BBA Retail Management: Course, Admission 2024, Fees, Syllabus, Colleges, Scope, Salary

BBA Retail Management: Course, Admission 2024, Fees, Syllabus, Colleges, Scope, Salary

Edited By Moksh Dheri | Updated on Feb 12, 2024 04:05 PM IST

BBA Retail Management is an undergraduate degree programme in the field of management, the duration of the course is three-years that provides the students with comprehensive understanding of retail operations. The course covers key principles such as purchasing, inventory control, marketing, and personnel management.

The course curriculum is designed to equip students with the skills needed to succeed in the retail management industry. It includes subjects like customer relationship management, retail strategy, business accounting, and merchandising. The graduates are prepared to handle supply, logistics, stock management, and customer interactions in a retail establishment.

Highlights- Retail Management

Particulars

Values

Degree Name

BBA Retail Management

Degree Type

Undergraduate

Degree Duration

3 years

Entrance Exams

CUCET, SET, DU JAT

Eligibility Criteria

10+2 with a valid aggregate score

Admission Process

Entrance Exam + GDPI (as per the admission criteria of the desired institute)

Fees for the Entire Duration

Rs. 30,060 to Rs. 8.25 Lakhs

Average Salary

Rs. 3 LPA ( for Retail Executive)

Job Profiles

Floor Manager, Store Manager, Operation Manager, Sales Associate, Retail Manager, and Merchandiser

Top Recruiters

Westside, Pantaloons, Reliance, Big Bazaar, Regal

BBA Retail Management Eligibility Criteria

The students interested in pursuing the Bachelor of Business Administration in Retail Management must meet the eligibility criteria set by their chosen institutes. These eligibility criteria can be found on the official website of the colleges and also on the programme brochure of the course.

  • Students must have passed their 10+2 education from a recognised board in India. They must also clear certain entrance examinations specified by the institutes.

  • Commerce students are generally preferred for the BBA Retail Management degree programme, but students from any stream such as (Humanities,Science or Commerce) can apply for admission.

  • Applicants must have secured a minimum aggregate score of 50 per cent in their qualification exam for 10+2, there will also be a relaxation of 5 per cent for the reserved categories.

BBA Retail Management Admission Process

Every institute has its own admission process, candidates are recommended to pass their entrance examination and fulfil the eligibility criteria prior to applying for the course. Some colleges also consider previous academic performance for admission. The following is the admission process of BBA Retail Management programme.

  • Applicants must have completed their 10+2 qualification examination from a recognised board in India.

  • There are many examinations conducted for the admission to the BBA Retail Management course, candidates are advised to appear for at least one of the entrance examinations and meet the specified cut-off.

  • Students can then apply for the admission on the official website of the desired institute by filling the admission form.

  • Colleges also require some necessary documents such as 10+2 marksheet, aadhar card, provisional certificate or exit certificate. Students are advised to arrange all the documents required prior to admission. The list of documents needed can be also found on the official website of the preferred institute.

Top Entrance Exams for BBA Retail Management

IPU CET: Indraprastha University Common Entrance Test is abbreviated as IPU CET. Candidates who want to pursue the BBA course at Guru Gobind Singh Indraprastha University will be chosen. This entrance exam is a good option and is conducted through National Level Test or IPU CET university. This exam can be written by students from engineering, law, and management courses.

SET: SET stands for Symbiosis Entrance Test this exam is conducted at the University level. This examination is conducted for admission to UG and Integrated courses. This exam is conducted for admission in different fields such as law, management, and economics. This exam is conducted online every year in various cities across India.

CUET UG Exam: Common University Entrance Test (CUET) is an all-India level entrance exam for admission to UG courses offered by all participating institutions. The NTA administers a national-level UG entrance exam.

Cutoff for BBA Retail Management

Cut-off is a crucial factor in the admission process of BBA Retail Management, aspirants seeking admission to the degree programme need to meet the cut-off percentage to qualify for the admission procedure. The cut-off is determined by many factors such as difficulty level of the exam, number of exam takers, and overall reputation and prestige of the institute.

Skills Required for BBA Retail Management

Students pursuing BBA in Retail Management should possess certain skills to ensure their success in the retail sector. To become accomplished professionals, and perform exceptionally well in their academics, candidates should have the following mentioned skills.

  • Good Communication

  • Patience

  • Good Listener

  • Strong Customer Service

  • Professionalism

  • Self-Confidence

Syllabus for BBA Retail Management

The subjects offered in BBA Retail Management include subjects such as Introduction to Retailing, Marketing Management, Retail Store Operation, and Logistics and Supply Chain Management. Mentioned in the table below is the syllabus of Tamil Nadu Open University.

