MBA in Digital Marketing: Course, Admission 2024, Fees, Syllabus, Entrance Exams, Colleges, Scope

Edited By Moksh Dheri | Updated on Oct 08, 2024 11:32 AM IST

MBA in Digital Marketing is a postgraduate level course of two years duration. It is a specialised programme in the field of management, focused on digital marketing. The course provides students with the skills and knowledge required to create effective digital marketing campaigns. In India, more than 50 business schools offer this MBA specialisation.

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Latest Updates on MBA in Digital Marketing Exams
MBA in Digital Marketing Eligibility Criteria
Top MBA in Digital Marketing Entrance Exams
Top MBA Specialisations
MBA in Digital Marketing Subjects/Syllabus
MBA in Digital Marketing Fees
Scope of Master's Degree Digital Marketing
Career Options After MBA in Digital Marketing
Salary After MBA Digital Marketing
Top Private MBA Digital Marketing Colleges in India
Top Government MBA Digital Marketing Colleges

MBA in Digital Marketing: Course, Admission 2024, Fees, Syllabus, Entrance Exams, Colleges, Scope

Digital Marketing has become crucial nowadays, as it helps companies to reach a larger number of consumers than the traditional marketing practice. The course provides students with knowledge of key social media platforms such as Facebook, Twitter, Google+, Google Analytics, and LinkedIn. Some of the focus areas of the course are SEO, SEM, Digital Analytics, Social Media Marketing, and Content Strategy.

Candidates must complete their bachelor's degree in any stream with a minimum aggregate score of 50-60 per cent, depending on the specific admission criteria of the college. The admission process usually relies on scores from entrance exams like CAT, MAT, CMAT, or XAT. Some colleges may also prefer candidates with some work experience.

After completing an MBA in Digital Marketing Management, students can opt for job roles such as Digital Marketing Manager, Social Media Manager, Content Marketing Manager, and E-Commerce Manager. The average salary of a Digital Marketing Specialist in India is Rs. 6.9 LPA, depending on the skills and experience of the candidate.

Latest Updates on MBA in Digital Marketing Exams

01 Aug, 2024 - 13 Sep, 2024 - CAT Application window closed
24 Nov, 2024 - CAT Exam in online mode
05 Nov, 2024 - 24 Nov, 2024 -CAT Admit Card will be issued

Highlights- MBA Digital Marketing

Particulars	Values
Course Name	MBA Digital Marketing
Degree Type	Postgraduate
MBA Digital Marketing Course Duration	2 years
MBA Digital Marketing Semesters	Four
MBA Digital Marketing Entrance Exams	CAT, XAT, MAT, CMAT, SNAP
MBA Digital Marketing Fees	Rs. 54,000 to Rs. 14 Lakhs
MBA Digital Marketing Average Salary	Rs. 6.9 LPA (Digital Marketing Specialist)
MBA Digital Marketing Eligibility Criteria	Bachelor’s degree with 50 per cent aggregate score
MBA Digital Marketing Job Profiles	Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst
MBA Digital Marketing Top Recruiters	Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart

MBA in Digital Marketing Eligibility Criteria

Candidates interested in pursuing an MBA in Digital Marketing should fulfil the basic eligibility requirements of the course. They can find the eligibility details either on the official website of the institute or the programme brochure. Though every college may have its eligibility criteria, some of the common guidelines are provided in the table below.

Eligibility Parameters	Details
Educational Qualification	Bachelor's degree from a recognised institute in India
Entrance Exam	Must have a valid score card of CAT/MAT/CMAT or any relevant management examination
Minimum aggregate score	50-60 per cent (5-10 per cent relaxation for candidates belonging to the reserved categories)
Work Experience	Some colleges may prefer candidates having some work experience

MBA in Digital Marketing Admission Procedure

Before applying for admissions, candidates must meet the qualification requirements of the course. The admission process is decided by the management authority of the institute. Listed below are the admission procedures for an MBA in Digital Marketing.

Before applying for admission to the MBA Digital Marketing course, students need to meet the required eligibility criteria depending on the institution.
Candidates can register online by visiting the institute's official website, filling out the online application form, and mailing the relevant documentation.
They need to appear for the required entrance exam based on which seats will be allotted to candidates in the counselling process.
Some colleges can even conduct personal interviews and/or group discussions.
Selected candidates need to pay the course fees for the finalisation of their seats.

