum marks as specified by the college is the educational requirement for admission. The fees for a BBA in Marketing vary widely, ranging from Rs. 90,000 to Rs. 9.48 lakhs.
BBA Marketing Management Course Details
| Particulars | Values |
|---|---|
Degree Name | BBA Marketing |
Degree Type | Undergraduate |
Duration | Three Years |
Entrance Exams | UGAT, SET, NPAT, CUET-UG |
Admission Process | Entrance Exams/Direct Admission |
Total Course Fees | Rs. 90,000 to Rs. 9.48 Lakhs |
Average Salary | Rs. 5.0 LPA |
Top Recruiters | Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra |
Career Options | Marketing Manager, Brand Manager, PR Manager, Marketing Analyst, and Advertising Manager |
BBA Marketing Degree Eligibility Criteria
Every college in India has its eligibility criteria which should be fulfilled by the students. Candidates can check the official website or the prospectus of the course to find these details. In this section, we have discussed the eligibility requirements of a BBA Marketing degree offered by the students.
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | 10+2 from a recognised institute in India |
| Minimum aggregate score | 50 per cent (for general), 5-10 per cent relaxation (for candidates belonging to the reserved categories) |
BBA Marketing Admission Process
The majority of business schools offer admissions based on the marks obtained in the entrance examinations. Listed below is the step-wise admission procedure for a BBA Marketing course.
- Candidates should check the eligibility criteria before applying for admission. Students can either refer to the eligibility criteria on the website of the college or they can also check the programme brochure released by the college.
- They can then apply by filling out the application form available on the official website of the college.
- They need to appear for the respective entrance examination (if any).
- Students should then choose the best possible college based on their cutoff score.
- Once they have chosen the college, they can pay the course fees and submit the official documents.
Top Entrance Exam for BBA Degree in Marketing
To pursue a BBA Marketing degree programme, students need to appear for certain entrance examinations. The entrance examinations can be conducted at the national level, state level, or university level. However, many colleges and universities also offer direct admission based on the 10+2 scorecard. Students should check the course details of their preferred college to know which examination is accepted by the colleges for the BBA Marketing course.
| Exam Name | Level | Conducting Body | Exam Schedule |
|---|---|---|---|
National | NTA | ||
National | AIMA | - | |
University | NMIMS | - | |
University | Symbiosis International University | - |
BBA Marketing Subjects
The BBA in Marketing degree combines traditional and contemporary marketing tactics, allowing students to handle real-world industry concerns. For three years, aspirants will master new marketing concepts every six months. In the below table, we have mentioned the BBA Marketing Management subjects
Year I | |
Fundamentals of Environmental Studies | Introduction to Management Principles |
Business Statistics | Introduction to Business Economics |
Business Ethics and Governance | Communication Skills |
Accounting Fundamentals | Foreign Business Language |
Computer Applications | Open Elective Courses |
Year 2 | |
Analytical ability and digital Awareness | Business Finance |
Artificial Intelligence and Business Applications | Business Mathematics II |
Fundamentals of Competitive Intelligence and Business Development | Marketing Theory and Practices |
Human Resource Management | Organisational Behavior |
Elective Courses | Marketing Management |
Year 3 | |
Introduction to Entrepreneurship | Public Relations and Corporate |
Business Environment | Business Law |
Financial Management | Fundamentals of Business Analytics |
Fundamentals of Production Management | Global New Ventures |
Marketing Management | Marketing Strategies |
BBA in Marketing Fee Structure
The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fee can also vary depending on the college; private colleges charge more than government colleges. In general, the fees for a BBA in Marketing degree range from Rs. 90,000 to Rs. 9.5 lakhs.
Scope of Bachelor of Business Administration in Marketing Management
The scope of BBA marketing has now become large enough to have a significant impact on practically all parts of the business, and this is how marketing specialisations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in both the public and private sectors.
Candidates who have completed their BBA in Marketing can work as marketing executives or marketing managers. and sales managers. However, to apply for managerial roles, they should pursue an MBA in similar specialisations such as an MBA in Marketing Management, an MBA in Sales and Marketing, and an MBA in Digital Marketing.
