MBA in Communication and Media Management Course, Subjects, Exams, Admission, Colleges, Fees, Career

Edited By Moksh Dheri | Updated on Oct 15, 2024 11:46 AM IST

MBA in Communication and Media Management is a postgraduate degree programme. The course duration is two years, spread across four semesters. The course is offered in the field of communication and media management and covers all types of media and how they influence business, society, and culture. It focuses specifically on the entertainment and media industries.

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Highlights- MBA in Communication and Media Management
MBA in Communication and Media Management Eligibility Criteria
MBA in Communication and Media Management Entrance Exams
Top MBA Specialisations
MBA in Communication and Media Management Subject/Syllabus
Scope of MBA in Communication and Media Management
Career Options after MBA in Communication and Media Management
Salary After MBA Communication and Media Management
Benefits of studying MBA in Communication and Media Management

MBA in Communication and Media Management Course, Subjects, Exams, Admission, Colleges, Fees, Career

To be eligible for the MBA in Communication and Media Management, candidates should have cleared their bachelor's degree from a recognised institute in India. They must also achieve at least a 50 per cent aggregate score, for candidates belonging to the reserved categories, there may be some relaxation. CAT, MAT, CMAT, SNAP, and NMAT are the popular examinations.

Graduates can work in various industries such as Film and TV, Advertising and Branding, and Print Media. An MBA degree in Communication and Media Management prepares students to opt for many high-paying careers. Students should hold a bachelor’s degree in a relevant discipline to be eligible for the course.

MBA in Communication and Media Management- Important Dates

CAT Exam- 24 Nov, 2024
CAT Admit Card- 05 Nov 2024 - 24 Nov 2024

Highlights- MBA in Communication and Media Management

Particulars	Values
Course Name	MBA in Communication and Media Management
Degree Type	Postgraduate
Course Duration	2 years
Entrance Exams	CAT, MAT, CMAT, NMAT, SNAP
Eligibility Criteria	Bachelor’s degree with 50 per cent
Average Salary	Rs. 8.7 LPA (Social Media Manager)
Job Profiles	Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager
Top Recruiters	Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network

MBA in Communication and Media Management Eligibility Criteria

Candidates should meet the MBA in Communication and Media Management eligibility requirements. Every college has its specifications for eligibility, therefore candidates need to check the same beforehand. Listed below are the eligibility details for an MBA Communication and Media Management course:

Eligibility Parameters	Details
Educational Qualification	Bachelor's degree from a recognised institute in India
Minimum Aggregate Score	50 per cent (for general), 5-10 per cent relaxation for reserved category students
Entrance Examination	CAT, MAT, SNAP, XAT, NMAT
Provisional Admission	Those in the final year of graduation are eligible on a provisional basis
Work Experience	1-2 years (not mandatory)

MBA in Communication and Media Management Admission

Students wishing to apply for an MBA in Communication and Media Management should follow various entrance standards, depending on the university. Admissions are provided on a first-come, first-serve basis, apart from entrance examinations, many colleges also provide admission based on academic performance or merit score.

Candidates who have met the eligibility requirements of the course can apply for admission to their desired institute.
Students should carefully fill out the application form on the official website of the institute.
They can also apply for the entrance examinations. CAT, MAT, XAT, and CMAT are the popular management entrance examinations.
Once the results of the entrance examinations have been declared, a merit list will be prepared and students will be allotted colleges.
Many management institutes conduct personal interviews and group discussions in addition to the entrance examinations.
Selected candidates should pay the course fees and submit the required documents to conclude the admission procedure.

MBA in Communication and Media Management Entrance Exams

The performance of a candidate in the entrance exam determines his or her admission to the programme. While there are many popular national-level exams, many universities have their entrance criteria. Therefore candidates should check the official website of the college to know the details.