Top MBA in Digital Marketing Entrance Exams

Many business schools provide admissions based on the applicant's performance in the entrance examinations. Apart from entrance examinations, many colleges also conduct personal interviews, group discussions or aptitude tests. Listed below are some of the well-known management entrance examinations.

Exam Name	Level	Conducting Body	Exam Schedule
CAT	National	IIM Lucknow	CAT Exam Schedule
MAT	National	AIMA	MAT Exam Schedule
CMAT	National	NTA	CMAT Exam Schedule
XAT	National	XLRI Jamshedpur	XAT Exam Schedule
SNAP	National	Symbiosis International University	SNAP Exam Schedule

Cutoff of Top Colleges

A set of criteria is used to generate the merit score for a digital marketing MBA course. Admission is granted to those who score above the cut-off percentage. The score of the entrance examination is considered as the MBA in Digital Marketing cutoff. The number of applicants and difficulty level of the entrance exam decide the cutoff, which varies by institution. In the table below, we have mentioned the cutoff score of top MBA entrance examinations.

Exam	Cutoff
CAT	CAT Cutoff
XAT	XAT Cutoff
MAT	MAT Cutoff
CMAT	CMAT Cutoff

Top MBA Specialisations

MBA course has many specialisations that provide business acumen along with other managerial skills. Listed below are top MBA specialisations, depending on their demand and opportunities.

MBA in Marketing Management	MBA Capital Market
MBA in Marketing Management	MBA in Data Analytics
MBA in Logistics Supply Chain Management	MBA in International Business
MBA Retail Management	MBA in Banking & Finance Management
MBA Banking and Insurance	MBA Artificial Intelligence

MBA in Digital Marketing Subjects/Syllabus

Depending on the college, the syllabus of an MBA in Digital Marketing may vary. Some of the core topics covered in the syllabus include Consumer Buying Behaviour, Lead Generation and Marketing Automation, SEM, SEO, and Content Marketing. Listed below is the semester-wise syllabus for MBA Digital Marketing offered by JSS STU, Mysuru.

Semester 1
Foundations of Management and Organisation Behaviour	E-Commerce
Accounting for Managers	Lab for Microsoft Office
Managerial Economics	Personal Development, Communication
Quantitative Techniques for Managers	Teamwork-Workshop
Semester 2
Financial Management	Website planning and structure
Product and Brand Management	Business Research Methods -Workshop
Consumer Buying behaviour	Communication and Leadership Development Workshop
Fundamentals of Digital Marketing	Content management system-Lab
Semester 3
Search Engine Marketing & Search Engine Optimization (SEO)	Lead Generation and Marketing Automation
Social Media Marketing	Email marketing, Mobile Marketing and Video Marketing
Content Marketing	SPSS Lab
Digital Entrepreneurship	Placement Training
Semester 4
Services Management	Analytics- Web and Google
Strategic Management	Lab: LinkedIn and Twitter Marketing
Personal selling and Sales Management	Creative, Design Thinking and Skill Development
Project Management for Digital Marketing Firms	Placement Training
Affiliate Marketing and Google Adsense	Project Work

MBA in Digital Marketing Fees

MBA Digital Marketing course fees is determined by the college administration. It depends on various factors such as the ownership of the institute and the facilities provided by the institute. The average fees for an MBA in Digital Marketing range from Rs. 54,000 to Rs. 14 Lakhs depending on the institute.

Scope of Master's Degree Digital Marketing

Digital Marketing is one of the most important departments of any company, and there is a good scope for development and growth. Apart from leading MNCs, many small and medium enterprises have also started applying digital marketing techniques to reach a larger group of customers. The field of Digital Marketing is evolving at a rapid pace and presents new and interesting career opportunities to candidates. Students who complete an MBA in digital marketing in India can pursue a PhD in streams similar to or related to Digital Marketing

Career Options After MBA in Digital Marketing

The digital marketing MBA programme is designed to expose students to all aspects of the business. Students will learn how to market their products and services on the online platform. They will also learn about various social media platforms such as Facebook, Instagram, LinkedIn, and Google Analytics. Some of the popular career options along with respective salaries are listed in the table below.

