BBA in Marketing - Course, Admissions, Eligibility, Syllabus, Fees, Career

BBA in Marketing - Course, Admissions, Eligibility, Syllabus, Fees, Career

Edited By Moksh Dheri | Updated on Oct 16, 2024 03:56 PM IST | #B.B.A

BBA Marketing or BBA Marketing Management is one of the most popular specialisations chosen by business aspirants. The course is offered at the undergraduate level and is of a three-year duration. In India, around 35 educational institutes offer this course. This course helps students learn subjects such as marketing management, marketing research, and marketing strategies.

BBA in Marketing Management course prepares students to understand and analyse complex sets of marketing problems, and micro and macro marketing environments. Some of the subjects that a student studies in a BBA Marketing course are Business Economics, Financial Accounting, Marketing Management, and International Business.

Students need to fulfil the eligibility requirements of the course to apply for admission. 10+2 in any stream with minimum marks as specified by the college is the educational requirement for admission. The fees for a BBA in Marketing vary widely, ranging from Rs. 90,000 to Rs. 9.48 lakhs.

BBA Marketing Management Course Details

Particulars

Values

Degree Name

BBA Marketing

Degree Type

Undergraduate

Duration

Three Years

Entrance Exams

UGAT, SET, NPAT, CUET-UG

Admission Process

Entrance Exams/Direct Admission

Total Course Fees

Rs. 90,000 to Rs. 9.48 Lakhs

Average Salary

Rs. 5.0 LPA

Top Recruiters

Infosys, Wipro, HCL Technologies, Cognizant, and Tech Mahindra

Career Options

Marketing Manager, Brand Manager, PR Manager, Marketing Analyst, and Advertising Manager

BBA Marketing Degree Eligibility Criteria

Every college in India has its eligibility criteria which should be fulfilled by the students. Candidates can check the official website or the prospectus of the course to find these details. In this section, we have discussed the eligibility requirements of a BBA Marketing degree offered by the students.

Eligibility ParametersDetails
Educational Qualification10+2 from a recognised institute in India
Minimum aggregate score50 per cent (for general), 5-10 per cent relaxation (for candidates belonging to the reserved categories)
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BBA Marketing Admission Process

The majority of business schools offer admissions based on the marks obtained in the entrance examinations. Listed below is the step-wise admission procedure for a BBA Marketing course.

  • Candidates should check the eligibility criteria before applying for admission. Students can either refer to the eligibility criteria on the website of the college or they can also check the programme brochure released by the college.
  • They can then apply by filling out the application form available on the official website of the college.
  • They need to appear for the respective entrance examination (if any).
  • Students should then choose the best possible college based on their cutoff score.
  • Once they have chosen the college, they can pay the course fees and submit the official documents.

Top Entrance Exam for BBA Degree in Marketing

To pursue a BBA Marketing degree programme, students need to appear for certain entrance examinations. The entrance examinations can be conducted at the national level, state level, or university level. However, many colleges and universities also offer direct admission based on the 10+2 scorecard. Students should check the course details of their preferred college to know which examination is accepted by the colleges for the BBA Marketing course.

Exam NameLevelConducting Body

Exam Schedule

CUET-UG

National

NTA

CUET Exam Dates

UGAT

National

AIMA

-

NPAT

University

NMIMS

-

SET

University

Symbiosis International University

-

BBA Marketing Subjects

The BBA in Marketing degree combines traditional and contemporary marketing tactics, allowing students to handle real-world industry concerns. For three years, aspirants will master new marketing concepts every six months. In the below table, we have mentioned the BBA Marketing Management subjects

Year I

Fundamentals of Environmental Studies

Introduction to Management Principles

Business Statistics

Introduction to Business Economics

Business Ethics and Governance

Communication Skills

Accounting Fundamentals

Foreign Business Language

Computer Applications

Open Elective Courses

Year 2

Analytical ability and digital Awareness

Business Finance

Artificial Intelligence and Business Applications

Business Mathematics II

Fundamentals of Competitive Intelligence and Business Development

Marketing Theory and Practices

Human Resource Management

Organisational Behavior

Elective Courses

Marketing Management

Year 3

Introduction to Entrepreneurship

Public Relations and Corporate

Business Environment

Business Law

Financial Management

Fundamentals of Business Analytics

Fundamentals of Production Management

Global New Ventures

Marketing Management

Marketing Strategies

BBA in Marketing Fee Structure

The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fee can also vary depending on the college; private colleges charge more than government colleges. In general, the fees for a BBA in Marketing degree range from Rs. 90,000 to Rs. 9.5 lakhs.

Scope of Bachelor of Business Administration in Marketing Management

The scope of BBA marketing has now become large enough to have a significant impact on practically all parts of the business, and this is how marketing specialisations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in both the public and private sectors.