Exam Name	Exam Level	Conducting Body	Exam Schedule
CAT	National Exam	Indian Institute of Management Lucknow	CAT Exam Schedule
MAT	National Exam	All India Management Association	MAT Exam Schedule
CMAT	National Exam	National Testing Agency (NTA)	CMAT Exam Schedule
XAT	University/National Level	XLRI Jamshedpur	XAT Exam Schedule
SNAP	University/National Level	Symbiosis International University	SNAP Exam Schedule

Top MBA Specialisations

Students can choose from many specialisations depending on their interests and future goals. Students can choose the specialisations depending on their interests and future goals. Listed below are some of the popular specialisations offered in the MBA degree programme.

MBA in Marketing Management	MBA Data Science
MBA Artificial Intelligence	MBA in Entrepreneurship
MBA Hospital and Health Care Management	MBA in Rural Management
MBA in International Business	MBA Textile Management
MBA in Digital Marketing	MBA in Sustainability Management

Types of MBA Degrees

Apart from a traditional MBA, students can pursue the same in a part-time mode, distance mode, or online mode depending on their interests and future goals. In the table below, we have mentioned the popular types of MBA degrees.

Part-Time MBA	Executive MBA
Distance MBA	Online MBA

MBA in Communication and Media Management Subject/Syllabus

An MBA in Communication and Media Management has a distinct academic curriculum depending on the institute. Some of the topics covered are Marketing Research, Principles and Practices of Management, Content Marketing, and Economics and Accounting. In the table below, we have mentioned the semester-wise syllabus of MBA Communication and Media Management.

Semester 1	Semester 2
Business Statistics	Consumer Behaviour and Insights
Marketing Management	Sales Management
Communication Theories and Culture	Digital Marketing
Media and Communication Industry Overview	Strategic Brand Management
Integrated Marketing Communication Planning	Marketing Research
Principles and Practices of Management and Organizational Behaviour	Business Analytics
Research Methodology	Economics and Accounting
Project I	Content Marketing
Business Communication - I	Social Responsibility Project
Digital Ecosystem	Qualitative Research Methods
Integrated Disaster Management	Project II
Semester 3	Semester 4
Internship	Dissertation/Digital/Multimedia Project
Evolving Media Technologies	Brand Valuation and Return on Marketing Investments (ROMI)
Rural Marketing	Flexi-Credit Course
Management Accounting	Flexi-Credit Course
Social Media Analytics	-
Sports and Entertainment Marketing	-
Artificial Intelligence, Augmented Reality and Virtual Reality	-
Business Communication - II	-
Introduction to Syndicated Database and Analysis with Workshop	-
Research Publication	-
Specialization Core Courses- Brand Communication	Specialization Core Courses- Media Management
Account Planning Models and Practices	Media Investment Management
Advertising Management	Strategic Media Planning
Specialization Core Courses- Public Relations	Specialization Core Courses- Marketing and Media Analytics
Public Relations and Corporate Communication	Consumer, Brand and Media Insights
Writing for Public Relations	Data Visualisation
Cases in Public Relations Strategy	-
Specialisation Core Courses- Brand Communication	Specialisation Core Courses- Media Management
Advertising Strategy	Advance Media Planning and Media Innovation
Communication Design and Innovation Management	Specialized Media Research
Specialised Advertising Research	Economics & Business of Media
Specialization Core Courses- Public Relations	Specialization Core Courses- Marketing and Media Analytics
Strategic PR and Reputation Management	Multivariate Data Analysis
Corporate Communication Strategy	Data Privacy: Ethics, Law and Technical Considerations
Event Management	R Programming
Generic Elective Courses
Marketing Strategy	-
Customer Relationship Management	-

MBA in Communication and Media Management Fee Structure

The MBA in Communication and Media Management fee is determined by the management authority of a college. Each institution has its fee structure, which differs depending on various factors. Private institutes generally charge a higher fee as compared to government institutes. Students can check the fee on the official website of the college or by contacting the admissions office.