Job Profiles	Job Descriptions	Average Salary
Digital Marketing Executive	A digital marketing executive is responsible for utilising the Internet to engage a company's customers or clients. The creation and maintenance of the company's online presence is its primary purpose.	Rs. 3 LPA
Social Media Manager	A social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. A social media manager works for businesses to generate money via social networking sites.	Rs. 8.7 LPA
Brand Manager	A Brand Manager is in charge of designing a company's marketing strategy for its target audience. A brand manager is in charge of retaining the company's brand consistently with the help of market research and communications, as well as managing a product line.	Rs. 18.3 LPA
Market Research Analyst	A market research analyst evaluates customer preferences to assist companies in achieving product specifications based on current market trends. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign.	Rs. 4.3 LPA
Advertising Manager	Advertising Managers are in charge of planning and executing advertising programmes for a variety of businesses. Their main goal is to raise awareness of the products and services.	Rs. 8 LPA

Top Recruiters:

Amazon
Zomato
LinkedIn
Flipkart
Google

Benefits of Studying Digital Marketing MBA Course

Digital Marketing offers many career opportunities to graduates. They can apply for job profiles such as Digital Marketing Executive, Social Media Manager, Brand Manager, and SEO Analyst. They can also work in Data Analytics and e-commerce. In today’s world where everything is online and digital, the scope of digital marketing has also grown significantly in recent years. The MBA in Digital Marketing programme aims to prepare students to navigate and excel in the dynamic field.

Salary After MBA Digital Marketing

The average salary that the graduate gets after completing his master's degree depends on many factors. Listed in the following tables are the popular career options in the field of Digital Marketing along with their respective salaries.

Sectors	Salary
Private	Rs. 3 LPA-Rs. 100 LPA
Government	Rs. 3 LPA-Rs. 50 LPA

Source: Naukri.com

Top Private MBA Digital Marketing Colleges in India

Many private institutes are offering an MBA Digital Marketing course. The fees charged by private colleges may be higher as compared to the government institutes. In the table below, we have mentioned the top private MBA Digital Marketing colleges.

Colleges	Fees
Chandigarh University, Chandigarh	Rs. 5.80 Lakhs
Presidency University, Bangalore	Rs. 6 Lakhs
Jain Deemed to be University, Bangalore	Rs. 2 Lakhs
NIMS University, Jaipur	Rs. 4 Lakhs
Shri Ramswaroop Memorial University, Barabanki	Rs. 3.20 Lakhs
Mangalayatan University, Aligarh	Rs. 2.70 Lakhs
St Mary's Technical Campus, Kolkata	Rs. 1.20 Lakhs
KR Mangalam University, Gurgaon	Rs. 6.60 Lakhs
SRM University, Delhi-NCR, Sonepat	Rs. 4.07 Lakhs
JNTU, Gurajada	-

Top Government MBA Digital Marketing Colleges

Only a few government colleges offer an MBA Digital Marketing course. To know the course details, candidates can check the official website or the programme brochure.

Colleges	Fees
Jawaharlal Nehru Technological University, Gurajada	-
University of Mysore Online	-

The Master in Digital Marketing course is a very promising programme offering many career options to students. Candidates should check the eligibility criteria and other required details on the official website of the college before applying.

Frequently Asked Questions (FAQs)

1. Should I do an MBA in Digital Marketing or a short course in digital marketing?

Though a digital marketing course is shorter than an MBA in Digital Marketing, it is advisable to go to the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.

2. Which field is best in digital marketing?

Content Marketing, Search Engine Optimisation, and Social Media Experts are some of the common departments.

3. What is MBA in Digital Marketing?

MBA in Digital Marketing is a course that provides a candidate with practical and theoretical studies in the digital marketing sector. The course is related to traditional marketing but equips a candidate with a different set of skills. The course grooms and creative as well as managerial skills of a candidate.

4. What is the eligibility criteria for MBA in Digital Marketing?

The eligibility criteria for MBA in Digital Marketing is graduation in any stream from a recognized institute with a minimum of 50 per cent marks. The criteria may vary in different colleges.

5. What are the skills required for an MBA in Digital Marketing Management?

Writing & editing, Creative & analytical abilities, Design skills, Strategic Thinking, Marketing automation, Entrepreneurial skills are some of the skills required for an MBA in Digital Marketing Management.

6. What are the career options after an MBA in Digital Marketing Management?

There are various career options after an MBA in Digital Marketing Management. Some of the careers are Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst.

7. What are the best firms to work for if you have an MBA in Digital Marketing Management?

Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, Google are some of the leading organisations that hire MBA in Digital Marketing Management graduates.

8. Is it possible to pursue a Ph.D. after completing an MBA in Digital Marketing Management?

Students who have completed an MBA in Digital Marketing Management degree can apply for a Ph.D. in Digital Marketing Management.