BBA Retail Management is an undergraduate degree programme in the field of management, the duration of the course is three-years that provides the students with comprehensive understanding of retail operations. The course covers key principles such as purchasing, inventory control, marketing, and personnel management.
The course curriculum is designed to equip students with the skills needed to succeed in the retail management industry. It includes subjects like customer relationship management, retail strategy, business accounting, and merchandising. The graduates are prepared to handle supply, logistics, stock management, and customer interactions in a retail establishment.
Particulars | Values |
---|---|
Degree Name | BBA Retail Management |
Degree Type | Undergraduate |
Degree Duration | 3 years |
Entrance Exams | CUCET, SET, DU JAT |
Eligibility Criteria | 10+2 with a valid aggregate score |
Admission Process | Entrance Exam + GDPI (as per the admission criteria of the desired institute) |
Fees for the Entire Duration | Rs. 30,060 to Rs. 8.25 Lakhs |
Average Salary | Rs. 3 LPA ( for Retail Executive) |
Job Profiles | Floor Manager, Store Manager, Operation Manager, Sales Associate, Retail Manager, and Merchandiser |
Top Recruiters | Westside, Pantaloons, Reliance, Big Bazaar, Regal |
The students interested in pursuing the Bachelor of Business Administration in Retail Management must meet the eligibility criteria set by their chosen institutes. These eligibility criteria can be found on the official website of the colleges and also on the programme brochure of the course.
Students must have passed their 10+2 education from a recognised board in India. They must also clear certain entrance examinations specified by the institutes.
Commerce students are generally preferred for the BBA Retail Management degree programme, but students from any stream such as (Humanities,Science or Commerce) can apply for admission.
Applicants must have secured a minimum aggregate score of 50 per cent in their qualification exam for 10+2, there will also be a relaxation of 5 per cent for the reserved categories.
Every institute has its own admission process, candidates are recommended to pass their entrance examination and fulfil the eligibility criteria prior to applying for the course. Some colleges also consider previous academic performance for admission. The following is the admission process of BBA Retail Management programme.
Applicants must have completed their 10+2 qualification examination from a recognised board in India.
There are many examinations conducted for the admission to the BBA Retail Management course, candidates are advised to appear for at least one of the entrance examinations and meet the specified cut-off.
Students can then apply for the admission on the official website of the desired institute by filling the admission form.
Colleges also require some necessary documents such as 10+2 marksheet, aadhar card, provisional certificate or exit certificate. Students are advised to arrange all the documents required prior to admission. The list of documents needed can be also found on the official website of the preferred institute.
IPU CET: Indraprastha University Common Entrance Test is abbreviated as IPU CET. Candidates who want to pursue the BBA course at Guru Gobind Singh Indraprastha University will be chosen. This entrance exam is a good option and is conducted through National Level Test or IPU CET university. This exam can be written by students from engineering, law, and management courses.
SET: SET stands for Symbiosis Entrance Test this exam is conducted at the University level. This examination is conducted for admission to UG and Integrated courses. This exam is conducted for admission in different fields such as law, management, and economics. This exam is conducted online every year in various cities across India.
CUET UG Exam: Common University Entrance Test (CUET) is an all-India level entrance exam for admission to UG courses offered by all participating institutions. The NTA administers a national-level UG entrance exam.
Cut-off is a crucial factor in the admission process of BBA Retail Management, aspirants seeking admission to the degree programme need to meet the cut-off percentage to qualify for the admission procedure. The cut-off is determined by many factors such as difficulty level of the exam, number of exam takers, and overall reputation and prestige of the institute.
Students pursuing BBA in Retail Management should possess certain skills to ensure their success in the retail sector. To become accomplished professionals, and perform exceptionally well in their academics, candidates should have the following mentioned skills.
Good Communication
Patience
Good Listener
Strong Customer Service
Professionalism
Self-Confidence
The subjects offered in BBA Retail Management include subjects such as Introduction to Retailing, Marketing Management, Retail Store Operation, and Logistics and Supply Chain Management. Mentioned in the table below is the syllabus of Tamil Nadu Open University.