Scope of MBA in Communication and Media Management

With a boom in the media and technology industry, receiving and transmitting information is at our fingertips. Moreover, with the onset of digitalisation, the scope of communication management has also increased immensely. After graduation, students can also opt for a Ph.D. in similar fields and they can increase their knowledge even further.

Career Options after MBA in Communication and Media Management

An MBA in Communication and Media Management exposes the students to every aspect of a company. Students will gain practical knowledge in the field of media and communication. Some of the popular career options along with their respective salaries are listed below.

Job Profiles	Job Descriptions	Average Salary
Media Strategist	Media Strategists are professionals who aid in the creation of ad campaigns. They find ways to use the media to effectively advertise a particular brand.	Rs. 4.6 LPA
Social Media Manager	A Social Media Manager is in charge of monitoring, organising, screening, and measuring a product, brand, corporation or individual’s social media presence. They also work for businesses to generate revenue using various social media strategies.	Rs. 8.7 LPA
Digital Marketing Executive	The Digital Marketing Executive is in charge of engaging a brand or a customer or client using the Internet. Their main goal is to create and maintain the company’s internet presence. They are responsible for a company’s online marketing strategies.	Rs. 3 Lakhs
Brand Manager	A Brand Manager is in charge of customising a company’s marketing plan towards its target audience. He or she is responsible for maintaining brand consistency throughout the company's market research and communications.	Rs. 18.3 LPA

Source: AmbitionBox

Top Recruiters

Time Network
Zee Network
The Hindu
Door Darshan
All India Radio
India Today
Outlook
Republic Television Network

Salary After MBA Communication and Media Management

The average salary after an MBA in Communication and Media Management depends on various factors. It depends on the skills and experience of the candidate, the location of the institute, and the job profile opted by the student. In the table below, we have listed the average salary of the private and government sectors.

Sectors	Average Salary
Private	Rs. 3 LPA-Rs. 75 LPA
Government	Rs. 3 LPA-Rs. 25 LPA

Source: Naukri.com

Benefits of studying MBA in Communication and Media Management

Communication or Media Management includes every aspect of audio-visual communication such as Print media, TV, Digital, Advertising, and Public Relations. With mobile growing as a new medium of communication and the internet, penetration increasing at a rapid pace. There are many opportunities for graduates to reach the masses easily and connect with them for businesses and social media campaigns.

Frequently Asked Questions (FAQs)

1. What is MBA in Media and Communication?

MBA in Communication and Media Management is a two-year postgraduate degree programme that focuses on the entertainment and media industries.

2. What is the scope of an MBA in Media Management?

With the boom in the media and technology industry, receiving and transmitting information is literally on the tip of fingers. Moreover, with the onset of digitalisation, the scope of communication or communication management as a specialisation has increased immensely.

3. What is the tuition fee of the MBA in Communication and Media Management course?

Students can check the tuition fees for MBA Communication and Media Management on the official website of the college or programme brochure. They can also contact the admission office of the institute to know more details.

4. What is the eligibility criteria for an MBA in Communication and Media Management?

To be eligible for an MBA in Communication and Media Management, students must hold a bachelor's degree in a relevant discipline. They must also achieve minimum aggregate requirement, as specified by the institute.

5. What is the duration of the MBA in Communication and Media Management course?

An MBA in Communication and Media Management is a postgraduate course of two-year duration.

6. What are the career options after an MBA in Communication and Media Management?

There are various career options after an MBA in Communication and Media Management. Some of the careers are Media Strategist, Social Media Manager, Digital Marketing Executive, Brand Manager.

7. What are the best firms to work for if you have an MBA in Communication and Media Management?

Time Network, Zee Network, The Hindu, Door Darshan, All India Radio, India Today, Outlook, Republic Television Network are some of the leading organisations that hire MBA in Communication and Media Management graduates.

8. Is it possible to pursue a Ph.D. after completing an MBA in Communication and Media Management?

Students who have completed an MBA in Communication and Media Management degree can apply for a Ph.D. in Communication and Media Management programme.