Candidates who have completed their BBA in Marketing can work as marketing executives or marketing managers. and sales managers. However, to apply for managerial roles, they should pursue an MBA in similar specialisations such as an MBA in Marketing Management, an MBA in Sales and Marketing, and an MBA in Digital Marketing.

Career Options After BBA in Marketing Management

As we all know, marketing is a critical department in every business and organisation. Every company needs good and skilled marketing managers and executives. Candidates with a BBA in marketing degree have a lot of opportunities.

Job ProfilesJob DescriptionAverage Salary
Marketing Manager
Marketing managers are professionals who are responsible for tracking and analysing the performance of advertising campaigns and managing the marketing budget. They also oversee the communication channels between the business and customers.

Rs. 12.6 LPA


Marketing Executive
Marketing executives, also known as Marketing Officers, are responsible for generating profit and promoting services and products through coordinated marketing initiatives. They oversee the overall marketing campaign of the company to promote its growth.

Rs 3.4 LPA


Brand Manager

Brand managers are in charge of supervising all aspects of marketing related to a company's brand and ensuring that all branding decisions result in increased sales. They are responsible for building the brand image of the company.

Rs. 18.3 LPA


Marketing Research Analyst
Market research analysts collect and analyse consumer and competitor data. To assess prospective sales of a product or service; they examine customer preferences, business conditions, and other factors.

Rs. 4.3 LPA


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Benefits of Studying BBA Degree in Marketing

Since marketing is a continually changing subject, new approaches are always being developed to research customer behaviour and generate effective campaigns. Companies always seek people with a deep understanding of marketing principles and hands-on experience in the market. Therefore, pursuing a BBA Marketing course has many benefits.

BBA Marketing Management Salary Trends

The salary one can expect after completing a BBA Marketing degree depends on many factors such as the location of the company, the job profile opted by the students, and the skills and experiences of the candidates. Listed below are the average salary of popular companies.

Tata Consultancy Services

Job Profile

Average Salary

Relationship Manager

Rs. 5.7 LPA

Business Analyst

Rs. 9 LPA

Business Associate

Rs. 4.6 LPA

Sales Executive

Rs. 4.3 LPA

Wipro

Relationship Manager

Rs. 3.9 LPA

Business Analyst

Rs. 10.6 LPA

Business Associate

Rs. 3.3 LPA

Sales Executive

Rs. 3 LPA

Top Private BBA Marketing Colleges in India with Fees

In India, many private colleges offer a BBA in Marketing, however, the fees may be different. Listed below are some of the popular private BBA Marketing colleges in India with fees.

Top Government BBA Marketing Colleges in India with Fees

A few government colleges also offer the BBA Marketing course for eligible students. Once candidates have met the eligibility requirements of the course, they can apply for admission to the below-mentioned colleges.

BBA Marketing is a very promising course that provides students with many career options. Some popular career options one can pursue after completing the BBA Marketing course are Marketing Manager, Brand Manager, Sales Manager, and Market Research Analyst. The average salary of a Marketing Manager in India is Rs. 12.2 LPA depending on the experience and skills of the candidate.

Frequently Asked Questions (FAQs)

1. What is the duration of the BBA in Marketing?

The BBA in Marketing degree lasts for three years. It is an undergraduate degree designed to provide students with a foundational understanding of marketing principles and practices.

2. What are the main eligibility criteria for enrolling in a BBA in Marketing Management degree?

To be eligible for admission into a BBA in Marketing course, students must have completed their 10+2 or equivalent examination from a recognised board with a minimum aggregate score.

3. What entrance exams are required for admission into a BBA in Marketing?

Several entrance exams may be required, including UGAT (conducted by AIMA), NPAT (conducted by NMIMS), SET (conducted by Symbiosis International University), and CUET-UG (conducted by NTA). Some colleges also offer direct admission based on 10+2 scores.

4. What is the BBA in Marketing fee?

The total fees for the BBA in Marketing degree can vary widely depending on the institution. The range spans from Rs. 90,000 to Rs. 9.4 lakhs.

5. What are the career options after completing a BBA in Marketing?

Marketing Manager, Brand Manager, Marketing Executive, Marketing Research Analyst, and Product Manager are some popular career options for graduates. 

6. What is the average salary one can expect after completing a BBA in Marketing?

The average salary for a BBA in Marketing graduate varies based on role and experience. For example, a Marketing Manager can expect an average salary of around Rs. 12.6 lakhs per annum, while a Marketing Executive might earn around Rs. 3.4 lakhs per annum.

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Questions related to B.B.A

Have a question related to B.B.A ?

Hello Priyanka,

Benefits of BBA in HR (Online) from Manipal College:

  • Flexibility: Learn at your pace without needing to relocate or attend physical classes.

  • Accreditation: Manipal Online degrees are UGC and AICTE approved, offering credibility similar to offline degrees.

  • Cost-Effective: Lower fees compared to traditional offline programs.

  • Access to Resources: Digital libraries, recorded lectures, and online mentorship.