Career Options After BBA in Marketing Management
As we all know, marketing is a critical department in every business and organisation. Every company needs good and skilled marketing managers and executives. Candidates with a BBA in marketing degree have a lot of opportunities.
| Job Profiles | Job Description | Average Salary |
|---|---|---|
| Marketing Manager | Marketing managers are professionals who are responsible for tracking and analysing the performance of advertising campaigns and managing the marketing budget. They also oversee the communication channels between the business and customers. | Rs. 12.6 LPA |
| Marketing Executive | Marketing executives, also known as Marketing Officers, are responsible for generating profit and promoting services and products through coordinated marketing initiatives. They oversee the overall marketing campaign of the company to promote its growth. | Rs 3.4 LPA |
| Brand Manager | Brand managers are in charge of supervising all aspects of marketing related to a company's brand and ensuring that all branding decisions result in increased sales. They are responsible for building the brand image of the company. | Rs. 18.3 LPA |
| Marketing Research Analyst | Market research analysts collect and analyse consumer and competitor data. To assess prospective sales of a product or service; they examine customer preferences, business conditions, and other factors. | Rs. 4.3 LPA |
Top Recruiters
- Ernst & Young
- Infosys
- Accenture
- Zomato
- PepsiCo
- Mahindra and Mahindra
Benefits of Studying BBA Degree in Marketing
Since marketing is a continually changing subject, new approaches are always being developed to research customer behaviour and generate effective campaigns. Companies always seek people with a deep understanding of marketing principles and hands-on experience in the market. Therefore, pursuing a BBA Marketing course has many benefits.
BBA Marketing Management Salary Trends
The salary one can expect after completing a BBA Marketing degree depends on many factors such as the location of the company, the job profile opted by the students, and the skills and experiences of the candidates. Listed below are the average salary of popular companies.
Tata Consultancy Services | |
Job Profile | Average Salary |
Relationship Manager | Rs. 5.7 LPA |
Business Analyst | Rs. 9 LPA |
Business Associate | Rs. 4.6 LPA |
Sales Executive | Rs. 4.3 LPA |
Wipro | |
Relationship Manager | Rs. 3.9 LPA |
Business Analyst | Rs. 10.6 LPA |
Business Associate | Rs. 3.3 LPA |
Sales Executive | Rs. 3 LPA |
Top Private BBA Marketing Colleges in India with Fees
In India, many private colleges offer a BBA in Marketing, however, the fees may be different. Listed below are some of the popular private BBA Marketing colleges in India with fees.
| Colleges | Fees |
|---|---|
Rs. 1.65 Lakhs | |
Rs. 9.48 Lakhs | |
Rs. 1.11 Lakhs | |
Rs. 1.71 Lakhs | |
Rs. 90,000 | |
Rs. 3 Lakhs | |
Rs. 6.80 Lakhs | |
Rs. 1.80 Lakhs | |
Rs. 1.50 lakhs | |
Rs. 2.54 lakhs |
Top Government BBA Marketing Colleges in India with Fees
A few government colleges also offer the BBA Marketing course for eligible students. Once candidates have met the eligibility requirements of the course, they can apply for admission to the below-mentioned colleges.
| Colleges | Fees |
|---|---|
Prof G Ram Reddy Centre for Distance Education, Osmania University, Hyderabad | Rs. 22,000 |
Rs. 1.09 Lakhs |
BBA Marketing is a very promising course that provides students with many career options. Some popular career options one can pursue after completing the BBA Marketing course are Marketing Manager, Brand Manager, Sales Manager, and Market Research Analyst. The average salary of a Marketing Manager in India is Rs. 12.2 LPA depending on the experience and skills of the candidate.
Frequently Asked Questions (FAQs)
The BBA in Marketing degree lasts for three years. It is an undergraduate degree designed to provide students with a foundational understanding of marketing principles and practices.
To be eligible for admission into a BBA in Marketing course, students must have completed their 10+2 or equivalent examination from a recognised board with a minimum aggregate score.
Several entrance exams may be required, including UGAT (conducted by AIMA), NPAT (conducted by NMIMS), SET (conducted by Symbiosis International University), and CUET-UG (conducted by NTA). Some colleges also offer direct admission based on 10+2 scores.
The total fees for the BBA in Marketing degree can vary widely depending on the institution. The range spans from Rs. 90,000 to Rs. 9.4 lakhs.
Marketing Manager, Brand Manager, Marketing Executive, Marketing Research Analyst, and Product Manager are some popular career options for graduates.
