BBA in Marketing - Course, Admissions, Eligibility, Syllabus, Fees, Career

BBA Marketing or BBA Marketing Management is one of the most popular specialisations chosen by business aspirants. The course is offered at the undergraduate level and is of a three-year duration. In India, around 35 educational institutes offer this course. This course helps students learn subjects such as marketing management, marketing research, and marketing strategies.

BBA in Marketing Management course prepares students to understand and analyse complex sets of marketing problems, and micro and macro marketing environments. Some of the subjects that a student studies in a BBA Marketing course are Business Economics, Financial Accounting, Marketing Management, and International Business.

Students need to fulfil the eligibility requirements of the course to apply for admission. 10+2 in any stream with minimum marks as specified by the college is the educational requirement for admission. The fees for a BBA in Marketing vary widely, ranging from Rs. 90,000 to Rs. 9.48 lakhs.

BBA Marketing Management Course Details

BBA Marketing Degree Eligibility Criteria

Every college in India has its eligibility criteria which should be fulfilled by the students. Candidates can check the official website or the prospectus of the course to find these details. In this section, we have discussed the eligibility requirements of a BBA Marketing degree offered by the students.

BBA Marketing Admission Process

The majority of business schools offer admissions based on the marks obtained in the entrance examinations. Listed below is the step-wise admission procedure for a BBA Marketing course.

• Candidates should check the eligibility criteria before applying for admission. Students can either refer to the eligibility criteria on the website of the college or they can also check the programme brochure released by the college.
• They can then apply by filling out the application form available on the official website of the college.
• They need to appear for the respective entrance examination (if any).
• Students should then choose the best possible college based on their cutoff score.
• Once they have chosen the college, they can pay the course fees and submit the official documents.

Top Entrance Exam for BBA Degree in Marketing

To pursue a BBA Marketing degree programme, students need to appear for certain entrance examinations. The entrance examinations can be conducted at the national level, state level, or university level. However, many colleges and universities also offer direct admission based on the 10+2 scorecard. Students should check the course details of their preferred college to know which examination is accepted by the colleges for the BBA Marketing course.

BBA Marketing Subjects

The BBA in Marketing degree combines traditional and contemporary marketing tactics, allowing students to handle real-world industry concerns. For three years, aspirants will master new marketing concepts every six months. In the below table, we have mentioned the BBA Marketing Management subjects

BBA in Marketing Fee Structure

The fee structure depends on many factors like college, infrastructure, facilities, hostels, and stream chosen by the students. The college fee can also vary depending on the college; private colleges charge more than government colleges. In general, the fees for a BBA in Marketing degree range from Rs. 90,000 to Rs. 9.5 lakhs.

Scope of Bachelor of Business Administration in Marketing Management

The scope of BBA marketing has now become large enough to have a significant impact on practically all parts of the business, and this is how marketing specialisations have emerged. From technical to personal marketing, BBA in marketing courses has huge market demand in both the public and private sectors.

Candidates who have completed their BBA in Marketing can work as marketing executives or marketing managers. and sales managers. However, to apply for managerial roles, they should pursue an MBA in similar specialisations such as an MBA in Marketing Management, an MBA in Sales and Marketing, and an MBA in Digital Marketing.

Career Options After BBA in Marketing Management

As we all know, marketing is a critical department in every business and organisation. Every company needs good and skilled marketing managers and executives. Candidates with a BBA in marketing degree have a lot of opportunities.

Top Recruiters

• Ernst & Young
• Infosys
• Google
• Accenture
• Zomato
• PepsiCo
• Mahindra and Mahindra

Benefits of Studying BBA Degree in Marketing

Since marketing is a continually changing subject, new approaches are always being developed to research customer behaviour and generate effective campaigns. Companies always seek people with a deep understanding of marketing principles and hands-on experience in the market. Therefore, pursuing a BBA Marketing course has many benefits.

BBA Marketing Management Salary Trends

The salary one can expect after completing a BBA Marketing degree depends on many factors such as the location of the company, the job profile opted by the students, and the skills and experiences of the candidates. Listed below are the average salary of popular companies.

Top Private BBA Marketing Colleges in India with Fees

In India, many private colleges offer a BBA in Marketing, however, the fees may be different. Listed below are some of the popular private BBA Marketing colleges in India with fees.

Top Government BBA Marketing Colleges in India with Fees

A few government colleges also offer the BBA Marketing course for eligible students. Once candidates have met the eligibility requirements of the course, they can apply for admission to the below-mentioned colleges.

BBA Marketing is a very promising course that provides students with many career options. Some popular career options one can pursue after completing the BBA Marketing course are Marketing Manager, Brand Manager, Sales Manager, and Market Research Analyst. The average salary of a Marketing Manager in India is Rs. 12.2 LPA depending on the experience and skills of the candidate.