  • Skill Development: Focus on practical skills, case studies, and project work relevant to HR roles.

    Potential Disadvantages:

  • Limited Networking: Fewer face-to-face interactions with peers and professors, which may impact relationship-building.

  • Practical Exposure: Lack of on-campus activities like workshops or seminars that provide real-world exposure.

  • Perceived Value: Some traditional companies may still prefer candidates with on-campus degrees for certain roles.

  • Self-Discipline Required: Success in online education demands time management and self-motivation.

    Career Opportunities:

  • Most reputable companies now accept online degrees if accredited.
  • You can access internships and job placements similar to offline programs, though it may require proactive efforts.

If you're disciplined and comfortable with virtual learning, online BBA in HR from Manipal can be beneficial. However, offline programs may provide richer practical exposure.


I hope this answer helps you. If you have more queries then feel free to share your questions with us we will be happy to assist you.

Thank you and wishing you all the best for your bright future.


Hello aspirant,

To be eligible for a BBA, a candidate must receive at least 50% of the possible points in Class XII in any field from an accredited university or educational board. This program is offered to students who fulfill the necessary eligibility requirements for entrance to the BBA degree, hence there is no upper age limit.
For BBA and MBA programs, math is not a required subject. As long as they meet the qualifying conditions, the majority of institutions admit students from all streams.

Thank you

Hope it helps you

Hello Greetings

Mumbai University does offer aviation courses, but I couldn't find specific information on a BBA in Aviation Management program offered by the university . However, some other colleges in Mumbai do offer BBA in Aviation Management, such as:


- *DY Patil University, Mumbai*: Offers a BBA in Aviation program with a course fee of INR 99,000

- *National Institute of Management and Research Studies, Mumbai*: Offers a BBA in Aviation Management program with a course fee of INR 1,25,000

- *ICRI Mumbai*: Offers a BBA Aviation program with a course fee of INR 1,31,000


It's always best to verify the information with the university or colleges directly for the most up-to-date and accurate information.

Have a great day

Hi Ajit,

Yes, several entrance exams are conducted across India for admission to BBA in Travel and Tourism programs. Many universities and colleges also offer direct admission based on Class 12 marks, but prestigious institutions may require you to qualify through entrance tests. Here's a list of common exams and universities offering this course:

National-Level Entrance Exams

  1. CUET (Common University Entrance Test)

    • Conducted for admission to central universities and other participating institutions.
    • Subjects: General Awareness, English, Logical Reasoning, and Quantitative Aptitude.
    • Applicable Colleges: Delhi University, BHU, and others.
  2. IPU CET (Indraprastha University Common Entrance Test)

    • Conducted by Guru Gobind Singh Indraprastha University for various BBA programs, including Travel and Tourism.
  3. UGAT (Undergraduate Aptitude Test)

    • Conducted by the All India Management Association (AIMA).
    • Covers sections like English, Numerical Ability, General Knowledge, and Reasoning.
  4. NPAT (National Test for Programs After Twelfth)

    • Conducted by NMIMS University for BBA and other management programs.
    • Focus on Quantitative Skills, Logical Reasoning, and Verbal Ability.

State-Level Entrance Exams

  1. MAH CET (Maharashtra Common Entrance Test)

    • Conducted for BBA admissions in colleges across Maharashtra.
  2. CUCET (Cluster University Common Entrance Test)

    • Held by Cluster Universities for admissions in Jammu, Punjab, and other states.

Eligibility Criteria

  1. Educational Qualification : Passed Class 12 from a recognized board with a minimum of 50% marks.
  2. Preferred Streams : Open to all streams (Arts, Commerce, Science).
  3. Age Limit : Usually between 17 to 25 years.

Hope this helps!

https://www.careers360.com/courses/bba-in-hospitality-travel-and-tourism

Hello Greetings


The cutoff for BBA in MH CET at SK Somaiya College can vary from year to year. Unfortunately, I couldn't find the exact cutoff for the 1st merit list. However, I can provide some insights on how the cutoff is determined and what factors affect it.




The MAH BBA CET cutoff is based on several parameters, including the number of applicants, the difficulty level of the exam, and the number of seats available ¹. The cutoff marks are released along with each round of MAH CAP counseling.




To give you a better idea, here are some general cutoff trends for MAH BBA CET:




- *Previous Year's Cutoff*: The MAH BBA CET 2024 cutoff for Round 3 was around 55-60 percentile for the Maharashtra state quota ¹.


- *College-wise Cutoff*: The cutoff for SK Somaiya College may vary depending on the number of applicants and the seats available. However, as a general guideline, the college's cutoff is usually around 50-60 percentile.




Keep in mind that these are general trends and not specific to the 1st merit list. I recommend checking the official website of SK Somaiya College or the Maharashtra CET Cell for the latest information on cutoffs and merit lists.


Have a great day

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