MBA in Digital Marketing: Course, Admission 2024, Fees, Syllabus, Entrance Exams, Colleges, Scope
MBA in Digital Marketing is a postgraduate level course of two years duration. It is a specialised programme in the field of management, focused on digital marketing. The course provides students with the skills and knowledge required to create effective digital marketing campaigns. In India, more than 50 business schools offer this MBA specialisation.
- Latest Updates on MBA in Digital Marketing Exams
- MBA in Digital Marketing Eligibility Criteria
- Top MBA in Digital Marketing Entrance Exams
- Top MBA Specialisations
- MBA in Digital Marketing Subjects/Syllabus
- MBA in Digital Marketing Fees
- Scope of Master's Degree Digital Marketing
- Career Options After MBA in Digital Marketing
- Salary After MBA Digital Marketing
- Top Private MBA Digital Marketing Colleges in India
- Top Government MBA Digital Marketing Colleges
Digital Marketing has become crucial nowadays, as it helps companies to reach a larger number of consumers than the traditional marketing practice. The course provides students with knowledge of key social media platforms such as Facebook, Twitter, Google+, Google Analytics, and LinkedIn. Some of the focus areas of the course are SEO, SEM, Digital Analytics, Social Media Marketing, and Content Strategy.
Candidates must complete their bachelor's degree in any stream with a minimum aggregate score of 50-60 per cent, depending on the specific admission criteria of the college. The admission process usually relies on scores from entrance exams like CAT, MAT, CMAT, or XAT. Some colleges may also prefer candidates with some work experience.
After completing an MBA in Digital Marketing Management, students can opt for job roles such as Digital Marketing Manager, Social Media Manager, Content Marketing Manager, and E-Commerce Manager. The average salary of a Digital Marketing Specialist in India is Rs. 6.9 LPA, depending on the skills and experience of the candidate.
Latest Updates on MBA in Digital Marketing Exams
- 01 Aug, 2024 - 13 Sep, 2024 - CAT Application window closed
- 24 Nov, 2024 - CAT Exam in online mode
- 05 Nov, 2024 - 24 Nov, 2024 -CAT Admit Card will be issued
Highlights- MBA Digital Marketing
| Particulars | Values |
|---|---|
Course Name | MBA Digital Marketing |
Degree Type | Postgraduate |
MBA Digital Marketing Course Duration | 2 years |
MBA Digital Marketing Semesters | Four |
MBA Digital Marketing Entrance Exams | CAT, XAT, MAT, CMAT, SNAP |
MBA Digital Marketing Fees | Rs. 54,000 to Rs. 14 Lakhs |
MBA Digital Marketing Average Salary | Rs. 6.9 LPA (Digital Marketing Specialist) |
MBA Digital Marketing Eligibility Criteria | Bachelor’s degree with 50 per cent aggregate score |
MBA Digital Marketing Job Profiles | Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst |
MBA Digital Marketing Top Recruiters | Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart |
MBA in Digital Marketing Eligibility Criteria
Candidates interested in pursuing an MBA in Digital Marketing should fulfil the basic eligibility requirements of the course. They can find the eligibility details either on the official website of the institute or the programme brochure. Though every college may have its eligibility criteria, some of the common guidelines are provided in the table below.
| Eligibility Parameters | Details |
|---|---|
| Educational Qualification | Bachelor's degree from a recognised institute in India |
| Entrance Exam | Must have a valid score card of CAT/MAT/CMAT or any relevant management examination |
| Minimum aggregate score | 50-60 per cent (5-10 per cent relaxation for candidates belonging to the reserved categories) |
| Work Experience | Some colleges may prefer candidates having some work experience |
MBA in Digital Marketing Admission Procedure
Before applying for admissions, candidates must meet the qualification requirements of the course. The admission process is decided by the management authority of the institute. Listed below are the admission procedures for an MBA in Digital Marketing.
- Before applying for admission to the MBA Digital Marketing course, students need to meet the required eligibility criteria depending on the institution.
- Candidates can register online by visiting the institute's official website, filling out the online application form, and mailing the relevant documentation.
- They need to appear for the required entrance exam based on which seats will be allotted to candidates in the counselling process.