1st Year

Business English

Principles of Management

Financial and Management Accounting

Managerial Economics

2nd Year

Introduction to Retailing

Business Statistics

Marketing Management

Human Resource Management

Store Layout, Design, and Visual Merchandising

Environmental Studies

3rd Year

Merchandise Management and Pricing

Retail Store Operations

Consumer Buying Behaviour

Customer Service and Personal Selling and Retailing

Logistics and Supply Chain Management

Information Technology and E-tailing

Fee Structure of BBA Retail Management

The fee structure for the BBA Retail Management course varies across different institutions. It is designed to be affordable keeping in mind the wide range of students who enrol in the course. The course fee varies depending on the institute, and typically ranges from Rs. 30,060 to Rs. 8.25 Lakhs.

Scope of BBA Retail Management

The BBA Retail Management course offers a wide range of opportunities in the retail sector, such as Retail Manager, Store Manager, Retail Buyer, and Merchandiser. The professionals get to work in various different environments such as supermarkets, departmental stores, and also on e-commerce platforms.

The Retail sector is expanding rapidly due to urbanisation and government support. There has been an increase in online shopping and digital marketing due to COVID-19 which has also increased the demand for qualified retail management professionals. Therefore, BBA Retail Management can pave the way for a prosperous dynamic career.

Career Options after BBA Retail Management

The course in BBA Retail Management equips the students with the required skills and knowledge to make a successful career in the retail sector. The field of BBA Retail Management offers a wide range of opportunities in different industries, providing the students with numerous career paths to explore.

Store Manager: Store Managers are professionals who oversee the day-to-day operations of a store, and ensure that it runs smoothly and effectively. They develop store strategies to raise customer engagement, expand store traffic, and profitability.

Retail Executive: Retail Executive are professionals who assist shoppers in finding the right products as per their needs. They are responsible for stocking shelves, handling financial transactions, and customer service.

Operations Manager: Operation Manager are responsible for making the policies, plans and strategies for the organisation. They also ensure that the operational policies and procedures are developed, implemented and reviewed efficiently.

Sales Manager: Sales Managers are professionals who are responsible for the success of their company’s sales departments. They coordinate with the marketing team for future campaigns to drive sales.

Top Recruiters:

  • Malls

  • Westside

  • Pantaloons

  • Reliance

  • Big Bazaar

  • Regal

Benefits of Studying BBA Retail Management

The course in BBA Retail Management offers various benefits to the student with necessary knowledge in the field of Retailing and Retail Operations offering a wide range of employment opportunities such as logistics, banks, human resources, insurance, and advertising agencies. The course also provides the students with various skills such as Good Communication, Patience, Good Lister, and Self Confidence.

Salary after BBA Retail Management

The salary after BBA Retail Management depends on the location of the company, job profile applied by the candidate and skills and experience of the candidate. The salary will increase as candidates get work experience in the field of Retail Management. Mentioned below are the salaries of some of the most popular career options in the field of BBA Retail Management.

Job Profiles

Average Salary

Store Manager

Rs. 5.2 LPA

Operations Executive

Rs. 3.0 LPA

Sales Manager

Rs. 6.8 LPA

Retail Executive

Rs. 3.0 LPA

Source: Ambition Box

List of Top BBA Retail Management Colleges in India

Many institutes in India offer BBA Retail Management courses, the admission is based on entrance examination or previous academic marks. Candidates can fill the application form available on the official website of the institute. They should also ensure that they are meeting the eligibility criteria and carefully following the admission procedure.

Colleges

Fees

DSU Bangalore

Rs. 5.40 Lakhs

FMS MRIIRS Faridabad

Rs. 4.08 Lakhs

KJC Bangalore

Rs. 3 Lakhs

SSPU Pune

Rs. 7.83 Lakhs

SUAS Indore

Rs. 8.25 Lakhs

IGNOU

Rs. 30,060

Andhra Kesari University Ongole

-

GCW Guntur

-

List of Top Private BBA Retail Management Colleges in India

Many private institutes offer BBA Retail Management, these colleges also organise placement rounds to help the candidates for the job. Candidates are advised to carefully follow the admission procedure and apply for the admission by filling the application form available on the official website of the course.

Colleges

Fees

DSU Bangalore

Rs. 5.40 Lakhs

FMS MRIIRS Faridabad

Rs. 4.08 Lakhs

KJC Bangalore

Rs. 3 Lakhs

SSPU Pune

Rs. 7.83 Lakhs

SUAS Indore

Rs. 8.25 Lakhs

List of Top Government BBA Retail Management Colleges in India

Studying at a government institute is comparatively cheaper than a private institute, these colleges also assist the candidate in their placements. Some government institutes offer BBA Retail Management courses, the admission process will consist of entrance examinations, some colleges also conduct aptitude tests and group discussions.

Colleges

Fees

IGNOU

Rs. 30,060

Andhra Kesari University Ongole

-

GCW Guntur

-

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