1st Year | |
Business English | Principles of Management |
Financial and Management Accounting | Managerial Economics |
2nd Year | |
Introduction to Retailing | Business Statistics |
Marketing Management | Human Resource Management |
Store Layout, Design, and Visual Merchandising | Environmental Studies |
3rd Year | |
Merchandise Management and Pricing | Retail Store Operations |
Consumer Buying Behaviour | Customer Service and Personal Selling and Retailing |
Logistics and Supply Chain Management | Information Technology and E-tailing |
The fee structure for the BBA Retail Management course varies across different institutions. It is designed to be affordable keeping in mind the wide range of students who enrol in the course. The course fee varies depending on the institute, and typically ranges from Rs. 30,060 to Rs. 8.25 Lakhs.
The BBA Retail Management course offers a wide range of opportunities in the retail sector, such as Retail Manager, Store Manager, Retail Buyer, and Merchandiser. The professionals get to work in various different environments such as supermarkets, departmental stores, and also on e-commerce platforms.
The Retail sector is expanding rapidly due to urbanisation and government support. There has been an increase in online shopping and digital marketing due to COVID-19 which has also increased the demand for qualified retail management professionals. Therefore, BBA Retail Management can pave the way for a prosperous dynamic career.
The course in BBA Retail Management equips the students with the required skills and knowledge to make a successful career in the retail sector. The field of BBA Retail Management offers a wide range of opportunities in different industries, providing the students with numerous career paths to explore.
Store Manager: Store Managers are professionals who oversee the day-to-day operations of a store, and ensure that it runs smoothly and effectively. They develop store strategies to raise customer engagement, expand store traffic, and profitability.
Retail Executive: Retail Executive are professionals who assist shoppers in finding the right products as per their needs. They are responsible for stocking shelves, handling financial transactions, and customer service.
Operations Manager: Operation Manager are responsible for making the policies, plans and strategies for the organisation. They also ensure that the operational policies and procedures are developed, implemented and reviewed efficiently.
Sales Manager: Sales Managers are professionals who are responsible for the success of their company’s sales departments. They coordinate with the marketing team for future campaigns to drive sales.
Malls
Westside
Pantaloons
Reliance
Big Bazaar
Regal
The course in BBA Retail Management offers various benefits to the student with necessary knowledge in the field of Retailing and Retail Operations offering a wide range of employment opportunities such as logistics, banks, human resources, insurance, and advertising agencies. The course also provides the students with various skills such as Good Communication, Patience, Good Lister, and Self Confidence.
The salary after BBA Retail Management depends on the location of the company, job profile applied by the candidate and skills and experience of the candidate. The salary will increase as candidates get work experience in the field of Retail Management. Mentioned below are the salaries of some of the most popular career options in the field of BBA Retail Management.
Job Profiles | Average Salary |
---|---|
Store Manager | Rs. 5.2 LPA |
Operations Executive | Rs. 3.0 LPA |
Sales Manager | Rs. 6.8 LPA |
Retail Executive | Rs. 3.0 LPA |
Source: Ambition Box
Many institutes in India offer BBA Retail Management courses, the admission is based on entrance examination or previous academic marks. Candidates can fill the application form available on the official website of the institute. They should also ensure that they are meeting the eligibility criteria and carefully following the admission procedure.
Colleges | Fees |
---|---|
Rs. 5.40 Lakhs | |
Rs. 4.08 Lakhs | |
Rs. 3 Lakhs | |
Rs. 7.83 Lakhs | |
Rs. 8.25 Lakhs | |
Rs. 30,060 | |
- | |
- |
Many private institutes offer BBA Retail Management, these colleges also organise placement rounds to help the candidates for the job. Candidates are advised to carefully follow the admission procedure and apply for the admission by filling the application form available on the official website of the course.
Colleges | Fees |
---|---|
DSU Bangalore | Rs. 5.40 Lakhs |
FMS MRIIRS Faridabad | Rs. 4.08 Lakhs |
KJC Bangalore | Rs. 3 Lakhs |
SSPU Pune | Rs. 7.83 Lakhs |
SUAS Indore | Rs. 8.25 Lakhs |
Studying at a government institute is comparatively cheaper than a private institute, these colleges also assist the candidate in their placements. Some government institutes offer BBA Retail Management courses, the admission process will consist of entrance examinations, some colleges also conduct aptitude tests and group discussions.
Colleges | Fees |
---|---|
IGNOU | Rs. 30,060 |
Andhra Kesari University Ongole | - |
GCW Guntur | - |