- Some colleges can even conduct personal interviews and/or group discussions.
- Selected candidates need to pay the course fees for the finalisation of their seats.
Top MBA in Digital Marketing Entrance Exams
Many business schools provide admissions based on the applicant's performance in the entrance examinations. Apart from entrance examinations, many colleges also conduct personal interviews, group discussions or aptitude tests. Listed below are some of the well-known management entrance examinations.
Exam Name | Level | Conducting Body | Exam Schedule |
|---|---|---|---|
National | IIM Lucknow | ||
National | AIMA | ||
National | NTA | ||
National | XLRI Jamshedpur | ||
National | Symbiosis International University |
Cutoff of Top Colleges
A set of criteria is used to generate the merit score for a digital marketing MBA course. Admission is granted to those who score above the cut-off percentage. The score of the entrance examination is considered as the MBA in Digital Marketing cutoff. The number of applicants and difficulty level of the entrance exam decide the cutoff, which varies by institution. In the table below, we have mentioned the cutoff score of top MBA entrance examinations.
| Exam | Cutoff |
|---|---|
CAT | |
XAT | |
MAT | |
CMAT |
Top MBA Specialisations
MBA course has many specialisations that provide business acumen along with other managerial skills. Listed below are top MBA specialisations, depending on their demand and opportunities.
MBA in Digital Marketing Subjects/Syllabus
Depending on the college, the syllabus of an MBA in Digital Marketing may vary. Some of the core topics covered in the syllabus include Consumer Buying Behaviour, Lead Generation and Marketing Automation, SEM, SEO, and Content Marketing. Listed below is the semester-wise syllabus for MBA Digital Marketing offered by JSS STU, Mysuru.
Semester 1 | |
Foundations of Management and Organisation Behaviour | E-Commerce |
Accounting for Managers | Lab for Microsoft Office |
Managerial Economics | Personal Development, Communication |
Quantitative Techniques for Managers | Teamwork-Workshop |
Semester 2 | |
Financial Management | Website planning and structure |
Product and Brand Management | Business Research Methods -Workshop |
Consumer Buying behaviour | Communication and Leadership Development Workshop |
Fundamentals of Digital Marketing | Content management system-Lab |
Semester 3 | |
Search Engine Marketing & Search Engine Optimization (SEO) | Lead Generation and Marketing Automation |
Social Media Marketing | Email marketing, Mobile Marketing and Video Marketing |
Content Marketing | SPSS Lab |
Digital Entrepreneurship | Placement Training |
Semester 4 | |
Services Management | Analytics- Web and Google |
Strategic Management | Lab: LinkedIn and Twitter Marketing |
Personal selling and Sales Management | Creative, Design Thinking and Skill Development |
Project Management for Digital Marketing Firms | Placement Training |
Affiliate Marketing and Google Adsense | Project Work |
MBA in Digital Marketing Fees
MBA Digital Marketing course fees is determined by the college administration. It depends on various factors such as the ownership of the institute and the facilities provided by the institute. The average fees for an MBA in Digital Marketing range from Rs. 54,000 to Rs. 14 Lakhs depending on the institute.
Scope of Master's Degree Digital Marketing
Digital Marketing is one of the most important departments of any company, and there is a good scope for development and growth. Apart from leading MNCs, many small and medium enterprises have also started applying digital marketing techniques to reach a larger group of customers. The field of Digital Marketing is evolving at a rapid pace and presents new and interesting career opportunities to candidates. Students who complete an MBA in digital marketing in India can pursue a PhD in streams similar to or related to Digital Marketing
Career Options After MBA in Digital Marketing
The digital marketing MBA programme is designed to expose students to all aspects of the business. Students will learn how to market their products and services on the online platform. They will also learn about various social media platforms such as Facebook, Instagram, LinkedIn, and Google Analytics. Some of the popular career options along with respective salaries are listed in the table below.