The average salary for a BBA in Marketing graduate varies based on role and experience. For example, a Marketing Manager can expect an average salary of around Rs. 12.6 lakhs per annum, while a Marketing Executive might earn around Rs. 3.4 lakhs per annum.
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List of B.B.A colleges
Questions related to B.B.A
Hello
A 4 year integrated BBA program in India is designed to provide a comprehensive education in business management, often with a focus on specialization and enhanced industry readiness.
Advantages of a 4-Year BBA Program :
Greater depth in business and management education.
Opportunity to pursue research and minor subjects alongside the core curriculum.
Aligns with global undergraduate standards, improving chances for international higher education or jobs.
Here are some universities offering 4 year integrated BBA programs .
1. IIM Indore
2. IIM Rohtak
3. NMIMS (Narsee Monjee Institute of Management Studies)
4. SNU (Shiv Nadar University)
5. SIU (Symbiosis International University)
6. Ashoka University
7. KREA University
For more information check link
https://bschool.careers360.com/colleges/list-of-bba-colleges-in-india
Thank you
Hi Omkar,
Several colleges in Pune offer courses like Bachelor of Business Administration, or BBA. For all the colleges, it may be different in process, so here is just a general guide to help the student about the process with some of the top BBA colleges in Pune:
### Admission Process
1. **Eligibility Criteria**:
- Candidates must have passed Class 12th from a known board.
- A minimum of 50% marks is usually required, though the requirement may vary from college to college.
- Sometimes, colleges demand that applicants appear for entrance exams, for example, MAH BBA CET or institution-specific exams.
2. **Application Process**:
- You need to fill out an application form either online or in person, depending on the college. Many colleges publish their own forms.
- If you are applying through an entrance exam such as MAH BBA CET, you would need to register and sit for the exam.
3. **Entrance Exams and Selection:**
- Entrance exams, such as MAH BBA CET, are common entrance exams for shortlisting the candidates. Some colleges even conduct their own entrance exams.
- The candidates are generally called for Group Discussion (GD) or Personal Interview (PI) after the entrance exam.
- Final selection depends upon the performance in the entrance exam, GD/PI, and Class 12 marks.
### Popular BBA Colleges in Pune
- **Symbiosis Institute of Computer Studies and Research (SICSR)**
- **MIT World Peace University (MIT-WPU)**
- **Bharati Vidyapeeth Institute of Management and Entrepreneurship Development**
- **Dr. D.Y. Patil Vidyapeeth**
- **Suryadatta Group of Institutes**
These have different specializations in International Business, Marketing, IT, etc. Some colleges like Symbiosis need the candidate to clear their SET, while others accept such exams as MAH BBA CET.
Be sure to check the specific college’s website for detailed admission procedures and eligibility requirements.
Hello aspirant,
Here below I am providing you the name of some of the best colleges for BBA in Uttar Pradesh:
- University of Lucknow
- Amity University, Noida
- Babu Banarasi Das University
- The University of Allahabad
- Kanpur Institute of Technology
To know about more college, you can visit our site through following link:
https://bschool.careers360.com/colleges/list-of-bba-colleges-in-uttar-pradesh
Thank you
THE LINK given below will get you more information about the details in the BBA course. the course is for around 36 months and will be a full time undergraduate course which will be of 3 years of by the college. eligibility criteria that the students must have past 10 + 2 or any other equivalent exam from a recognised board.
Hello Priya,
Yes, you can pursue a Bachelor of Business Administration (BBA) without having mathematics in Class 12th. Many universities and colleges across India do not require math as a mandatory subject for admission to their BBA programs. However, some institutions may prefer or require students to have studied math, especially for specialized BBA courses like Business Analytics or Finance.
Key Steps:
-
Check Eligibility Criteria
: Look for colleges that accept students from commerce without math. Examples include Christ University, Amity University, and Symbiosis International.
-
Entrance Exams
: Some colleges conduct entrance exams (like SET, DU-JAT, or IPU CET), which test general aptitude, not necessarily math skills.
- Direct Admission : Many private universities also offer direct admissions based on Class 12th marks, typically requiring a minimum of 50-60%.
Choose colleges that align with your interests and eligibility to ensure a smooth admission process.
For more details about BBA course
Click Here
.
I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.
Thank you and wishing you all the best for your bright future.