| Job Profiles | Job Descriptions | Average Salary |
|---|---|---|
| Digital Marketing Executive | A digital marketing executive is responsible for utilising the Internet to engage a company's customers or clients. The creation and maintenance of the company's online presence is its primary purpose. | Rs. 3 LPA |
| Social Media Manager | A social media manager is in charge of monitoring, coordinating, filtering, and measuring the social media presence of a product, brand, corporation, or even an individual. A social media manager works for businesses to generate money via social networking sites. | Rs. 8.7 LPA |
| Brand Manager | A Brand Manager is in charge of designing a company's marketing strategy for its target audience. A brand manager is in charge of retaining the company's brand consistently with the help of market research and communications, as well as managing a product line. | Rs. 18.3 LPA |
| Market Research Analyst | A market research analyst evaluates customer preferences to assist companies in achieving product specifications based on current market trends. He or she gathers statistical data from reputable sources, analyses it to find market trends, and makes recommendations for how to create a successful campaign. | Rs. 4.3 LPA |
| Advertising Manager | Advertising Managers are in charge of planning and executing advertising programmes for a variety of businesses. Their main goal is to raise awareness of the products and services. | Rs. 8 LPA |
Top Recruiters:
- Amazon
- Zomato
- Flipkart
Benefits of Studying Digital Marketing MBA Course
Digital Marketing offers many career opportunities to graduates. They can apply for job profiles such as Digital Marketing Executive, Social Media Manager, Brand Manager, and SEO Analyst. They can also work in Data Analytics and e-commerce. In today’s world where everything is online and digital, the scope of digital marketing has also grown significantly in recent years. The MBA in Digital Marketing programme aims to prepare students to navigate and excel in the dynamic field.
Salary After MBA Digital Marketing
The average salary that the graduate gets after completing his master's degree depends on many factors. Listed in the following tables are the popular career options in the field of Digital Marketing along with their respective salaries.
| Sectors | Salary |
|---|---|
| Private | Rs. 3 LPA-Rs. 100 LPA |
| Government | Rs. 3 LPA-Rs. 50 LPA |
Source: Naukri.com
Top Private MBA Digital Marketing Colleges in India
Many private institutes are offering an MBA Digital Marketing course. The fees charged by private colleges may be higher as compared to the government institutes. In the table below, we have mentioned the top private MBA Digital Marketing colleges.
| Colleges | Fees |
|---|---|
Rs. 5.80 Lakhs | |
Rs. 6 Lakhs | |
Rs. 2 Lakhs | |
Rs. 4 Lakhs | |
Rs. 3.20 Lakhs | |
Rs. 2.70 Lakhs | |
Rs. 1.20 Lakhs | |
Rs. 6.60 Lakhs | |
Rs. 4.07 Lakhs | |
- |
Top Government MBA Digital Marketing Colleges
Only a few government colleges offer an MBA Digital Marketing course. To know the course details, candidates can check the official website or the programme brochure.
The Master in Digital Marketing course is a very promising programme offering many career options to students. Candidates should check the eligibility criteria and other required details on the official website of the college before applying.
Frequently Asked Questions (FAQs)
Though a digital marketing course is shorter than an MBA in Digital Marketing, it is advisable to go to the later one because the former one just touches the basics and the MBA module will be more beneficial for your career.
Content Marketing, Search Engine Optimisation, and Social Media Experts are some of the common departments.
MBA in Digital Marketing is a course that provides a candidate with practical and theoretical studies in the digital marketing sector. The course is related to traditional marketing but equips a candidate with a different set of skills. The course grooms and creative as well as managerial skills of a candidate.
The eligibility criteria for MBA in Digital Marketing is graduation in any stream from a recognized institute with a minimum of 50 per cent marks. The criteria may vary in different colleges.
Writing & editing, Creative & analytical abilities, Design skills, Strategic Thinking, Marketing automation, Entrepreneurial skills are some of the skills required for an MBA in Digital Marketing Management.
There are various career options after an MBA in Digital Marketing Management. Some of the careers are Digital Marketing Executive, Social Media Manager, Advertising Manager, Brand Manager, and Market Research Analyst.
Facebook, Amazon, Zomato, LinkedIn, Netflix, Flipkart, Google are some of the leading organisations that hire MBA in Digital Marketing Management graduates.
Students who have completed an MBA in Digital Marketing Management degree can apply for a Ph.D. in Digital Marketing Management.
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Application Date:10 November,2024 - 08 April,2025
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